When you know copywriting, you have a license to print money.

But to learn this skill, there are countless resources, and it's easy to feel lost, confused, and overwhelmed.

Here's a curated collection of 11 threads to start with copywriting 👇 1] Gary Halbert's 5-step copywriting course:

https://twitter.com/CopyRodeo/status/1597244914047205377

If you want to persuade people online...

It's not enough to know marketing strategies & tactics.

You need to understand how the mind of your audience works.

Sounds hard?

OK.

These 10 mental shortcuts to persuasion will make your life easier.

Thread 1. Risk compensation

People are more willing to take action in the presence of elements that make them feel safe.

One example of this mental shortcut?

Money-back guarantees.

Gary Halbert was a legendary copywriter.

He was so good just one of his letters grossed over $140,000,000

Most people think he didn’t create a copywriting course.

But they are wrong.

Here is Gary Halbert's 5-step copywriting course.

Thread In April 1987, Gary Halbert wrote to his newsletter subscribers...

A detailed five-step process you can follow to:

- Learn copywriting from scratch
- Improve your persuasive chops

Let's get started 👇

Legendary copywriter David Ogilvy said:

“Unless your copy contains a big idea, it will pass like a ship in the night”

But…

What’s a “BIG IDEA”?

And how do you “find” one?

Thread ⚠ Crucial Information ⚠

In this thread, you’ll learn how to generate "big ideas" like the pros.

But besides that…

You'll discover something about big ideas that most ignore.

Let’s get started 👇

9 copywriting lessons from 9 copywriting legends 1. Claude Hopkins:

“Don't boast.

Don't try to show off.

Do just what you think a good salesman should do with a half-sold person before him”

One of the greatest copywriters of all the time

Gary Halbert

Wrote sales letters that generated millions

He wrote every piece of copy following a 7-step sequence...

Here is his exact sequence, so you can steal it and profit 👇

Thread Step 1: Say Something That Gets Attention

Hook your reader to read your copy.

Make it simple:

Make an indirect promise related to your audience’s pain point.

“How-to” headlines are great for this.

If you want to write compelling words, then save this thread.

Here are 3 timeless persuasive devices to convince people with everything you write. Before, something important:

As you may know…

Writers always want to discover the big NEW persuasion technique.

But the thing is…

The most effective persuasion strategies were invented a long time ago.

In fact…

To be a great solopreneur the most critical skill is:

Focus.

Staying focused for long periods could be hard.

But these 9 resources will give you legendary levels of focus 👇 1/ Forest

If your phone is one of your biggest sources of distraction...

(It is).

Then you need to install Forest.

It helps you stay away from your phone screen in a fun way.

Best part?

It works.

@forestapp_cc

I'm a copywriter.

I couldn't use MS Paint if my life depended on it.

But I've worked with the best designers.

Together we have created sales pages that have earned hundreds of thousands.

Here are their most profitable secrets 👇 1/ Copy leads design BUT...

Design leads the reader’s eye.

Use graphics elements to make your prospect read your copy.

That's the 1st mission of design ⬇

How do you improve your copywriting skills fast?

Without:

• Spending money on expensive programs
• Wasting time watching YouTube videos
• Wasting your life handwriting copy

This framework helped your copy heroes become great 👇

(It has only 3 steps)

[Thread] You’ve heard the advice.

“Buy great copywriting books”

And you've followed it to the T.

Of course, copywriting books are great.

But there's something no one says about them.

An ex-CIA agent:

- Wrote 6 books on sales & copywriting
- Sold a 6,000,000 mansion with a sales letter
- Sold 20+ million sunglasses using direct response ads

He was Joseph Sugarman…

And here are his 7 copy principles

→ Thread 1. Make them slide.

All your copy should flow.

Your readers should feel on a greasy slippery slide.

How do you do that?

→ Simple words
→ Fewer commas
→ Short paragraphs

Everyone can learn copywriting quick, easy, and free…

Following the process used by the copywriters at a $1.19 billion empire.

No, you don’t have to spend time on YouTube.

Or hoard books like crazy.

>>>> Thread <<<< Let’s start debunking some myths.

Everyone and their cat say that…

To learn copywriting, you SHOULD

“wAtCh yOuTube VideOs”.

But that’s not necessary.

Here’s why: