If you want to write compelling words, then save this thread.
Here are 3 timeless persuasive devices to convince people with everything you write.
Here are 3 timeless persuasive devices to convince people with everything you write.
Before, something important:
As you may know…
Writers always want to discover the big NEW persuasion technique.
But the thing is…
The most effective persuasion strategies were invented a long time ago.
In fact…
As you may know…
Writers always want to discover the big NEW persuasion technique.
But the thing is…
The most effective persuasion strategies were invented a long time ago.
In fact…
Most of the newer things are… at least inspired… by these three powerful persuasive devices.
A curious fact:
A curious fact:
These 3 ancient persuasion principles were invented 2407 years ago and…
OK, you could think they “aReN’T eFFeCTiVE, bRaH” because they are “old.”
But the thing is they are timeless.
Having said that…
Are you ready to improve your writing?
Well, let’s get started.
OK, you could think they “aReN’T eFFeCTiVE, bRaH” because they are “old.”
But the thing is they are timeless.
Having said that…
Are you ready to improve your writing?
Well, let’s get started.
Persuasive Device 1:
The Ethos
Man, this principle is the bomb, here’s why…
The Ethos
Man, this principle is the bomb, here’s why…
The Ethos refers to:
Authority & credibility.
It’s about making your reader feel you’re qualified to talk about a specific topic.
How do you do that?
Authority & credibility.
It’s about making your reader feel you’re qualified to talk about a specific topic.
How do you do that?
Simple:
• Talk about your experience
• Show all your evidence
Or…
Quote experts or celebrities (authority figures)
Look at the crazy examples below so you can get an idea.
• Talk about your experience
• Show all your evidence
Or…
Quote experts or celebrities (authority figures)
Look at the crazy examples below so you can get an idea.
Persuasive Principle 2:
The Pathos.
This persuasive device makes all the difference.
Let’s see why.
The Pathos.
This persuasive device makes all the difference.
Let’s see why.
The Pathos it’s about something crucial.
The emotions, baby.
Now, how do you convey emotions?
The emotions, baby.
Now, how do you convey emotions?
To make your readers “feel” deep stuff with your writing you can:
Agitate pain points (like the example above).
Now, remember to use emotional words
This wheel of emotional words will help you write emotional copy 👇
Agitate pain points (like the example above).
Now, remember to use emotional words
This wheel of emotional words will help you write emotional copy 👇
Persuasive Device 3
The Logos.
This is easy and fun to exploit.
You’ll see why.
The Logos.
This is easy and fun to exploit.
You’ll see why.
The logos refers to…
Logic.
The hard facts and figures.
We are talking about:
Logic.
The hard facts and figures.
We are talking about:
Numbers, statistics, and all the elements of proof you can use to prove your point.
Something more:
Something more:
Here are two things you can do to improve as a copywriter:
1. Follow me @CopyRodeo for more copy and sales insights
2. RT the tweet below to spread the money-making wisdom 👇
1. Follow me @CopyRodeo for more copy and sales insights
2. RT the tweet below to spread the money-making wisdom 👇
https://twitter.com/CopyRodeo/status/1591838305477271552
This thread is part of the #HyperThread challenge created by @joserosado
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If you want to join… follow him for more details.
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