Thread by @AudienseCo

To stand out in today’s crowded social media landscape, you need to go the extra mile.

How can you create an audience-engaging social media workflow in just 6 steps?!

@AudienseCo & @PlanableApp team have got you covered in this thread 🧵!

First things first: What is a social media workflow?

Put simply, a social media workflow is a process that you can follow to create and publish content on social media.
The process includes:
1⃣ Creating content
2⃣ Scheduling it
3⃣ Publishing it

Ideally, a social media workflow should cover everything from administrative tasks to content creation & distribution processes.

If that sounds daunting 😫, don’t worry — your workflow doesn’t have to cover everything from the get-go.

Not every business needs a corporate-level social media workflow.

But by setting a strong basis now scaling in the future will be much easier.

Additionally, establishing solid processes ensures your content reaches your audience on the right platforms & it is of high quality.

The first step in creating a social media workflow is to establish your audience and goals, so you need to answer the following questions:

⁉️ Who are you trying to reach with your content?

⁉️ What do you want to achieve with your social media presence?

An ICP (ideal customer persona) is a semi-fictional character that represents your ideal customer.

This is a topic expansive enough to warrant its own article 👇, so for the purposes of the thread, we’re going to stick to 4 simple steps.

bit.ly/3oGnXh0

Here’s how to establish your #ICP for #SocialMediaMarketing:
1. Identify your target market
2. Research your audience
3. Create a profile
4. Test & refine

With your ICP established, it's time to focus on platforms.

Instead of trying to be everywhere at once, focus on platforms that will help you achieve your goals and most importantly, where your ICP actually spends time.

Here are a few general things to consider when deciding which platform to target:
👉 The type of content you create
👉 The goals you're trying to achieve
👉 Team bandwidth & experience

Set small, achievable goals & work your way up.

Trying to accomplish too much at once is a recipe for disaster. Focus on setting small, achievable goals that you can build over time.

But remember, always focus on quality over quantity.

Draft a set of guidelines & best practices.

These will ensure that your social media presence is on-brand and consistent.

Here are a few things to consider when drafting your guidelines:
🔹 Tone of voice
🔹 Visuals
🔹 Content

Have clear roles & responsibilities

No matter how big or small your team is, it's important to have a clear understanding of who is responsible for what. Having everyone on the same page decreases the likelihood of mistakes and PR crises.

Determine your ideal metrics

What metric should you focus on? It depends on your goals.

A few examples:
Brand awareness — reach & impressions
Generating leads — CTR & conversion rate
Customer service — response time & satisfaction rate

Create a content calendar that is relevant for your audience

Whether you use a Google Calendar, Microsoft Excel, or even pen and paper, there are a few things you'll need to keep in mind:
🎯 Your goals
👥 Your audience
☝️ Your resources
🗓️ Your schedule

Once you have a content calendar, it's time to start publishing your content.

Be sure to stick to your schedule, and publish regularly.

Use a dedicated social media scheduling tool to eliminate the busy work of scheduling posts manually for every platform.

Follow & track your social media workflow for a while to analyze your results:
Are you achieving your goals? If not, why?
What can you do to improve your results?

And also the metrics:
Which ones are increasing/decreasing?
What changes do you need to improve your results?

Last but not least: don't be afraid to experiment.

Try new things & see what works best for you.

There is no one perfect way to create an audience-engaging social media presence.

The important thing is to find what works best for you and your brand.