⚽️ The @EURO2024 is reshaping fan engagement. With a shift in audience behavior, brands must adapt and leverage multiple touchpoints to connect effectively.

Let’s dive in Digital engagement hit 7.5B interactions on social media during Euro 2020. Viewership via UEFA’s digital platforms surged. This year, expect more streaming over traditional TV.

Ever wondered how top artists always seem to know what their fans want?
Data has become an invaluable asset for artists, record labels, and other stakeholders in the music industry. 🧵👇 Harnessing the power of data analytics provides a competitive edge, offering insights that drive decision-making and strategy. Here are seven ways the music business is leveraging…

https://twitter.com/DRDataAnalytics/status/1705229544427266508

We’ve catalogued 21 use cases for audience intelligence across every phase of your marketing campaign.

Here are 6 ways to employ it during campaign activation (aka phase 2).

🧵👇 1. Influencer marketing

Identifying macro and micro-influencers in the planning phase allows these influencers to spark the fuse and direct the conversation.

💡 Create UGC with influencers for paid ads to give your campaigns a more authentic feel.

https://twitter.com/AudienseCo/status/1634199681541582851

Think Pinterest is just for DIYs and wedding inspo?

Think again! 📌

Did you know that Pinterest can serve as a powerhouse marketing tool that can take your business to the next level? 🚀

🧵👇 Here are some ways to leverage it. Unlock Pinterest success with this first essential step! 🔓

Start by understanding your audience better!

Use analytics tools to collect demographic, psychographic, and technographic data to inform your pin creation.

#ICYMI We have some amazing news - Tweet Binder is joining the Audiense family! 🚀

“We are thrilled to announce our second acquisition with the addition of @TweetBinder.” - @javierburon, Audiense CEO & Co-founder

Let’s dive into the full story.

👇 We’ve known @fjabrego and the @TweetBinder team for over a decade, way back when we were SocialBro and our FollowFriday(.)com service still existed.

To stand out in today’s crowded social media landscape, you need to go the extra mile.

How can you create an audience-engaging social media workflow in just 6 steps?!

@AudienseCo & @PlanableApp team have got you covered in this thread 🧵! First things first: What is a social media workflow?

Put simply, a social media workflow is a process that you can follow to create and publish content on social media.
The process includes:
1⃣ Creating content
2⃣ Scheduling it
3⃣ Publishing it

🧵 The #FMCG industry has become an absolute juggernaut with annual revenue reaching 13-figures! That’s a trillion with a “t”.

A number of rapidly growing health product start-ups are aiming to disrupt this gigantic consumer sector.

And these newcomers are moving quickly.

👇 Fast-moving consumer goods, aka FMCGs are products that are sold quickly at a relatively low cost.

The top 40 FMCG companies (incl. @Nestle, @ProcterGamble, @Unilever, @CocaCola and @LOrealGroupe) generated over $1 trillion in revenue in 2020.

https://twitter.com/EconomicTimes/status/1534082738529005571

Last week @elonmusk noted that the top 10 Twitter accounts are pretty inactive and wondered (trolled) out loud if Twitter was dying.

That got us thinking and we did some digging.

https://twitter.com/elonmusk/status/1512785529712123906

🧵 Here’s an overview of the largest accounts on Twitter.

#F1’s 2021 season viewership was up 41% on the last “normal” year in 2019.
It was up a significant 56% over 2020!
Why such a 🚀 in 👀?
One huge reason…the @netflix docuseries #DriveToSurvive.
Here’s how @F1 blew up ratings (& ticket sales) by segmenting their audiences.
🧵 F1 viewership in the US has shot through the roof and across different age groups.
Before #DriveToSurvive, @F1 viewership was around 547,000 for the 2018 season.
After the show’s launch on March 8, 2019, viewership went up to 672,000 for the 2019 season.
An 18% increase.

A few years ago, @beglen collaborated with a number of very cool artists, including @davidguetta⚡️

‘David Guetta was already incredibly successful but then he plateaued’.

In this 🧵 we’ll show you how they grew their market using consumer segments! Instead of saying ‘on average you're very popular’, or ‘across all people, you have a popularity of X’, @davidguetta’s team broke audiences down into #clusters, based on their musical needs 💥

#Denialism: Are we all living in a self-serving delusion? And what can we learn from the ones who undoubtedly are?
A 🧵 about the research by @sigmundsfreund using #TwitterData. 🔎 @sigmundsfreund came across some very interesting conversation denying empirically proven facts & while they struggled to understand the root cause, they wanted to explore it further…

.@taylorswift13 shook up the music industry w/ her masterful marketing campaign for the album Red (Taylor’s Version).
“How did she do that?”
2 key things:
- Branding
- A deep understanding of her audience
The good news?
Any brand can adopt the same principles.
Let’s dig in!
🧵 On Wed, Nov 10th, 2021, @taylorswift13 entered the top 10 of @SpotifyUSA daily chart, reaching No. 9… for a song she recorded in 2010!
At the time of this writing, #Enchanted has:
🔴5 million streams on Spotify (week of Nov 18-24, ‘21)
🔴500k+ usages in TikTok videos.

We regret to inform you that we have unfortunately had a security incident that is currently under review. The breach has been prevented and we are working to understand the incident in order to confidently resume our full services. The issue has been identified, we can confirm that no part of the infrastructure has been compromised. The vulnerability was associated to audiense users with access to publish tweets on behalf of the compromised accounts. We have already been in touch with the 3 affected clients