Hello everyone and welcome to #SEOchat

Today, we'll be talking about advanced keyword research and content strategy

Before I hit you with the questions, can you tell me:
Who you are?
What you do?
The most embarrassing thing that's happened to you in 2022🤭
I'll go first
My name is chima mmeje. I build topic clusters and write content for SaaS and tech companies. I also run
@TheFCDC

#SEOchat
My most embarrassing story from 2022 happened during my first flight to the UK.

I was grumpy

Flight attendant came over to offer snacks and drinks and said

"hey love, do you want a drink"

We don't call each other love in Nigeria

So I looked at her with a sneer

#seochat
And said "Who is your love"
have we dated before?
Why are you getting extra-familiar with me

People were staring

She laughed and explained that it's what everyone says in the UK and told me I'd have to get used to it

Y'all, I wanted the ground to open and swallow me

#SEOchat
Before I forget...the rules

1. I'll ask questions with Q1, Q. Please respond with A1, A2, etc to keep it organized

2. Use the #SEOChat hashtag or we won't see your response.

3. Finally, be kind. There are no wrong answers
A1.How do you find profitable keywords when doing competitive keyword research

Do you have a formula, or some basic tricks you follow (repeatable process)?

Let's hear it

#seochat
A2. You've been hired as a content strategist for a company that's winning at search for EVERYTHING.

The likes of Canva, Zapier and Calendly

What type of content ideas do you come up with?
How do you do keyword research at this stage?
What do you turn your focus on?

#SEOchat
A3. How do you find keywords around product use cases outside of the primary features of your product

What type of data do you collect?
Where do you collect this data?
How do you turn the data into seed keywords for keyword research?

#seochat
Example, Product A is a meeting scheduling tool.

They want to find other ways consumers use the product and use that information to find product keywords so they can build more personalized landing pages around offers/features they weren't aware of
A4. Do you use social media as part of your keyword research process or content strategy?

if yes, how?

#seochat
A.5 What is your best tip to distribute content (outside of paid ads) to people who would find your content useful?

#seochat
A.6 How do you find content ideas and ways to improve content using data from GSC and GA4

#seochat
And that's it from me today

Thank you so much for joining us on #seochat

Especially thankful to @darth_na and @Sweepsify_ for answering questions and providing insight
Now permit me to plug my offers before I run off

Like I said earlier, I build topic clusters as a form of content strategy for SaaS brands

I also create content briefs for busy marketers and write long-form content to help you rank for highly-competitive keywords
DM me if you're looking to hire a content marketer for projects starting in January 2023
If you want to learn how to build topic clusters from scratch and sell it as a service, grab the 10x topic authority course for $150

zenithcopy.com/topic-cluster-…

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More from @chimammeje

Nov 18
I've created 63 content briefs in 2022. The biggest dilemmas I face when creating them include:

What to cover as subheadings?

What goes in H2 and H3?

Should I add an FAQ?

When do we need video or infographics?

Where is the gap and how do we make this content stand out?

🧵
1. Deciding what to cover as a subheading

Look through the top 15 content pieces on SERP. What are the recurring questions everyone is answering? That's usually a good idea of what to cover as subheadings.
I prioritize subheadings that offer an opportunity to discuss the client's use case or those I think are the biggest problems and flow down from there.
Read 14 tweets
Nov 8
This is probably gonna be one the best threads you'll see about internal and external linking

I'll be answering these questions and sharing my strategy 👇

What is the ideal number of internal and external links to add to each blog post?

Who should you link to externally?
What is the thought process that goes into adding internal links to a piece?

How do you determine anchor text for links?
On a recent podcast with Erin Balsa, I said that most of the hard work of creating great content happens in the planning stage and by extension, the content brief.
Read 17 tweets
Sep 16
How to fall in love with a brand before creating content assets for them

A thread🧵
There's a lot of groundwork that happens before building content briefs

The first thing to do is to take time to understand the brand and its story

I call this the first step in planning - falling in love with the brand and becoming an advocate.
I can do this by taking the time to learn about:

- Why the founders created the brand
- The biggest problems they face
- Their personal experiences with the problem
- Existing solutions
- The problems with existing solutions
Read 12 tweets
Sep 15
A few years ago, I reached out to Joel about his course. I wanted it so badly but I couldn't afford the price which was $200 at the time.

I asked Joel if he would break the payment into four.

He was kind enough to give me his course for free and it changed the way I handle... Image
sales calls.

Fast-forward a few years later and I have deja-vu when a BIPOC writer reaches out to me asking for a payment arrangement so they can afford my course.
There's a lot of guilt in there because I know what it's like to want a high-ticket course that can help you upskill and not be able to afford it.
Read 9 tweets
Jul 25
In March I conceived the idea for the Tech SEO Cohort when I realized that most Black and Brown skin folks in the FCDC community didn't know what tech SEO was.

They signed up for mentorship thinking it meant writing technical content optimized for search.

But we realized that..
Most were specializing in content because they thought it was their only option.

Content had minimal barriers to entry, so they went for it
I was also dissatisfied with the lack of diversity in SEO, specifically the absence of Black people in:
Major publications like Search Engine Journal and Search Engine Land
SEO events
SEO awards (except when they're dishing out token diversity awards)
Read 13 tweets
May 31
#40DaysOfContent - Day 9

A universal truth I've seen on blogs that dominate search consistently is that they write with active sentences

Here's what I'm talking about👇
An active voice...

✅Puts your reader in the moment and makes it easy to understand your message
✅Turns your CTA into a command

✅Evokes stronger emotion and engages the reader

✅Moves the plot along and keeps you in control of your writing
Read 8 tweets

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