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Nov 18 • 11 tweets • 5 min read
In < 2 weeks (Nov. 28) I’m launching my 1st cohort-based decision-making class on @MavenHQ. It’s for entrepreneurs, executive-level decision makers, investors & anyone seeking to make higher quality decisions in their business, work, and personal life.

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I've been studying how to make better decisions under uncertainty my whole adult life: professional poker player career, work in cognitive science, writing 3 books about decision making & consulting w/ incredible companies like @firstround @RenegadePtnrs and @mParticle.
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My clients have to make high stakes decisions under conditions of uncertainty every day.
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My (twisty) path to learning about decision science has given me access to multiple practical & theoretical perspectives, which I’ve merged to help my clients navigate decisions, working with them to create great decision processes and attack their most difficult challenges. 4/11
I’ve also had the opportunity to organize and apply these frameworks in teaching Executive Education courses at the Wharton School. @Wharton @whartonknows

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I am eager to bring it all to this new cohort of students at Maven.com, in an even more personalized, interactive setting.

I’ll be teaching six live Zoom sessions between Nov. 28 — Dec. 8. @MavenHQ

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The learning experience will include live synchronous sessions with me, including Q&A, breakout sessions, demonstrations, live coaching, discussions with peers, opportunities for asynchronous engagement, curated materials, and individual access to me during office hours.
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In my @MavenHQ course we’ll go deep into the cognitive biases that frustrate our decisions and offer practical, science-backed processes to address these biases.

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You will learn how to boost decision accuracy, overcome paralysis by analysis, improve forecasts and predictions, and how to figure out when it’s right to stick with it and when it’s right to walk away
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maven.com/annie-duke/mak…
You can watch my recent #AMA about the course, @MavenHQ, and what to expect in this 2-week, live cohort. 👇🏻

us02web.zoom.us/rec/share/CIfZ….

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For more information and course registration, go to maven.com/annie-duke/mak….

Email anniedecisions@ gmail dot com with any additional questions about the course.

11/11

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More from @AnnieDuke

Annie Duke Profile picture
Nov 9
Quitting gets a bad rap. Language favors grit over quitting. We’re taught that people who quit are cowards and that quitting is an obstacle to overcome.

1/6
I reject this. I wrote #QUIT to rehabilitate quitting’s image and to show people that it is a valuable decision skill and our best tool for making decisions under uncertainty.

2/6
It allows us to change course when new information is revealed, let go of things that aren’t worthwhile, and make the best next move.

3/6
Read 6 tweets
Annie Duke Profile picture
Nov 3
The most meaningful conversations your team needs to be having (that you probably aren't already) are around quitting.

#THREAD

1/4
It’s critical to understand that while your intuition is probably telling you that improving quitting behavior won’t make a difference in your decision-making or your business – that intuition is not correct.

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Quitting is your secret weapon. It’s a superpower that takes time to master, but once you do, you will save your organization time, energy, and money.

3/4
Read 4 tweets
Annie Duke Profile picture
Oct 31
Lead your team through this exercise during my Flight Cohort on @BalloonPlatform. You'll identify mission-critical parts to tackle first, create experiments to decide what’s worth pursuing, identify tasks to put on the backburner & build a project plan around these pieces.

1/4
I can guarantee using this framework with your team will help you make the best next move and save your team time, energy, and money.

2/4
If you’ve already purchased #QUIT, you can get a discount code for 10% off of the Balloon Flight Cohort by filling out this proof of purchase form: surveymonkey.com/r/QuitADuke

3/4
Read 4 tweets
Annie Duke Profile picture
Oct 25
Inflexible goals aren’t a good fit for a flexible world.

1/6
After we set a goal, it becomes a fixed object.

The goal becomes the object of our grit, instead of all the values expressed and balanced when we originally set the goal, even as all the inputs that led to choosing that particular goal evolve.

2/6
The conditions in the world change.

Our knowledge changes.

The weights we attach to the benefits and costs change.

Our preferences and values change.

3/6
Read 6 tweets
Annie Duke Profile picture
Oct 25
In #QUIT, I outline the various cognitive and motivational forces that work against good quitting behavior. There’s sunk cost bias, desire for certainty, escalation of commitment, status quo bias, and endowment bias (to name a few).

1/9
I go into different mental models and frameworks to build good quitting behaviors into your toolbox, like thinking in expected value, increasing flexibility in goal-setting, establishing “quitting criteria” and contracts, etc.

2/9
I can’t emphasize enough how important these tools are — but it can be difficult to bring your team or company along as well, especially when collaborative settings add in a whole host of additional group dynamics and biases that work against good decision-making.

3/9
Read 9 tweets
Annie Duke Profile picture
Oct 24
In part, what makes goals effective is that they get you to focus on the finish line and motivate you to keep going.

But goals also keep you from quitting in a bad situation because they focus you on the finish line and motivate you to keep going.

1/4
Why? In part, because they are graded as pass-fail.

300 feet from the summit of Everest is a failure. 25 miles of a marathon is a failure.

You achieve the goal or you don’t. Progress along the way matters very little.

2/ 4
Clearly defined goals should come with a warning: 𝘋𝘢𝘯𝘨𝘦𝘳, 𝘺𝘰𝘶 𝘮𝘢𝘺 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘦𝘴𝘤𝘢𝘭𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

3/4
Read 4 tweets

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