Over the past few years, we have created 10s and 1000s of video creatives that generate 7-8 figures in revenue for our clients
Here is our winning creative structure that you can COPY & PASTE for your brand to get positive ad ROAS.
A thread 👇
Here is our winning creative structure that you can COPY & PASTE for your brand to get positive ad ROAS.
A thread 👇
Every video needs to be structured so that it follows a straight line...
...from making people click on the video...
...to hitting the call to action button.
Think of it like a water slide, with almost zero friction.
That zero friction requires one non-negotiable variable.
...from making people click on the video...
...to hitting the call to action button.
Think of it like a water slide, with almost zero friction.
That zero friction requires one non-negotiable variable.
Trust!
Without trust, people will scroll away immediately.
But there are multiple types of trust at play here. Viewers must:
- trust the video
- trust the brand
- trust the product
So how do you achieve that?
Without trust, people will scroll away immediately.
But there are multiple types of trust at play here. Viewers must:
- trust the video
- trust the brand
- trust the product
So how do you achieve that?
Remember, your viewer will have their BS shields up in the low-trust environment of social media.
Sure, testimonials and UGC help, but only if they are used right.
Your video needs to appeal to both logic and emotion.
So how do you start?
Sure, testimonials and UGC help, but only if they are used right.
Your video needs to appeal to both logic and emotion.
So how do you start?
Be absolutely ruthless while scripting your first 3-4 secs.
If the viewer doesn't feel a tug of connection they are going to exit.
The first 4 secs are when you hook them in, and get them interested.
This is the thumbstop point.
Now, the fun begins.
If the viewer doesn't feel a tug of connection they are going to exit.
The first 4 secs are when you hook them in, and get them interested.
This is the thumbstop point.
Now, the fun begins.
You are going to reinforce what the product does multiple times through the video.
And every time, there will be a soft CTA.
Layering on these soft CTAs makes it easy for you to do the big ask at the end of the video.
And there's the last rule.
And every time, there will be a soft CTA.
Layering on these soft CTAs makes it easy for you to do the big ask at the end of the video.
And there's the last rule.
Pain aversion!
Ads that focus on solving a pain point do well compared to ads that promise something.
It's human nature.
So talk about problems, and how your product can solve them.
Summing up:
Ads that focus on solving a pain point do well compared to ads that promise something.
It's human nature.
So talk about problems, and how your product can solve them.
Summing up:
• • •
Missing some Tweet in this thread? You can try to
force a refresh
