We manage $200K+/day in PROFITABLE FB ads for a fast-growing DTC client.

This level would be impossible to hit without automation

Here's a thread on how you can achieve the same results in your ad account (includes templates and tools) But first, a pre-requisite:

You won't get these results unless you can test hundreds of creatives every month.

Rule of thumb, the more creatives you feed the FB algorithm with, the better it becomes at identifying winners to scale

https://twitter.com/cem_verghese/status/1603133421231939584

Every month, we manage more than $1mn in profitable spends on FB ads.

In the process, we have identified 5 mistakes that prevent 7-8 fig DTC brands from profitably scaling to $50k and beyond in daily spends.

A thread 🧵: These mistakes are:

1) Low creative testing rate
2) Using only pixel-based tracking
3) Neglecting automated rules
4) Creative and media buyer teams working in silos
5) Using narrow audiences

Let's take it from the top.

Over 3 years, we tested 12242 creatives for Naked & Thriving, a DTC skincare brand, and helped them grow 20X.

We also maintained profitability and scaled revenues (despite iOS14)

Here’s a detailed breakdown of how we handled their paid social: The secret sauce involved:
-rapid creative testing
-ad buying automation
-custom attribution modelling

Let's start with rapid creative testing.

So many DTC ad accounts that we audit have glaring issues like:

- little to no creative testing
- incorrect campaign objectives
- confusing account structure

This happens when agencies assign clients to junior media buyers who have just joined.

And that's not the worst part These buyers have to handle 8-10 other client accounts, which makes it impossible for them to understand:

- the brand and the product
- the consumer motivation
- the competitive landscape

Know why it's so hard to profitably scale Facebook ads after a certain point?

Over the past few years, we have created 10s and 1000s of video creatives that generate 7-8 figures in revenue for our clients

Here is our winning creative structure that you can COPY & PASTE for your brand to get positive ad ROAS.

A thread 👇 Every video needs to be structured so that it follows a straight line...

...from making people click on the video...

...to hitting the call to action button.

Think of it like a water slide, with almost zero friction.

That zero friction requires one non-negotiable variable.

Over the past few years, we have created 10s of 1000s of video creatives that:
- attracts attention
- generates trust
- converts to sales

Want to know how our video creatives consistently deliver positive ROAS?

Our videos follow this structure👇

Let me explain how it works: Every video needs to be structured so that it follows a straight line...

...from making people click on the video...

...to hitting the call to action button.

Think of it like a water slide, with almost zero friction.

That zero friction requires one non-negotiable variable.

Over the past few years, we have created 10s of 1000s of video creatives that:
- attracts attention
- generates trust
- converts to sales

Want to know how our video creatives consistently deliver positive ROAS?

Our videos follow this structure👇

Let me explain how it works: Every video needs to be structured so that it follows a straight line...

...from making people click on the video...

...to hitting the call to action button.

Think of it like a water slide, with almost zero friction.

That zero friction requires one non-negotiable variable.

Want your ad performance to be more profitable and consistent?

Then let your ads exit the learning phase ASAP.

That happens when your ad sets get 50 conversions within 7-days.

But your ad sets will never exit the learning phase if you make these 5 mistakes: From the top:

1. making frequent edits
2. running too many ad sets
3. setting low budgets
4. using small audiences
5. using the wrong attribution windows

Let's break them down