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Nov 24 • 4 tweets • 4 min read
At its heart, #StopFundingHate is about a simple idea:

By using our power as consumers to encourage big brands to stop funding toxic media, we can counteract the financial incentives that currently make hateful clickbait profitable.

stopfundinghate.info/2021/11/28/the…
If enough of us take action, we can ultimately make hate unprofitable for good.

A key part of #StopFundingHate's longer-term strategy is to work to empower as many people as possible to use the tactics that we’ve found success with.

stopfundinghate.info/2021/11/28/the… Image
Even a small number of messages to advertisers can sometimes make a big difference.

And the success of our allies around the world, such as @SleepingGiants @slpng_giants_pt & @slpng_giants_fr is another testament to the power of this type of campaigning:
If you'd like to learn more about #HowToStopFundingHate, there are still some spaces available for our free online workshops on December 1st & December 8th: eventbrite.com/cc/how-to-stop… #StartSpreadingLove #StopFundingHate Image

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More from @StopFundingHate

Stop Funding Hate Profile picture
Nov 25
TUI market themselves as "LGBTQ+-Friendly", but sadly their advertising tells a different story... tui.co.uk/destinations/i…

If you're a @TUIUK customer, you can take action by sending a polite & friendly message askng them to pull their Daily Mail advertising & #StopFundingHate Daily Mail article with onl...
Morrisons say "We're proud to support our LBGT+ colleagues, customers & communities all year round" my.morrisons.com/pride/

Yet they're funding this Mail article lashing out at "the trans lobby"

Time for @Morrisons to put their money where their mouth is & #StopFundingHate Daily Mail article with onl...
The Daily Mail is getting worse again - but together we're pushing back.

You can help by sharing our "How to Stop Funding Hate" guide, co-produced with @EC_magazine ethicalconsumer.org/ethicalcampaig… #StartSpreadingLove #StopFundingHate
Read 4 tweets
Stop Funding Hate Profile picture
Nov 24
This week, the Daily Mail published an article sneering at "LGBTQWERTY+ rights" & lashing out at "ridiculous rainbow armbands" archive.ph/rOW7F

But when we went to the online version of the article to identify the advertisers, we discovered something interesting... /1 Image of an advertisement f...
We found that all of the online ads had disappeared from this toxic article - despite the fact that the Mail is heavily financially reliant on advertising to turn a profit.

Then we learned something even more intriguing... /2 Mail Online article titled ...
When @Plundermot checked the source code behind the Daily Mail's inflammatory article, they found that the Mail themselves had deliberately disabled all the advertising. /3

Read 14 tweets
Stop Funding Hate Profile picture
Nov 18
Six years ago this tweet went viral & prompted news coverage around the world.

@editthisbob had contacted Lego to urge the company to pull their Daily Mail advertising & #StopFundingHate, and thousands supported his call: money.cnn.com/2016/11/14/med… 1/
Since then, #StopFundingHate supporters have been credited with bringing about significant changes - including a marked reduction in anti-migrant front pages in the UK press

thedrum.com/news/2019/08/0… /2
There's still a long way to go, but together we've achieved far more than we ever expected when #StopFundingHate first launched in 2016

stopfundinghate.info/2019/08/16/fiv… /3
Read 6 tweets
Stop Funding Hate Profile picture
Nov 16
Today's Daily Mail has devoted its front page to an inflammatory story targeting a charity, the Quality Assurance Agency for Higher Education, which it says has "put critical race theory in its guidelines" &"wants courses including sciences & maths to teach about colonialism" /1 Image
The Daily Mail then airs a series of extraordinary claims about the QAA, including a suggestion that the charity is enforcing "anti-white & anti-Western hatred & division" & wants to depict "every aspect of our past as evil and shameful". /2 Image
The author of today's inflammatory Daily Mail story has previously claimed that "a THIRD of British universities are in a free speech crisis" ...in an article written for the Russian government's propaganda outlet RT 🤔 /3 ImageImage
Read 4 tweets
Stop Funding Hate Profile picture
Nov 16
Today's Daily Mail claims "freedom of speech and the academic rigour it supports have been dealt a catastrophic blow with the news that the Quality Assurance Agency... has incorporated ‘critical race theory’ into its recommendations to universities" archive.ph/Fe1hx
Today's Daily Mail article follows a wave of inflammatory media stories framing the discussion of equality issues as a threat to free speech.

Is this really a narrative that @AldiUK wants to support? Image
Today's Daily Mail advertisers include @AldiUK @sainsburys @SkyUK @VodafoneUK @YopaProperty @ImagineCruising @CTinvest_EMEA @BradExUK & @ROLCruiseLtd Image
Read 4 tweets
Stop Funding Hate Profile picture
Oct 28
Why is that so many advertisers have chosen not to fund GB News? Is it because of a "sinister" plot against the channel by #StopFundingHate supporters, as suggested in this article? Or might there be additional reasons for big brands to steer clear? 1/ archive.ph/2022.10.28-132…
Just last week, GB News was called out by leading UK Jewish organisations over its repeated use of a term widely associated with antisemitism. Is it any surprise that responsible advertisers might not want to be aligned with this kind of rhetoric? /2 theguardian.com/politics/2022/…
Soon after GB News launched, one of its own contributors quit, accusing the channel of "demonising trans people at every opportunity". Many LGBT-inclusive companies will be mindful of the risks of supporting an outlet with this track record. /3

pinknews.co.uk/2021/06/23/ind…
Read 7 tweets

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