Do you see what they did here?

A cash-strapped city council decides not to hold a November 5th event...

GB News then pushes a toxic narrative framing "woke councils" as a threat to "our culture" and falsely claims that Bonfire Night has been "banned"... /1 GB News then pushes the divisive & evidence-free suggestion that "they've singled out Bonfire Night because it's part of British culture", and frames this as part of a supposed wider threat to "British traditions" /2

If you work for a major advertiser here are some things your company can do. 🧵

Tell the big social media platforms how concerned you are that the violence on Britain’s streets is being fuelled by online hate and misinformation. /1 campaignlive.co.uk/article/adland… In the meantime, stopping all advertising on X and Meta will send a clear message about how seriously you take this. It will also ensure that your ads are not aligned with any hateful and dangerous content. /2 campaignlive.co.uk/article/adland…

Extraordinary that anyone would try to deny that the Daily Mail (among other UK media) has fuelled dangerous levels of racism. 🧵
1/independent.co.uk/news/media/pre… Research by the UN High Commission for Refugees found that the Daily Mail – and The Sun – showed a hostility towards migrants that was “unique” among the newspapers they sampled across five European countries: 2/ unhcr.org/uk/media/press…

Congratulations to @Grind for doing the right thing. Sadly they're now getting a hateful pile-on from Twitter accounts with long numbers in their name... Let's show that love is stronger than hate! #StartSpreadingLove

https://twitter.com/grind/status/1675818447710609410

GB News might not like it - but companies are free to choose where they do & don't advertise, and customers are free to speak out & seek to influence those advertising choices...

Well done to @Grind for choosing love over hate 👏👏👏

#StartSpreadingLove

https://twitter.com/grind/status/1675818447710609410

Today's Daily Mail advertisers include @SkyUK @Morrisons @TUIUK @LidlGB #Trailfinders @Specsavers @HurtigrutenUK @tiktok_uk @Stannah @Farewill @ROLCruiseLtd @Staysure @AllclearTravel @PayingTooMuchCo @AvantiTravelns @ImagineCruising #YouGarden & @RyobiToolsUK It's #Pride month, and this is what the Daily Mail puts on their front page... cc @outvertising

Today's Daily Mail is ramping up the anti-woke paranoia with some strikingly violent imagery. Is this really what @sainsburys @LloydsBank & @LidlGB want to align themselves with? Today's Daily Mail advertisers include @LloydsBank @sainsburys @pandocruises @pandoferries @LidlGB @British_Airways @BandQ @vauxhall @TheAA_UK @SandalsResorts @ROLCruiseLtd @FredOlsenCruise & @ImagineCruising

If you're concerned about the Telegraph's toxic messaging about "the transgender crisis" there's something you can do.

1. Go to the page & take a screenshot showing the headline + advertiser telegraph.co.uk/cycling/2023/0…

2. Tweet/email the brand urging them to pull their online ads Together we can push back against toxic & inflammatory media coverage - here's how:

In a recent BBC interview, the GB News CEO again lashed out at #StopFundingHate supporters, and suggested that "a lot" of the channel's struggle to attract advertisers "comes down to groups such as Stop Funding Hate" /1 The GB News CEO has complained to the Telegraph that "Stop Funding Hate played a really central role in positioning us as a ‘hate’ outfit".

According to the Telegraph "countering the threat from Stop Funding Hate (SFH) has been a constant worry" 2/ msn.com/en-gb/entertai…

In 2018, @StopFundingHate produced this video highlighting the human impact of transphobic media.

The vitriolic trolling from anti-trans networks that we received in response only confirmed for us how extreme the situation had become 1/
#StopFundingHate is committed to challenging all forms of hate, and we're proud that our supporter community includes people from across UK society. Trans people have been an active part of #StopFundingHate from the earliest days of our campaign. /2 stopfundinghate.info/2018/09/28/sto…

TUI market themselves as "LGBTQ+-Friendly", but sadly their advertising tells a different story... tui.co.uk/destinations/i…

If you're a @TUIUK customer, you can take action by sending a polite & friendly message askng them to pull their Daily Mail advertising & #StopFundingHate Morrisons say "We're proud to support our LBGT+ colleagues, customers & communities all year round" my.morrisons.com/pride/

Yet they're funding this Mail article lashing out at "the trans lobby"

Time for @Morrisons to put their money where their mouth is & #StopFundingHate

This week, the Daily Mail published an article sneering at "LGBTQWERTY+ rights" & lashing out at "ridiculous rainbow armbands" archive.ph/rOW7F

But when we went to the online version of the article to identify the advertisers, we discovered something interesting... /1 We found that all of the online ads had disappeared from this toxic article - despite the fact that the Mail is heavily financially reliant on advertising to turn a profit.

Then we learned something even more intriguing... /2

At its heart, #StopFundingHate is about a simple idea:

By using our power as consumers to encourage big brands to stop funding toxic media, we can counteract the financial incentives that currently make hateful clickbait profitable.

stopfundinghate.info/2021/11/28/the… If enough of us take action, we can ultimately make hate unprofitable for good.

A key part of #StopFundingHate's longer-term strategy is to work to empower as many people as possible to use the tactics that we’ve found success with.

stopfundinghate.info/2021/11/28/the…

Six years ago this tweet went viral & prompted news coverage around the world.

@editthisbob had contacted Lego to urge the company to pull their Daily Mail advertising & #StopFundingHate, and thousands supported his call: money.cnn.com/2016/11/14/med… 1/

https://twitter.com/LEGO_Group/status/797365156087001088

Since then, #StopFundingHate supporters have been credited with bringing about significant changes - including a marked reduction in anti-migrant front pages in the UK press

thedrum.com/news/2019/08/0… /2

Today's Daily Mail has devoted its front page to an inflammatory story targeting a charity, the Quality Assurance Agency for Higher Education, which it says has "put critical race theory in its guidelines" &"wants courses including sciences & maths to teach about colonialism" /1 The Daily Mail then airs a series of extraordinary claims about the QAA, including a suggestion that the charity is enforcing "anti-white & anti-Western hatred & division" & wants to depict "every aspect of our past as evil and shameful". /2

Today's Daily Mail claims "freedom of speech and the academic rigour it supports have been dealt a catastrophic blow with the news that the Quality Assurance Agency... has incorporated ‘critical race theory’ into its recommendations to universities" archive.ph/Fe1hx Today's Daily Mail article follows a wave of inflammatory media stories framing the discussion of equality issues as a threat to free speech.

Is this really a narrative that @AldiUK wants to support?

Why is that so many advertisers have chosen not to fund GB News? Is it because of a "sinister" plot against the channel by #StopFundingHate supporters, as suggested in this article? Or might there be additional reasons for big brands to steer clear? 1/ archive.ph/2022.10.28-132… Just last week, GB News was called out by leading UK Jewish organisations over its repeated use of a term widely associated with antisemitism. Is it any surprise that responsible advertisers might not want to be aligned with this kind of rhetoric? /2 theguardian.com/politics/2022/…

OpIndia is notorious for publishing toxic content like this. Now the Guardian is having to appeal to them to end their public attacks on a respected Guardian reporter.

If you work in advertising, today would be a good day to exclude Opindia.com from your online ads:

https://twitter.com/GuardianComms/status/1581031509431324672

"Spreading hatred against Muslims within the majority community is what was happening there... I quit. I did not become a journalist to spread hatred" - ex OpIndia employee
newslaundry.com/2020/01/03/fak…

Reading this Daily Mail headline - and the related wave of UK media coverage - you might easily get the impression that a teacher was jailed for mis-gendering his student...

But here's a factcheck from Reuters: reuters.com/article/factch… Despite what the Daily Mail's headline might imply, the defendant was jailed for contempt of court, after defying a High Court order not to attend his workplace while under suspension pending the outcome of a disciplinary review: reuters.com/article/factch…

So now the Daily Mail is promoting the toxic Islamophobic "Love Jihad" conspiracy theory - supported by advertising from @audibleuk

Surely this isn't something that @AudibleUK want to align themselves with this?

en.wikipedia.org/wiki/Love_jihad Hi @AudibleUK - there's some more background here on the toxic Islamophobic "Love Jihad" conspiracy theory, which the Daily Mail has now been promoting: theguardian.com/world/2022/jan…

Today's Daily Mail advertisers include @SkyUK @VodafoneGroup ( @VodafoneUK ) @BootsUK @Asda @_SofaSofa @ImagineCruising @ROLCruiseLtd & @Screwfix Following the appalling violent attack on author Salman Rushdie, today's Daily Mail asks "What's the difference between an Islamist fundamentalist and a trans rights extremist?", suggesting that "Where crushing free speech is concerned, they are very much on the same page"

Across the world, human rights defenders are being smeared as traitors and enemies within, using hyperbolic language and violent metaphors: frontlinedefenders.org/en/violation/s…

Now the Daily Mail suggests that "academics, historians and activists" are pursuing a "war on the west". This week's Daily Mail advertisers include @sainsburys @coopuk @SkyUK @LloydsBank @marksandspencer @waitrose @LidlGB @Tesco @Yorkshire_BS @AldiUK @Morrisons @HalifaxBank @AvivaUK & @ImagineCruising