Labor v LNP
Labor v Greens
Labor v Western Melb Indis
Lib v Teal
Lib v Country Indi
Country Indi v Nats
All are serious contests
It is a 2 horse race for who gets to govern. LNP need a uniform 10% swing. Plus not to lose any seats
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Seats they claim they can win, they have never held. Labor worries about Cranbourne, but it has held it since its creation in 2002. The same applies to Narre North and many other seats that they need to win to get to 18.
They also need to hold back teals and country indis.
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That’s one very big mountain they need to climb and even as late as this week, they are only securing 22% of the Millennial vote, which in Melbourne is now the largest block of voters. In the seats mentioned, they make up over 50% of voters.
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So not only do they need a 10% swing, securing seats they have never won, they need to convince Millennials to do something they are in the majority not doing across the western world. Vote conservative.
*on Cranbourne. Urban version.
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Our Herald Sun commissioned poll. Conducted during the 1st week of the campaign. Note, it's a window into what the electorate looked like back then. Numbers will/may change.
Firstly. Short methodology on what has been published. We are proud members of the Australian Polling Council. More will follow as the client reports the findings.
The results, when we do not exclude undecided voters reflect a major party vote struggling to repeat its 2018 result. We believe that undecided voters should not be excluded from our findings. That said, for simplicity, the report also details the redistributed number
Key question that gets asked. Is there an anti Dan sentiment out there.
The answer is complex.
Firstly, the majority of the anti Dan currently sits in the Coalition column. However, a smaller but still critical group sit elsewhere…
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This group is in fact two. Firstly the portion of the Labor vote, around a few %. It’s here where Labor’s greatest vulnerability sits. It’s also this group the Coalition is focusing on with their advertising campaign. They want this campaign to be a referendum of Dan Andrews.
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Dan Andrews’ campaign seems to be countering this ploy in two ways. Firstly, their negative campaign on Matthew Guy. The ‘he is worse than our guy’ campaign. ‘You may hate our bloke, but you hate the other bloke more’.
The 2nd part of their counter is focused on the Premier
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Firstly, the 31% LNP. The last time they won in Vic, it was over 44%. The Liberal primary alone was 38%. Close to 60% of voters were boomers or older
In this sample, the Liberal primary will be about 27%.
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One reason (amongst many) it’s 27% is because today, boomers+ voters now make up only 38% of the voters roll. You can see the impact of this dynamic in Resolve’s age break downs.
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You can see how Millennials are having a huge impact on voter sentiment within such surveys when we look at Labor’s age break downs. A higher dose of support.
However, over 40% of under 35s are opting against the major parties.
The problem we have is a systemic one. Those who control the purse strings, from both sides of politics, make calls on funding - on roads, they never plan to rely on, estates they don't live in and only confront when forced to drive through.
Perspective is an issue too
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Example. Postcode 3064. It's 12.5km in length. That's akin to Melbourne's CBD to Bulleen. Or from the CBD to Preston. Yet, decision makers would locate services at one end of this postcode, thinking nothing of asking residents to travel such distances for breast screening eg
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