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Nov 26 • 10 tweets • 5 min read
7 free marketing newsletters so good you'll think you're stealing:
1. Growth waves by @DaphneTideman

Why? Content is relatable, actionable, and worth reflecting on.

This newsletter makes me think differently.

Link here: growthwaves.beehiiv.com/subscribe
2. Why We Buy @KateBour

Why? Great psychological ideas I implement in my ads.

Kate tells you how you can apply these.

I made my clients millions by applying her ideas.

Link here: customercamp.co/why-we-buy/
3. DTC Examples by @Badalpandey_

I often run out of ad ideas. DTC examples shares ideas and tactics I can apply today.

Link here: xlr-media.com/newsletter/
4. Marketing Examined By @alexgarcia_atx

Fresh content on growth marketing. Great content landing pages, emails, and copywriting.

He shares all marketing-related playbooks.

Link here: marketingexamined.com
5. Growth Learning by @codyplof

A CMO sharing behind the scenes of a DTC product.

Paid social content is top-notch.

You become a well-rounded marketer and operator.

Link here: codyplofker.com/newsletter
6. Aryih by @tdmckinlay linkedin.com/in/ACoAAAy3FZ4…

Science-backed data to share tips you can easily apply.

He does the job for you reading all publications brings gems.

Link here: ariyh.com
7. Social Files by @tclarkmedia

Organic social is now EVEN MORE relevant. Marketers should up their game.

Tommy shares great trends, mindsets, and ideas to test on social.

Link here: workweek.com/brand/social-f…
Bonus: I also have a newsletter with 3000+ contacts who are leveling up with fresh ideas here: aazarshad.com/newsletter/
If you are a performance marketer, then join 14+ folks who are leveling up by sharig their secrets they can't share publically here: go.aazarshad.com/performers

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More from @Aazarshad

Aazar Shad Profile picture
Nov 22
I've spent 2Mn+ Facebook Ads with 3X ROAS this year.

Here are 7 lesser-known resources I used to stay on top of my game (and you should too):
1. Adbox

We aren't just media buyers but creative strategists too.

How do we stay on top of our creative game?

Adbox's swipefile ads help me stay creative for new ideas: meetadbox.com/aazar
2. Foreplay

You see an ad but can't download it. Say no more.

Their discovery engine and swipe builder help me with ads I want to get inspired from.

foreplay.co/?via=aazar
Read 10 tweets
Aazar Shad Profile picture
Nov 18
Last year, we saw CPMs steadily increasing leading up to mid-November.

(Meta data aggregated from thousands of DTC companies using @varos_com)
This year is a bit different. So far, the reverse trend is true - CPMs are dropping.

But that's only true in some verticals & niches.

With performance fluctuating over the next few weeks, it's hard to tell if your results are due to your performance or the market trend.
The only way to know if your performance swings are due to you or the market is to use a tool like @varos_com where you can see how you compare in real time to others companies like yours.

Then, you can sleep easily. And if you see a spike, you'll know what's in your control.
Read 4 tweets
Aazar Shad Profile picture
Nov 15
I've spent over $2mn on Facebook Ads.

These 10 learning will help you 3x ROAS:
1/ Experiment mindset wins on paid social

Have a belief that you know nothing prior and will test everything about the brand.

What kinds of experiments? You can get inspired by this tweet below. Some good ideas in the comments of the tweet below👇

2/ User research where you should get ideas

Before starting a project, I don't just collect reviews and public information. I talk to customers to know exactly how it happened.

Ask these 4 important questions:
Read 12 tweets
Aazar Shad Profile picture
Nov 8
Steal my 7 Facebook Ads ideas proven to work:

1. Us vs them
2. Founder story
3. Before and after
4. three reasons why
5. Press release screenshot
6. Static Image with the core benefit
7. Problem - Agitation - Solution UGC

Example of each ad-types with the breakdown:
1. Us vs Them

It's easier to place yourself against a common enemy so that views immediately get it.

Here are some that have wor ked for me or on me. ImageImage
2. Before & After

With paid social ads, you are selling a transformation.

What are you promising as a transformation? Make that an after image. Image
Read 11 tweets
Aazar Shad Profile picture
Oct 27
You don’t need a $5000 course to learn Facebook Ads.

I have 5x the growth of several companies with it.

Here’s everything you need to know to crush FB Ads:
1/ Also, you don’t need to be a genius.

Facebook ads is about running hundreds of experiments & doubling down on what works.

You mostly need to understand the stages of awareness.
2/ Context exploitation with the stages of awareness.

Buyers are at different stages of their journey.

Top of the funnel: Unaware
Middle of the funnel: Just got aware
Bottom of the funnel: Relatively more aware

Here’s another way to look at it.

H/t @Julian.
Read 20 tweets
Aazar Shad Profile picture
Oct 25
80% of your website visitors will never make it past your headline.

Steal these 22 proven headline formulas to make sure they do:
1. The Secret of [blank]

Example: The Secret of Successful Podcasting
2. Little-Known Ways to [blank]

Example: Little-Known Ways to Optimize Gmail
Read 26 tweets

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