Conventional wisdom suggests that if you work in a profit center, your job is much more safe during layoffs.

This did not hold true at Twitter, where, surprisingly, staff working on ads - which generated ~$5B/yr - we’re laid off like anyone else.

It is hurting the ads business: Please use the sharing tools found via the share button at t
Even though I am a tiny ad spender, I also noticed ads being glitchy.

As I talked with current software engineers at Twitter, they told me the eng team was fired, systems are transferred to a new team w little context & the eng taking it over just got a performance warning.
Screenshot from the first tweet from The Financial Times: ft.com/content/126219…

Another engineer said staff shortages are so bad that large ads (over $1M) aren’t reviewed, and are on hold.

Twitter’s main customers used to be advertisers. Odd to push them to churn right now.

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More from @GergelyOrosz

Nov 28
Twitter engineers just don't get a break from Elon.

Just in: at 3am Pacific Time (!!), a new email landed in their inbox. They're told another round of code reviews will happen tonight (Monday night). Engineers are told to prepare to show what they accomplished the last 10 days.
A current Twitter sw engineer tells me that all of this feels like it is coming out of the "sick system" of having people work for a toxic boss, forever (below).

The last, similar "code review" was later cited in the reasonings behind firing of devs.

This email was sent a few hours after Musk posted the below tweet on Twitter. Employees are speculating, of course, if there's correlation.

Also, the email was sent not just to engineering, but to the whole company. Devs are confused at to why broadcast all this to everyone. Tweet from Elon Musk, title...
Read 6 tweets
Nov 27
I started angel investing in 2020. In 2021, a lot of people in tech were asking me about advice on how to do it.

My #1 advice was to not do it for the money plus expect you can lose your whole investment.

I just fully lost an investment I made ~10 months ago, company bankrupt.
The idea of both VC investing & angel investing is you bet on risky companies, many of which will not make it. As an angel you have a lot of disadvantages vs larger investors as well.

If you make a few investments, you likely will lose money. Why I say don’t do it for the money.
In my case, I made investments where I would be at peace if I lost all my money, and was hoping to get other things - learnings, supporting an idea I believed in, following along.

I got it from this investment as well. Also learned how acqui-hires are rare in todays market.
Read 5 tweets
Nov 25
In what should not be surprising, across Europe, Twitter employees who are turning to employment lawyers will be ruled as not fired, even though Twitter - from the US - wanted to fire them. But it's not how it works here. You cannot let people go via one email.

From Ireland: Senior Dublin-based Twitter executive secures injunction pre
Source: thejournal.ie/dublin-twitter…

Expect every Twitter employee in Europe who was sensible enough to lawyer up to get the same ruling.

If Twitter's US HR would have invested in understanding regulations in Europe, they would have saved themselves money they'll now have to pay.
And it's not that people cannot be fired in Europe. They can!

It's the *how*.

People who Twitter tried to fire over email will now be reinstated as employees and Twitter will now have to try again to do it, the correct way.

Alternatively, offer them a lot more money to part.
Read 4 tweets
Nov 25
So, it sounds like we're seeing the predictable signs of smaller signs of Twitter breaking, as people with institutional knowledge are not around.

From a former Twitter engineer: "The person who understands how ad reviews work was fired."

Twitter ad review now acting all weird.
See also:

Again, all of this is to be expected, and it's not like it's some major outage. It's the small type of outages or regressions we'll definitely keep seeing for a good while, while Twitter re-hires and re-onboards software engineers.
We'll most likely keep seeing regressions here and there for a while, especially with non-critical systems.

These outages will probably increase after the code freeze is lifted and new engineers - with less context on systems - start making changes.

Read 4 tweets
Nov 25
Two years ago, I ran my first and only Twitter ad, where I promoted a tweet with ~8,000 impressions.

Today, Twitter locked my account & informed that my account is in violation of policies and I'm not eligible to run ads, going forward.

Who is running what scripts at Twitter? Screenshot from the Twitter ads panel, reading;  This accoun
The same time as my account was locked, I got this email delivered twice.

It feels like someone is running scripts related to verified accounts having to be re-verified, which is what Elon Musk said will happen soon?

My one and only promoted tweet: Screenshot of an email writing:   	@GergelyOrosz, your accou
Update from a former Twitter software engineer:

"The person who understands how ad reviews work was fired."

Ok, this might explain stuff like what I'm seeing, and other weird stuff like:

Read 5 tweets
Nov 24
Just in: the night before Thanksgiving, Twitter fired more software engineers effective immediately because their "code is not satisfactory" following the recent code review.

Dozens of other devs got performance warnings in their inboxes.

How much do Twitter devs have to take?
I confirmed the above details with current Twitter software engineers and managers. Line managers were unaware of the performance warnings sent out.

This "performance warning" is a PIP that can result in firing.

As a reminder, devs went through all this before in 3 weeks:
Week 1: 50% of their colleagues were fired - and some of these people as well.

Week 2: Some of them were called back. RTO mandated: blog.pragmaticengineer.com/cruel-changes-…

Week 3: all of them clicked “yes” to longer hours, all while the majority of devs resigned.

Week 4: now.

So, so cruel.
Read 12 tweets

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