Thread by @CopyRodeo

Legendary copywriter David Ogilvy said:

“Unless your copy contains a big idea, it will pass like a ship in the night”

But…

What’s a “BIG IDEA”?

And how do you “find” one?

Thread

⚠ Crucial Information ⚠

In this thread, you’ll learn how to generate "big ideas" like the pros.

But besides that…

You'll discover something about big ideas that most ignore.

Let’s get started 👇

So, what’s a big idea?

The definition of “big idea” varies.

For some, a “big idea” is:

A life-altering event that creates a great opportunity that the prospect can benefit from.

For others…

A big idea is…

An angle or hook.

Something powerful, unique, and intriguing that catch the reader’s attention…

Now 👇

How do you create a big idea?

Well, I’ve got some news for you.

According to David Ogilvy…

You don’t create big ideas.

Your subconscious does.

But don’t worry.

I won’t leave you hanging.

Here’s everything that you need to make your unconscious give you the best ideas.

So, start screenshotting each one of these tweets.

This gonna be lit.

One thing that Ogilvy explains is that…

To “generate” big ideas…

Your unconscious has to be “well-informed”.

Informed about what? you wonder.

How to “inform” your unconscious?

Simple.

Researching:

- The market
- Your products
- Your competitors

When you know everything about the product and the prospect you start to get tons of ideas.

But you know what’s the hardest part?

Recognizing the big idea.

Oh, fear ye not.

Here’s how to recognize a big idea.

Ogilvy used 5 questions to recognize big ideas 👇

1] Did it make me gasp when I first saw it?
2] Do I wish I had thought of it myself?
3] Is it unique?4] Does it fit the strategy to perfection?
5] Could it be used for 30 years?

Now something important about big ideas 👇

Not every sales page or campaign needs a life-changing big idea.

Not every “big idea” has to be MASSIVE and groundbreaking…

One example?

A proven solution for any painful problem the prospect has…

Is a “big idea”…

At least for people who want to change their current situation.

With this you'll get the point:

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