I want to address this comment left by someone in response to my Brick Watch Company tweet. It also gets into something I've been wanting to talk about: how to buy a good cashmere sweater.
If you shop for a cashmere sweater today, prices can range anywhere from $50 to $5,000. This can make you think that the whole cashmere market is a scam (and luxury clothing is a scam). Why pay a lot for cashmere if it can be had cheaper elsewhere?
First, let's talk about why cashmere is so expensive. Unlike wool, which comes from sheep, cashmere is taken from cashmere goats, often living in colder regions of Mongolia, China, and parts of Afghanistan.
These goats are very cute. Look:
Whereas a sheep can produce 3kg of wool per year, a cashmere goat may only produce 200g. This is enough for maybe a scarf, but for a good cashmere sweater, you may need the yield of five to ten goats.
Furthermore, whereas sheep are sheared, cashmere goats are brushed to remove the soft, downy undercoat that constitutes cashmere. This brushing happens once a year in the springtime.
So, cashmere is expensive partly because it requires more animals and labor to produce.
In the last 30 years, the proliferation of cheap cashmere knits has made it difficult for consumers to distinguish what makes a quality knit. Uniqlo sells cashmere knits for $99; Everlane for $40. The affordability of cashmere has made demand go up.
This has been made possible partly because of Mongolia's economic liberalization and land reform programs. The country nearly doubled its cashmere output from 1991 to 1994, going from 1,400 to 2,500 tons.
During this period, the number of goats in Mongolia skyrocketed. In 1991, it’s estimated that there were 5.2 million goats in Mongolia; in 2004, it was 25.8 million.
This has had a devastating environmental impact. Goats have to eat grass to grow hair, and overgrazing has transformed once-lush grasslands into arid moonscapes, unleashing some of the worst dust storms in East Asian history, as well as spoiling the region’s water, soil, and air.
For my fellow animal lovers, it has also had a devastating impact on animal welfare. An excerpt from a 2006 article in the Chicago Tribune
Poor animal husbandry, overgrazing, and starving goats—all a result of overproduction—have also led to a worsening of cashmere quality. Remember that sweaters are made from yarns, and yarns are made from fibers. These fibers have become coarser. A 2003 World Bank study stated:
All of this has been a result of trying to feed a market that wants a luxury product for less, and consumers being unable to tell the difference between a $50 cashmere knit vs. a $5,000 knit. Why pay more when it's all a scam, right? As the person in my original tweet suggested
So what goes into a quality cashmere knit?
First, there's the quality of the yarns. Remember earlier, when I mentioned that some yarns have become coarser due to overgrazing? Cashmere yarns come in diff grades. Quality spinners, such as Todd & Duncan, use top-quality fibers
Quality yarns are made by twisting longer fibers together. When you use longer fibers, there are fewer points for potential breakages. When you use shorter fibers, there are more points for potential breakages. This break happens through wear, which results in pilling, like this:
Second, there's the amount of material used. Cheaper producers knit cashmere sweaters with a lot of slack. This saves on the material (remember, cashmere fibers are expensive). But as a result, over time, your sweater will stretch out of shape.
Third, there's the finishing. Once a sweater is knitted, a manufacturer will put it through a process called milling, which is essentially washing. Washing removes any impurities in the yarn, and gives the sweater some extra softness.
Here is where we get to the difference between Scottish vs. Italian cashmere knits.
Scottish producers tend to not mill their knits very much (they call it bare finish). Italian producers, on the other hand, mill their knits more.
The upside to heavier milling is that you get that cloud softness, which impresses consumers in-store. But you also potentially weaken the yarn, which can result in more pilling down the road.
I favor Scottish cashmere knits because I find them to be more durable. Their softness is beaten into them over time with regular wash and wear. It's like the difference between raw and rinsed denim.
If you take care of this stuff, they're true heirloom pieces.
If you're buying a quality cashmere knit, you should expect the full retail price to be at least $400. That's because of the amount of animal hair and labor used, the quality of the yarn, and the quality of the finishing.
When you're shopping, don't be fooled into thinking that a $100 Uniqlo cashmere knit is the same as a more expensive Scottish or Italian cashmere knit. Even if they feel the same in-store, the quality differences will reveal themselves over tie as the sweater stretches and pills
Additionally, cheap cashmere just worsens the current environmental problems.
If you care to know, my favorite cashmere knits are from William Lockie, particularly the four-plys. (I find that sweaters made from one-ply, while easier to layer, stretch out more easily).
/end
Some people have asked what they should do if they can't afford $400 cashmere sweaters. Two suggestions
1. Buy sweaters made from naturally cheaper yarns. Cheap cashmere is a false luxury; the sweaters don't age well, and they're bad for the environment.
But some yarns, such as Shetland, are naturally hardy and cheap. They're rougher than cashmere, but add visual interest to outfits because they're textured. Wear them over a collared shirt. I list some Shetland options here:
2. You can also shop secondhand. Remember how I said that Scottish cashmere knits are heirloom quality? This means that you can find vintage ones for fairly cheap. On eBay, vintage cashmere knits from reputable brands can be had for as little as $40.
On eBay, search for brands such as Barrie, John Liang, Ballantyne, Peter Scott, Alan Paine, Hawico, Pringle, William Lockie, Johnstons of Elgin, Malo, Fedeli, Della Ciana, Cruciani, and Gran Sasso
Also, note all knitwear pills—be realistic—but quality ones pill less.
One last thing, some of these names used to be Scottish mills that have since closed. Their company now just operates as a fashion brand. Pringle used to be a mill and now sources its knits from a variety of places. When shopping on eBay, see if the knit was made in Scotland
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An NYT article today about the Claremont Institute, which wants a return to traditional Christian value and aesthetics to match. Larger families, fewer immigrants, classical architecture, a revived conservative art movement, and men in traditional suits.
However, in the same article, the organization's president doesn't seem to even know the language he wishes to speak. A charcoal wool suit with a white shirt is a formal outfit, so it demands a tie. It also requires black shoes, ideally oxfords, not brown derbies.
For some reason, modern photography often makes it so that suits look like the jacket and pants don't match (when they do in real life). I assume that's a charcoal suit. If it's a charcoal jacket with navy trousers, then it's a truly atrocious combination.
hope this chart demonstrates that you can't approach style in this pseudo-scientific way. you have to think of it as cultural language. if you wear 90% of these combos, you will look bad not bc of color theory but because of social norms
why do white dress shirts look good with grey wool trousers? and light blue chambray shirts look good with blue denim jeans? has nothing to do with color theory but rather cultural history.
"What about X color with Y color?"
You can't talk about color combinations without talking about aesthetics, which is in turn rooted in culture. Are you into a classic tailored aesthetic? Workwear? Prep? Avant-garde? Etc. Have to start with culture -> aesthetic -> color.
look at a photo where someone looks good in a t-shirt. what do you notice?
to me, there's often a certain ratio between their torso and legs. 🧵
sometimes this is achieved by the person tucking in their t-shirt. sometimes the person in the photo is sitting down, so you can't really tell what's going on. but there's always a specific ratio between torso and legs: slightly cropped torso, long legs.
sometimes a long t-shirt can look great, as long as its part of an intentional aesthetic. see rick owens, evan kinori, 90s hip hop aesthetics, skater style, etc.
Affordable stylish stuff you can find on eBay and elsewhere 🧵
Note that not everything on this list is going to fit your criteria for affordability because I didn't write this list specifically for you (as I don't know you). It's for a general audience. Take what's helpful; leave what's not.
Carhartt Double Knees (~$60)
Tough, durable, and handsome. Also a little fuller through the leg, which looks better than skinny chinos. Wear with denim trucker jackets, chore coats, and bombers. Black and brown are good colors.
Who dresses better? Alpha males or little dogs? Let's explore. 🧵
Tate's leather trenchcoat has crumpled lapels and is not very practical for the rain.
Pepsi's plastic coat is both functional and stylish. The baby blue trim and little snap button keep this from looking like a tarp. The sneakers are also a nice touch!
Pool fastened the bottommost button on his suit, thus causing the jacket's front edge to drag. Also, he's missing a tie, and most notably, wearing a beanie.
Blitz knows that beanies are for casualwear, so he wears a charcoal flannel. Black tonal coloring is very death metal. A+
there's a theory that when you wear something bold, you have to tone everything down so that you don't look like a clown. in fact, depending on the item, you should lean into the look. 🧵
if you're going to style metallic gold sneakers, think about who would have worn such things in history. i think of guys like rick james and elton john. thus, grey suit is totally wrong—you have to go tiger striped jacket and leather pants, or short shorts with gold bomber
reasonably, rep. nehls is not going to show up for work in such an outfit. not because it would be inappropriate, but because he doesn't have the personality to pull it off. the outfit would overpower him. he needs to keep it somewhere in the realm of tailoring.