I want to address this comment left by someone in response to my Brick Watch Company tweet. It also gets into something I've been wanting to talk about: how to buy a good cashmere sweater.
If you shop for a cashmere sweater today, prices can range anywhere from $50 to $5,000. This can make you think that the whole cashmere market is a scam (and luxury clothing is a scam). Why pay a lot for cashmere if it can be had cheaper elsewhere?
First, let's talk about why cashmere is so expensive. Unlike wool, which comes from sheep, cashmere is taken from cashmere goats, often living in colder regions of Mongolia, China, and parts of Afghanistan.
These goats are very cute. Look:
Whereas a sheep can produce 3kg of wool per year, a cashmere goat may only produce 200g. This is enough for maybe a scarf, but for a good cashmere sweater, you may need the yield of five to ten goats.
Furthermore, whereas sheep are sheared, cashmere goats are brushed to remove the soft, downy undercoat that constitutes cashmere. This brushing happens once a year in the springtime.
So, cashmere is expensive partly because it requires more animals and labor to produce.
In the last 30 years, the proliferation of cheap cashmere knits has made it difficult for consumers to distinguish what makes a quality knit. Uniqlo sells cashmere knits for $99; Everlane for $40. The affordability of cashmere has made demand go up.
This has been made possible partly because of Mongolia's economic liberalization and land reform programs. The country nearly doubled its cashmere output from 1991 to 1994, going from 1,400 to 2,500 tons.
During this period, the number of goats in Mongolia skyrocketed. In 1991, it’s estimated that there were 5.2 million goats in Mongolia; in 2004, it was 25.8 million.
This has had a devastating environmental impact. Goats have to eat grass to grow hair, and overgrazing has transformed once-lush grasslands into arid moonscapes, unleashing some of the worst dust storms in East Asian history, as well as spoiling the region’s water, soil, and air.
For my fellow animal lovers, it has also had a devastating impact on animal welfare. An excerpt from a 2006 article in the Chicago Tribune
Poor animal husbandry, overgrazing, and starving goats—all a result of overproduction—have also led to a worsening of cashmere quality. Remember that sweaters are made from yarns, and yarns are made from fibers. These fibers have become coarser. A 2003 World Bank study stated:
All of this has been a result of trying to feed a market that wants a luxury product for less, and consumers being unable to tell the difference between a $50 cashmere knit vs. a $5,000 knit. Why pay more when it's all a scam, right? As the person in my original tweet suggested
So what goes into a quality cashmere knit?
First, there's the quality of the yarns. Remember earlier, when I mentioned that some yarns have become coarser due to overgrazing? Cashmere yarns come in diff grades. Quality spinners, such as Todd & Duncan, use top-quality fibers
Quality yarns are made by twisting longer fibers together. When you use longer fibers, there are fewer points for potential breakages. When you use shorter fibers, there are more points for potential breakages. This break happens through wear, which results in pilling, like this:
Second, there's the amount of material used. Cheaper producers knit cashmere sweaters with a lot of slack. This saves on the material (remember, cashmere fibers are expensive). But as a result, over time, your sweater will stretch out of shape.
Third, there's the finishing. Once a sweater is knitted, a manufacturer will put it through a process called milling, which is essentially washing. Washing removes any impurities in the yarn, and gives the sweater some extra softness.
Here is where we get to the difference between Scottish vs. Italian cashmere knits.
Scottish producers tend to not mill their knits very much (they call it bare finish). Italian producers, on the other hand, mill their knits more.
The upside to heavier milling is that you get that cloud softness, which impresses consumers in-store. But you also potentially weaken the yarn, which can result in more pilling down the road.
I favor Scottish cashmere knits because I find them to be more durable. Their softness is beaten into them over time with regular wash and wear. It's like the difference between raw and rinsed denim.
If you take care of this stuff, they're true heirloom pieces.
If you're buying a quality cashmere knit, you should expect the full retail price to be at least $400. That's because of the amount of animal hair and labor used, the quality of the yarn, and the quality of the finishing.
When you're shopping, don't be fooled into thinking that a $100 Uniqlo cashmere knit is the same as a more expensive Scottish or Italian cashmere knit. Even if they feel the same in-store, the quality differences will reveal themselves over tie as the sweater stretches and pills
Additionally, cheap cashmere just worsens the current environmental problems.
If you care to know, my favorite cashmere knits are from William Lockie, particularly the four-plys. (I find that sweaters made from one-ply, while easier to layer, stretch out more easily).
/end
Some people have asked what they should do if they can't afford $400 cashmere sweaters. Two suggestions
1. Buy sweaters made from naturally cheaper yarns. Cheap cashmere is a false luxury; the sweaters don't age well, and they're bad for the environment.
But some yarns, such as Shetland, are naturally hardy and cheap. They're rougher than cashmere, but add visual interest to outfits because they're textured. Wear them over a collared shirt. I list some Shetland options here:
2. You can also shop secondhand. Remember how I said that Scottish cashmere knits are heirloom quality? This means that you can find vintage ones for fairly cheap. On eBay, vintage cashmere knits from reputable brands can be had for as little as $40.
On eBay, search for brands such as Barrie, John Liang, Ballantyne, Peter Scott, Alan Paine, Hawico, Pringle, William Lockie, Johnstons of Elgin, Malo, Fedeli, Della Ciana, Cruciani, and Gran Sasso
Also, note all knitwear pills—be realistic—but quality ones pill less.
One last thing, some of these names used to be Scottish mills that have since closed. Their company now just operates as a fashion brand. Pringle used to be a mill and now sources its knits from a variety of places. When shopping on eBay, see if the knit was made in Scotland
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Most people think of black tie as the most formal kind of menswear, but technically speaking, it's semi-formal evening attire. Historically, men wore this kind of outfit to dinner or evening shows, such as going to the opera or ballet. Or celebrations such as NYE parties.
White tie is true formalwear. It differs from black tie primarily in how it requires a long tailcoat (black tie originated when men cut the tails off their coats to create a more casual garment for dinner). Also requires a white waistcoat, white tie, and wing collar.
If you're interested in bespoke tailoring and based in the United States, I have some trunk show announcements to share with you. Since Twitter recently changed their formatting options, I will be doing this as a thread. 🧵
Matthew Gonzalez
There's a long history of cross-border influence and immigration in tailoring, but as far as I know, Matthew Gonzalez is the first American to operate under his own banner on Savile Row. Born and raised in Southern California, he moved to London about twenty years ago to pursue a degree in bespoke tailoring from the London College of Fashion. Thereafter, he climbed the ranks — moving from undercutter at Thom Sweeney to cutter at Dunhill and eventually Huntsman, where he achieved his longtime goal of cutting on Savile Row.
Today, he runs his own firm, where he merges his California sensibility with his training in British bespoke craftsmanship. He recently told me he admires a photo of JFK staring out of a window. The President dressed in a dark worsted suit, white button-up shirt, and dark silk necktie, but everything about the photo looks very casual and relaxed. This, he told me, is what American style means to him.
Gonzalez cuts suits and sport coats inspired by that mid-century American tailoring, although he's adamant about not wanting the clothes to look like historical costumes. Thus, while the jackets have a soft, natural shoulder line, he sticks with front darts and prefers side vents (rather than the dartless front and hook vent characteristic of Ivy Style). The lapels have a moderate width and minimal belly (the curve sometimes distinguishing an older style of British tailoring). The garments are designed so they can be teamed with a dress shirt and tie, or something more casual such as a chambray button-up.
Given Gonzalez's penchant for slightly more relaxed, casual attire, it's no surprise that he also offers made-to-measure suede jackets, wool-cashmere shawl collar cardigans, and denim Western shirts (made without the contrast stitching, so they look more at home with tailoring). He's also one of the few bespoke tailors I've met who "gets it" when it comes to the polo coat, arguably the most iconic of American overcoat styles. Gonzalez tells me he thinks a polo coat should have letter box patch pockets, a half belt, gauntlet cuffs, an inverted back pleat, and a center button vent. But crucially, he also thinks the split-sleeves should be made with a lapped seam. To my eye, this makes the garment more casual and sporty—truer to its original roots—and allows the tailor to shape the sleevehead.
Consider Gonzalez if you share the same sensibilities: a love for classic American tailoring, but a suspicion of styles that are too anachronistic, and a bias towards clothes that feel more relaxed and casual. The point about Gonzalez using a split-sleeve with a lapped seam demonstrates that he takes care of details that may not occur to a client, but will be appreciated years down the road.
Taillour
In bespoke tailoring, there's a generally accepted rule that most clients would do well to observe: choose a company based on their house style and stay close to it. The term "house style" refers to the tailor's established methods, which combine to create clothes with a distinguishable fit and feel. Just as you wouldn't order burritos from a ramen chef, you shouldn't ask an English tailor for an Italian jacket (or vice versa).
Taillour is one of the few exceptions. Co-founder and head cutter Fred Nieddu has worked in the bespoke tailoring industry for decades, cutting for firms such as Thom Sweeney and even teaching pattern drafting courses at the London College of Fashion. A good percentage of his current workload involves making clothes for films and TV shows. In fact, you may have seen his creations. He made all the menswear for the Netflix series The Crown, the suits in the film The Phoenician Scheme, and one of the colorful costumes for Wonka. Given this experience, he's more flexible than most tailors regarding what he's willing and able to make.
Still, I think it's always a good idea to stay close to the house style. I think of Taillour's house style as very soft but architectural in its lines. Nieddu uses a full body canvas and only a bit of laptair near the wearer's collar bone to prevent the jacket from sinking. The shoulders are minimally padded, giving the garments a very light feel. While Neapolitan tailors are known for a similar construction, Taillour's jackets have a bit more room and shape. The shoulder line is very straight, and the chest is slightly full. When combined with those characteristically straight lapels and larger jacket collar, I find Taillour's jackets have an angular appearance reminiscent of Apparel Arts drawings.
Consider Nieddu if you want a tailor who's a bit more flexible in terms of what they're willing to make (although, again, I recommend tweaking at the margins, not bringing in a photo of something and asking for it to be copied). He has also made clothes for women, which will be useful if you're looking for someone who can make a women's suit, sport coat, or overcoat.
Summer is around the corner and soon you'll read a bunch of tweets about how every man should have a pair of loafers.
I don't think anyone needs anything, but if you're shopping for a pair, let me show you how to think about loafers. This applies to any wardrobe item. 🧵
When it comes to choosing loafers, a simple answer will go something like this: "Such-and-such brand makes the best pairs." Or "Here's a hierarchy of loafers." IMO, such approaches are reductive and often devolve into trend or status pursuits.
Let me show you another approach.
As always, it's helpful to start at the beginning.
There are a few origin stories for loafers, but most lead back to Norway. If menswear lore is to be believed, then the penny loafer comes from a simple slip-on shoe known as the teser, which was once worn by Norwegian peasants.
Someone asked if I could tell them where to buy a pair of good chinos. In this thread, I will tell you, but my answer is not simple. On the upside, I think this is a better approach when shopping for clothes and you can apply it to any kind of item. 🧵
A simple answer will go something like this: "Such-and-such makes the highest quality chinos." Or "this brand provides the best value." While potentially useful in some respects, I don't think this gives you the fullest picture.
Instead, let's start at the beginning.
During the 1898 Spanish-American War, US troops stationed in the Philippines wore sand-colored pants made from a heavy cotton twill woven in China. Since the Philippines had been under Spanish colonial rule at this time, the locals call these "pantalones chinos" (Chinese pants).
One day, "It" will happen, by which I mean sudden and unexpected news that you want to celebrate. In such cases, you will want the right outfit. 🧵
What do I mean by "It?" I mean that joyous moments are not always something you can plan for. Perhaps you received a pay raise or got accepted at a waitlisted school. Perhaps a loved one is now cancer-free. Such moments can be sudden and unexpected — and you want to be prepared.
Of course, you can always celebrate in the same clothes you wear to bed. But IMO, this diminishes the moment. Thus, it's nice to special outfits for "It," even if you don't wear them all the time. It's similar to toasting a special glass of champagne and drinking water.
In the 1950s, Irving Penn traveled across London, Paris, and NYC to take portraits of workers in their work clothes. These clothes at the time were not considered glamorous — they would not have shown up on fashion runways — but they demonstrate a simple aesthetic principle 🧵
Consider these outfits. How do you feel about them? Are they charming? Repulsive? Stylish?
If you consider them charming and stylish, as I do, then ask yourself: what makes them charming and stylish? Why are you drawn to the outfits?
As I've mentioned before, I think outfits look better when they have "shape and drape." By shape, I mean the outfit confers a distinctive silhouette. If these men took off their clothes, we can reliably guess their bodies would not be shaped like this: