I want to address this comment left by someone in response to my Brick Watch Company tweet. It also gets into something I've been wanting to talk about: how to buy a good cashmere sweater.
If you shop for a cashmere sweater today, prices can range anywhere from $50 to $5,000. This can make you think that the whole cashmere market is a scam (and luxury clothing is a scam). Why pay a lot for cashmere if it can be had cheaper elsewhere?
First, let's talk about why cashmere is so expensive. Unlike wool, which comes from sheep, cashmere is taken from cashmere goats, often living in colder regions of Mongolia, China, and parts of Afghanistan.
These goats are very cute. Look:
Whereas a sheep can produce 3kg of wool per year, a cashmere goat may only produce 200g. This is enough for maybe a scarf, but for a good cashmere sweater, you may need the yield of five to ten goats.
Furthermore, whereas sheep are sheared, cashmere goats are brushed to remove the soft, downy undercoat that constitutes cashmere. This brushing happens once a year in the springtime.
So, cashmere is expensive partly because it requires more animals and labor to produce.
In the last 30 years, the proliferation of cheap cashmere knits has made it difficult for consumers to distinguish what makes a quality knit. Uniqlo sells cashmere knits for $99; Everlane for $40. The affordability of cashmere has made demand go up.
This has been made possible partly because of Mongolia's economic liberalization and land reform programs. The country nearly doubled its cashmere output from 1991 to 1994, going from 1,400 to 2,500 tons.
During this period, the number of goats in Mongolia skyrocketed. In 1991, it’s estimated that there were 5.2 million goats in Mongolia; in 2004, it was 25.8 million.
This has had a devastating environmental impact. Goats have to eat grass to grow hair, and overgrazing has transformed once-lush grasslands into arid moonscapes, unleashing some of the worst dust storms in East Asian history, as well as spoiling the region’s water, soil, and air.
For my fellow animal lovers, it has also had a devastating impact on animal welfare. An excerpt from a 2006 article in the Chicago Tribune
Poor animal husbandry, overgrazing, and starving goats—all a result of overproduction—have also led to a worsening of cashmere quality. Remember that sweaters are made from yarns, and yarns are made from fibers. These fibers have become coarser. A 2003 World Bank study stated:
All of this has been a result of trying to feed a market that wants a luxury product for less, and consumers being unable to tell the difference between a $50 cashmere knit vs. a $5,000 knit. Why pay more when it's all a scam, right? As the person in my original tweet suggested
So what goes into a quality cashmere knit?
First, there's the quality of the yarns. Remember earlier, when I mentioned that some yarns have become coarser due to overgrazing? Cashmere yarns come in diff grades. Quality spinners, such as Todd & Duncan, use top-quality fibers
Quality yarns are made by twisting longer fibers together. When you use longer fibers, there are fewer points for potential breakages. When you use shorter fibers, there are more points for potential breakages. This break happens through wear, which results in pilling, like this:
Second, there's the amount of material used. Cheaper producers knit cashmere sweaters with a lot of slack. This saves on the material (remember, cashmere fibers are expensive). But as a result, over time, your sweater will stretch out of shape.
Third, there's the finishing. Once a sweater is knitted, a manufacturer will put it through a process called milling, which is essentially washing. Washing removes any impurities in the yarn, and gives the sweater some extra softness.
Here is where we get to the difference between Scottish vs. Italian cashmere knits.
Scottish producers tend to not mill their knits very much (they call it bare finish). Italian producers, on the other hand, mill their knits more.
The upside to heavier milling is that you get that cloud softness, which impresses consumers in-store. But you also potentially weaken the yarn, which can result in more pilling down the road.
I favor Scottish cashmere knits because I find them to be more durable. Their softness is beaten into them over time with regular wash and wear. It's like the difference between raw and rinsed denim.
If you take care of this stuff, they're true heirloom pieces.
If you're buying a quality cashmere knit, you should expect the full retail price to be at least $400. That's because of the amount of animal hair and labor used, the quality of the yarn, and the quality of the finishing.
When you're shopping, don't be fooled into thinking that a $100 Uniqlo cashmere knit is the same as a more expensive Scottish or Italian cashmere knit. Even if they feel the same in-store, the quality differences will reveal themselves over tie as the sweater stretches and pills
Additionally, cheap cashmere just worsens the current environmental problems.
If you care to know, my favorite cashmere knits are from William Lockie, particularly the four-plys. (I find that sweaters made from one-ply, while easier to layer, stretch out more easily).
/end
Some people have asked what they should do if they can't afford $400 cashmere sweaters. Two suggestions
1. Buy sweaters made from naturally cheaper yarns. Cheap cashmere is a false luxury; the sweaters don't age well, and they're bad for the environment.
But some yarns, such as Shetland, are naturally hardy and cheap. They're rougher than cashmere, but add visual interest to outfits because they're textured. Wear them over a collared shirt. I list some Shetland options here:
2. You can also shop secondhand. Remember how I said that Scottish cashmere knits are heirloom quality? This means that you can find vintage ones for fairly cheap. On eBay, vintage cashmere knits from reputable brands can be had for as little as $40.
On eBay, search for brands such as Barrie, John Liang, Ballantyne, Peter Scott, Alan Paine, Hawico, Pringle, William Lockie, Johnstons of Elgin, Malo, Fedeli, Della Ciana, Cruciani, and Gran Sasso
Also, note all knitwear pills—be realistic—but quality ones pill less.
One last thing, some of these names used to be Scottish mills that have since closed. Their company now just operates as a fashion brand. Pringle used to be a mill and now sources its knits from a variety of places. When shopping on eBay, see if the knit was made in Scotland
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I should first emphasize this thread is not meant to body shame. I mean that sincerely. Few men are built like Adonis, so when shopping for clothes, most will have their own fit challenges, including muscular figures. This thread is only meant to highlight a tailoring issue.
Let's first do an experiment. Which suit do you think looks better?
But first, let's play a game. Here are two men wearing gray tailored jackets with blue pants. Which outfit looks better to you? Ignore physical attributes of the people underneath and focus on the outfits. Then reply with your answer.
If you said the right looks better, then we have the same taste. In this case, we can again go back to history to understand our views.
As I've said before, our notions in traditional men's tailoring largely derive from Britain, where suits and sport coats were invented.
If you're looking for fabrics that you can wear in the summer, it's useful to consider three things: weight, weave, and fiber. If you only pay attention to one of these dimensions (say, linen), you will miss the bigger picture.
If you're shopping for shirts, then some of the better summer materials include linen, seersucker, madras, and very lightweight, open weave cottons. In the photo below, you can see a swatch of voile, which is a featherweight 2/3oz cotton that's so open, it's almost sheer.
You can see here why most men don't wear it. Without a jacket, the material can almost be indecent (although it's more forgiving in non-white colors like light blue). For this reason, some tailors double up the front, like you see on the right, but this limits the breathability.
As a general matter, my advice isn't really "go to this store" or "buy this brand." Rather, I encourage people to think about clothes in a certain way.
My advice isn't really about brands or stores because everyone has unique fit challenges they have to solve. Perhaps you have forward pitched shoulders or a barrel chest. Or maybe you have big thighs and a prominent seat. No single suit will work for everyone.
When shopping for a suit, it helps to know how they're made. Suit jackets and sport coats are unique in that they're made from layers of haircloth, canvas, and padding, which are shaped through darts, pad stitching, and ironwork. This is how you get the 3D shape.
A lot of attention is paid to craft traditions in Western Europe and North America, such as handsewn Hermes leather goods and bespoke Savile Row suits. But the uneven focus leads some to believe that things made outside of these places are low quality.
This is not true. 🧵
When I was on a menswear forum, there was a guy whose style I greatly admired. Like others on the forum, Niyi Okuboyejo loved men's tailoring. He had a technical understanding of how a jacket should hang from the shoulders. He also knew how to put things together in a classic way
At the same time, he also knew how to do things in his own voice and style, but in a way that looked good and not haphazard. Sometimes this was about adding a funky tie; other times, it was playing with materials and silhouette. All of these are still suits and sport coats!
I think "fun socks" should be used judiciously, as a lot of what's worn today feels more childish than whimsical. IMO, most men should avoid them entirely.
But if you insist on wearing them, here are some suggestions on how to make them look less bad. 🧵
Any time this topic comes up, people invariably bring up George HW Bush, who was known to wear fun socks later in life. While I wasn't a fan of those socks, I agree that Bush was well-dressed. I also think when you reach a certain age, you have license to wear whatever you want
There are a few reasons why most outfits look bad with these sorts of socks. First, most men are not at that senior age where these socks become charming.
Second, most of these socks look like something you acquire by sending in a proof-of-purchase from a cereal box.