derek guy Profile picture
Menswear writer. Editor at @putthison. Creator of @RLGoesHard. Bylines at The New York Times, The Financial Times, Politico, Esquire, and Mr. Porter
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Jul 8 24 tweets 11 min read
I found this reply interesting ("Can those foreign companies open shop in the US?")

I don't think Japanese or South Korean menswear can be made in the US. At least, not without losing something. Let's explore why. 🧵 Image I should state at the outset that no thread will do Japanese or South Korean fashion justice because these countries are fashion powerhouses. Japan alone covers everything from Yohji Yamamoto to And Wander to WTAPS.

It's Impossible to generalize, but we can discuss aspects. Image
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Jul 4 19 tweets 9 min read
This ended up raising $5,000 for @feederofcats, so here's a thread on whether President Zelenskyy wore a suit. 🧵 Ahead of the NATO summit last month, President Zelenskyy arrived at the Paleis Huis ten Bosch wearing this outfit: a black jacket with matching black pants and a black shirt. Many debated whether this qualifies as a suit, as there's a $50M bet on it at Polymarket. Image
Jul 1 17 tweets 8 min read
Any time I talk about a wealthy person's outfit, someone in the comments is quick to reply: "They're rich, you think they care?" No one has to care about my opinions or clothes, regardless of net worth.

But let's talk about the connection between wealth and aesthetics 🧵 Image About a year ago, Tucker Carlson told Chris Cuomo that "postmodern architecture" is intentionally designed to deaden the spirit. The clip was widely circulated online by people such as Benny Johnson, who seemingly agreed.
Jul 1 4 tweets 4 min read
Trump released a $250 fragrance (one for women, one for men).

Sometimes a fragrance can be expensive because it contains certain ingredients or involve artisanal, small-batch production. But with no note breakdown or even a description of the scent, what justifies this price? Image
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I'm reminded of this 2016 blog post by Luca Turin, one of the best writers on fragrances. Even for niche perfumery he warns: "Niche perfumery stands a good chance of disappearing up its own rear end if it merely becomes yet another golden opportunity to rip off the customer." Image
Jun 29 4 tweets 4 min read
People think I'm biased against Jeff Bezos, but here's F. Caraceni Sartoria, widely considered one of the best bespoke tailoring houses in the world, commenting on Bezos's wedding suit.

"The most terrible, frightening, horrible tuxedo ever seen in my life. I'm really suffering" Image
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Nothing to do with politics, only quality tailoring. F. Caraceni made suits for Silvio Berlusconi, who was hardly beloved by progressives. Many people don't know much about tailoring, which is fine, but this doesn't mean that rich or expensive = good.

Caraceni's work: Image
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Jun 28 23 tweets 13 min read
Since my tweet about Jeff Bezos, I've been getting a lot of replies such as these. "Where do these dress rules come from?" "When do they change?"

These are very good questions, so let me answer them. 🧵 Image Let's first run through some experiments. Please make up your mind at each step, so you are not influenced by what I'm about to say.

Here are two men wearing tailored jackets with jeans. Which do you think looks better? Image
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Jun 27 24 tweets 12 min read
Let me make the case for why the NHL should abolish its dress code, which currently requires players to wear a suit and tie while heading to and from games. 🧵 The arguments I've seen for the dress code fall into one of two categories: players look better in a coat-and-tie (some use descriptions such as "classy"). Others say that requiring players to dress in this way shows respect for the game. I will address each argument in turn. Image
Jun 20 21 tweets 11 min read
It's true that progressives valorize "ugliness." But I think this person doesn't interrogate this position enough and thus lands at the wrong conclusion.

Let me give you a new perspective on ugliness. 🧵 Image In popular discourse, the world was once good, people were virtuous, and all things were beautiful. Then modernity came along and destroyed everything. In this view, beauty is an objective standard that has been corrupted by liberalism. Image
Jun 19 20 tweets 12 min read
Earlier this week, I asked which tie knot you think looks better. Of course, you can wear whichever you like. But here's the social history behind both knots and why some people consider one better than the other. 🧵 In the mid-19th century, as ready-to-wear tailoring started to take form, people got around in horse-drawn carriages. After all, the car had not yet been invented. During this time, some formed driving clubs, where they rode drags.

Check out the text in this lithograph: Image
Jun 17 19 tweets 9 min read
People keep asking me to do a thread breaking down why these suits don't look great. I gather that these are famous, very well accomplished F1 drivers (I don't know these people). Since I only talk about famous people, I will do a thread. 🧵 Image Please note nothing in this thread is meant to diminish the men in these clothes. If anything, it's the people who dressed them that failed them. I am only talking about the clothes. Hopefully, by pointing out these issues, you will learn something for when you're shopping.
Jun 14 11 tweets 6 min read
The US Army celebrated its 250th year today with a massive parade in Washington, DC. It appears @ComfortablySmug believes that this is an appropriate tie for the occasion.

I disagree and I'll tell you why. 🧵 It's once again worth reminding that men's dress used to be governed by time, place, and occasion (TPO). If you were of a certain social station and had to do a certain thing, you were expected to wear a certain outfit.

This tradition can be seen in men's neckwear.
Jun 14 19 tweets 10 min read
I think Brad Pitt's suit is interesting. And I'll tell you why. 🧵 This is the suit in question. It's a bespoke suit by Anderson & Sheppard in London. The cloth is a 60/40 mohair-wool blend from Standeven's "Carnival" book. The stylist was George Cortina.

To understand why this suit is interesting, you have to know a bit about tailoring history
Jun 10 19 tweets 9 min read
This is untrue.

I see you're a luxury watch dealer. I'm also interested in watches. Let me show you how free and easy migration has allowed you to earn a living. 🧵 In 1881, Hans Wilsdorf was born in Bavaria, then part of Germany, to parents who died not long after he was born. At a young age, Wilsdorf set off into the world. He landed in England in 1903, which at the time had virtually no formal immigration controls. Image
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Jun 7 14 tweets 7 min read
I can tell you who goes to cobblers. And a bit about the trade. 🧵 Image In the 18th century, men got shoes from two types of people. The upper classes went to cordwainers, who measured feet and made shoes from scratch. The lower working-classes went to cobblers, who cobbled together shoes using scraps from salvaged pre-owned footwear. Image
Jun 5 24 tweets 15 min read
An offhand comment about how Prince Harry doesn't dress very well seems to have stirred up his fans. So here's a thread on how both Harry and William don't dress well when compared to the older men in their family — and how this represents a broader decline in taste. 🧵 Image I should say at the outset that I don't care about the drama surrounding the Royal family. I don't care if you're Team Markle or Team Middleton or Team whatever. I am simply talking about clothes. The following is also not meant to be personal jabs; just an honest review.
May 31 18 tweets 10 min read
I respectfully disagree. To me, this represents a poor financial decision. Let me show you why. 🧵 When we zoom in on the wallet, we see the label "Saint Laurent Paris," a French luxury fashion house that became popular about ten years ago when Kanye started wearing the label. This was also when Hedi Slimane was at the company's creative helm. Image
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May 24 20 tweets 12 min read
When I was on a menswear forum, navy trousers were of great controversy. Discussions about them lasted many years, resulting in long-lasting rivalries. Sometimes people refrained from speaking about them out of fear of dredging up old debates.

Here's a thread on navy pants 🧵 First, I should state at the outset that there's no way to have this conversation without, in some way, speaking crudely about certain classes of people. I make no judgements about their worth or dignity. I am only describing the semiotics of men's dress.
May 20 21 tweets 11 min read
I get this question a lot. I don't have strong views on how transmasc people should dress, but since I often get the question, I've thought about it a bit. Will share some thoughts in this thread. 🧵 My general feeling is that this question often approaches the idea of style from a perspective I don't share. I don't believe in approaching dress first from the perspective of body type. For instance, there are a lot of guides online that break down body types like this. Image
May 20 20 tweets 10 min read
I don't think people such as Hegesth are intentionally choosing to dress like this to signal they're "not like the swamp." I think we're simply in a generational change in terms of taste. Will show some examples. 🧵 A hundred years ago, men's dress was governed by time, place, and occasion (TPO). If you were of a certain social position and had to do a certain thing, you were expected to wear certain outfits. If you didn't know these rules, a tailor would tell you. Image
May 15 20 tweets 10 min read
Anthony Constantino, CEO of Sticker Mule, says that he would use a US manufacturer for his company's t-shirts. However, he feels the US company doesn't meet his quality standards and they "must maintain quality."

So what constitutes a quality t-shirt? Let's find out. 🧵 For reference, I'm comparing Sticker Mule's t-shirts (made in Nicaragua) to Bayside Apparel (fully made in the US from fiber to finish). Sticker Mule charges $19 for their t-shirts. Organizations that print on Bayside blanks sell their merch for $27. Image
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May 10 12 tweets 6 min read
It's very hard to find a suit jacket that can be worn with jeans, assuming you mean the kind of suits that would be worn for business. Let me show you. 🧵 What do we mean by "suit?" The term suit simply means that the jacket and pants were cut from the same cloth. You can have corduroy suits or linen suits. But when most people say suit, they mean the kind of outfits that would be worn for business, funerals, and court. Image
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