I want to address this comment left by someone in response to my Brick Watch Company tweet. It also gets into something I've been wanting to talk about: how to buy a good cashmere sweater.
If you shop for a cashmere sweater today, prices can range anywhere from $50 to $5,000. This can make you think that the whole cashmere market is a scam (and luxury clothing is a scam). Why pay a lot for cashmere if it can be had cheaper elsewhere?
First, let's talk about why cashmere is so expensive. Unlike wool, which comes from sheep, cashmere is taken from cashmere goats, often living in colder regions of Mongolia, China, and parts of Afghanistan.
These goats are very cute. Look:
Whereas a sheep can produce 3kg of wool per year, a cashmere goat may only produce 200g. This is enough for maybe a scarf, but for a good cashmere sweater, you may need the yield of five to ten goats.
Furthermore, whereas sheep are sheared, cashmere goats are brushed to remove the soft, downy undercoat that constitutes cashmere. This brushing happens once a year in the springtime.
So, cashmere is expensive partly because it requires more animals and labor to produce.
In the last 30 years, the proliferation of cheap cashmere knits has made it difficult for consumers to distinguish what makes a quality knit. Uniqlo sells cashmere knits for $99; Everlane for $40. The affordability of cashmere has made demand go up.
This has been made possible partly because of Mongolia's economic liberalization and land reform programs. The country nearly doubled its cashmere output from 1991 to 1994, going from 1,400 to 2,500 tons.
During this period, the number of goats in Mongolia skyrocketed. In 1991, it’s estimated that there were 5.2 million goats in Mongolia; in 2004, it was 25.8 million.
This has had a devastating environmental impact. Goats have to eat grass to grow hair, and overgrazing has transformed once-lush grasslands into arid moonscapes, unleashing some of the worst dust storms in East Asian history, as well as spoiling the region’s water, soil, and air.
For my fellow animal lovers, it has also had a devastating impact on animal welfare. An excerpt from a 2006 article in the Chicago Tribune
Poor animal husbandry, overgrazing, and starving goats—all a result of overproduction—have also led to a worsening of cashmere quality. Remember that sweaters are made from yarns, and yarns are made from fibers. These fibers have become coarser. A 2003 World Bank study stated:
All of this has been a result of trying to feed a market that wants a luxury product for less, and consumers being unable to tell the difference between a $50 cashmere knit vs. a $5,000 knit. Why pay more when it's all a scam, right? As the person in my original tweet suggested
So what goes into a quality cashmere knit?
First, there's the quality of the yarns. Remember earlier, when I mentioned that some yarns have become coarser due to overgrazing? Cashmere yarns come in diff grades. Quality spinners, such as Todd & Duncan, use top-quality fibers
Quality yarns are made by twisting longer fibers together. When you use longer fibers, there are fewer points for potential breakages. When you use shorter fibers, there are more points for potential breakages. This break happens through wear, which results in pilling, like this:
Second, there's the amount of material used. Cheaper producers knit cashmere sweaters with a lot of slack. This saves on the material (remember, cashmere fibers are expensive). But as a result, over time, your sweater will stretch out of shape.
Third, there's the finishing. Once a sweater is knitted, a manufacturer will put it through a process called milling, which is essentially washing. Washing removes any impurities in the yarn, and gives the sweater some extra softness.
Here is where we get to the difference between Scottish vs. Italian cashmere knits.
Scottish producers tend to not mill their knits very much (they call it bare finish). Italian producers, on the other hand, mill their knits more.
The upside to heavier milling is that you get that cloud softness, which impresses consumers in-store. But you also potentially weaken the yarn, which can result in more pilling down the road.
I favor Scottish cashmere knits because I find them to be more durable. Their softness is beaten into them over time with regular wash and wear. It's like the difference between raw and rinsed denim.
If you take care of this stuff, they're true heirloom pieces.
If you're buying a quality cashmere knit, you should expect the full retail price to be at least $400. That's because of the amount of animal hair and labor used, the quality of the yarn, and the quality of the finishing.
When you're shopping, don't be fooled into thinking that a $100 Uniqlo cashmere knit is the same as a more expensive Scottish or Italian cashmere knit. Even if they feel the same in-store, the quality differences will reveal themselves over tie as the sweater stretches and pills
Additionally, cheap cashmere just worsens the current environmental problems.
If you care to know, my favorite cashmere knits are from William Lockie, particularly the four-plys. (I find that sweaters made from one-ply, while easier to layer, stretch out more easily).
/end
Some people have asked what they should do if they can't afford $400 cashmere sweaters. Two suggestions
1. Buy sweaters made from naturally cheaper yarns. Cheap cashmere is a false luxury; the sweaters don't age well, and they're bad for the environment.
But some yarns, such as Shetland, are naturally hardy and cheap. They're rougher than cashmere, but add visual interest to outfits because they're textured. Wear them over a collared shirt. I list some Shetland options here:
2. You can also shop secondhand. Remember how I said that Scottish cashmere knits are heirloom quality? This means that you can find vintage ones for fairly cheap. On eBay, vintage cashmere knits from reputable brands can be had for as little as $40.
On eBay, search for brands such as Barrie, John Liang, Ballantyne, Peter Scott, Alan Paine, Hawico, Pringle, William Lockie, Johnstons of Elgin, Malo, Fedeli, Della Ciana, Cruciani, and Gran Sasso
Also, note all knitwear pills—be realistic—but quality ones pill less.
One last thing, some of these names used to be Scottish mills that have since closed. Their company now just operates as a fashion brand. Pringle used to be a mill and now sources its knits from a variety of places. When shopping on eBay, see if the knit was made in Scotland
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The New York Times, a publication I've worked for and love, recently published a guide on the best men's jeans. Included are $300 APCs and $50 stretch jeans from two different brands. I have a different view on how to find the perfect pair of jeans. So here's a thread. 🧵
I should start by saying that while I use the Wirecutter for all sorts of things, I don't think their format works very well for clothes. That's bc clothes are not like appliances or gadgets; they don't make for easy comparison. Matters of fit, silhouette, and taste are critical.
A friend in the cashmere industry gave me a good analogy. "People who are into coffee have all sorts of ways to describe things," she said. "Coffee can be light or dark roast, washed or naturally processed, and have different notes. I wish ppl had the same language for clothes."
A peak lapel looks totally natural on a double breasted jacket because you get these long, sweeping lines that cross over the body in an armorial way. In fact, if you get a double-breasted, the lapel should only ever be peak or shawl—never notch.
But on a single breasted, the peaks can end up looking short and stubby. They look less like the sweeping wings on a double-breasted and more like the nubby legs on a cooked chicken.
It's true that prior to the industrial revolution, everyone wore "handmade shoes." This is true by definition because shoes were not yet put through an industrial production process. But you mistake quality with "handmade." In fact, there were two types of shoemakers.
In London, the lower working classes would have gone to a cobbler, which is someone who cut up old shoes and "cobbled" something together. In terms of quality, these were quite poor and didn't fit very well because of the scrap materials used and lack of a custom last
I don't know if fragrances can smell gay. But just as certain shapes and colors can be coded in terms of gender, so can certain smells. And some of the best scents are non-binary. Let's explore some together. 🧵
By "gendered," I don't mean these scents are inherently gendered. Anyone can wear anything and our gender codes can change depending on context. For instance, Knize 10 comes from one of the best bespoke tailoring shops in Vienna. It's a very "masculine" leather scent.
We think of it as masculine because that's what men coming out of that shop smelled like! Similarly, Chanel No. 5 is a powdery floral. I think of it as feminine because when I was growing up, that's what sophisticated women of a certain generation wore.
Many people have a very narrow view of fragrances, while not recognizing that scents are used in nearly everything—soap, lotions, shampoos, toothpaste, etc. They assume that fragrances have to smell powerful and heavy. This is not true. 🧵
Take, for instance, ISO E Super, which is synthetic aroma-chemical common in soap and detergents. It's a warm, slightly woody scent. By itself, it's almost undetectable unless you literally press your nose up to the object.
About 20 years ago, Escentric Molecule 01 was super popular in the fragrance community bc it was a rebuke of heavy scents. Many in the community suspect this is basically just ISO E Super, which can be bought for much less.
As with all of my suggestions, my recommendations only apply if we agree on a premise. For tailoring, my premise is that men looked better in tailored clothing sometime between the 1930s and 80s than they do today. For instance, which do you think looks better?
If we agree that the photo on the left looks better, then we can have a discussion on how to recreate that aesthetic. However, if you prefer the outfit on the right, then disregard my suggestions. We simply disagree on aesthetics—and that's OK. This is a low-stakes subject.