The most important skill you didn't learn in school:
Behavioral Psychology.
7 psychological hacks that are so effective customers will line up to pay you:
Behavioral Psychology.
7 psychological hacks that are so effective customers will line up to pay you:
1/ Anchoring Bias
Users rely heavily on the first piece of information they see.
Actionable insight: Start with the highest first in your pricing.
Example: Tinder uses the highest price to influence our buying decision.
Users rely heavily on the first piece of information they see.
Actionable insight: Start with the highest first in your pricing.
Example: Tinder uses the highest price to influence our buying decision.
2/ Hick's Law
More options lead to harder decisions
Find an area where you have a lot of options and then try to reduce them.
Removing your header & footer nav in your checkout flow may lift your conversion rate by 28%.
Example: Instapage just has a primary call to action
More options lead to harder decisions
Find an area where you have a lot of options and then try to reduce them.
Removing your header & footer nav in your checkout flow may lift your conversion rate by 28%.
Example: Instapage just has a primary call to action
3/ Nudge
Subtle hints can affect users' decisions.
Small cues or context changes can encourage users to make a certain decision without forcing them.
Actionable insight: Use harmless nudges to sell more.
Example: Amazon focuses 1/3 of the screen to push for subscriptions.
Subtle hints can affect users' decisions.
Small cues or context changes can encourage users to make a certain decision without forcing them.
Actionable insight: Use harmless nudges to sell more.
Example: Amazon focuses 1/3 of the screen to push for subscriptions.
4/ Social proof with the recency effect
Users adapt their behaviors based on what others do.
Example: Basecamp shares how many folks signed last week.
Users adapt their behaviors based on what others do.
Example: Basecamp shares how many folks signed last week.
5/ Positive Scarcity
People want more of those things they can have less of.
Uber Eats found the right angle: using a real limited resource (timing of deliveries), they are convincing new users to share the same restaurants as past users.
People want more of those things they can have less of.
Uber Eats found the right angle: using a real limited resource (timing of deliveries), they are convincing new users to share the same restaurants as past users.
6/ Reduce Cognitive Load
Cognitive load is concerned with how much the brain can do at any one time.
Actional insight: Reduce friction for prospects.
Synthesis payment checkout flow had too much cognitive load. We moved to Typeform. It increased our conversion from 24% to 40%.
Cognitive load is concerned with how much the brain can do at any one time.
Actional insight: Reduce friction for prospects.
Synthesis payment checkout flow had too much cognitive load. We moved to Typeform. It increased our conversion from 24% to 40%.
7/ Zeigarnik Effect
People remember incomplete tasks better than completed ones.
Duologin shows incomplete tasks to finish.
Actionable Insight: Use checklists, progress bar, and gamification to push to convert more customers.
People remember incomplete tasks better than completed ones.
Duologin shows incomplete tasks to finish.
Actionable Insight: Use checklists, progress bar, and gamification to push to convert more customers.
That's all folks.
If you found this thread helpful, please:
- Retweet the first tweet and help others find this thread
- Follow me at @Aazarshad
I write about growth & marketing. I share my insights every week.
If you found this thread helpful, please:
- Retweet the first tweet and help others find this thread
- Follow me at @Aazarshad
I write about growth & marketing. I share my insights every week.
I also have a newsletter with 3000+ contacts who are leveling up with fresh ideas here: aazarshad.com/newsletter/
If you are a performance marketer, then join 14+ folks who are leveling up by sharing their secrets they can't share publically here:forms.gle/36NovohfkJDN1e…
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