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Nov 30 • 14 tweets • 4 min read
When you know copywriting, you have a license to print money.

But to learn this skill, there are countless resources, and it's easy to feel lost, confused, and overwhelmed.

Here's a curated collection of 11 threads to start with copywriting 👇
1] Gary Halbert's 5-step copywriting course:

2] How to improve your copywriting skills fast:

3] Learn how to create big ideas for your marketing promos:

4] 10 copywriting lessons I wish I knew when I started:

5] 9 copywriting lessons from 9 copywriting legends:

6] Steal a sales page outline that has brought 6-figures multiple times for clients & partners:

7] How to sell like crazy without making outrageous claims:

8] Gary Halbert’s 7-step sequence to write effective copy

9] 3 timeless persuasive devices to convince people with everything you write.

10] Discover the secrets of a sales letter that grossed over $140,000,000 in sales:

11] 8 profitable design secrets to improve your conversions (even if you aren’t a designer)

If this thread was helpful to you, here are the next 2 steps:

1. Follow me (@CopyRodeo) for more sales & writing sauce

2. Retweet this with your favorite insight:
This thread is part of the #HyperThread challenge created by @joserosado

If you want to join the challenge… follow him for more details.

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More from @CopyRodeo

Rodeo | Sales & Writing Profile picture
Nov 29
If you want to persuade people online...

It's not enough to know marketing strategies & tactics.

You need to understand how the mind of your audience works.

Sounds hard?

OK.

These 10 mental shortcuts to persuasion will make your life easier.

Thread
1. Risk compensation

People are more willing to take action in the presence of elements that make them feel safe.

One example of this mental shortcut?

Money-back guarantees.
2. Salience

People will pay attention to those things that stand out.

How to make your message stand out?

Make your copy emotionally appealing.

- Agitate their pains.
- Promise a solution to their problems.
Read 13 tweets
Rodeo | Sales & Writing Profile picture
Nov 28
Gary Halbert was a legendary copywriter.

He was so good just one of his letters grossed over $140,000,000

Most people think he didn’t create a copywriting course.

But they are wrong.

Here is Gary Halbert's 5-step copywriting course.

Thread
In April 1987, Gary Halbert wrote to his newsletter subscribers...

A detailed five-step process you can follow to:

- Learn copywriting from scratch
- Improve your persuasive chops

Let's get started 👇
What do you need to complete this course?

According to Halbert, you need:

- A modicum talent
- Ability to follow directions
- Appetite for VERY HARD work

Note: isn’t that hard, so let’s go.
Read 21 tweets
Rodeo | Sales & Writing Profile picture
Nov 27
Legendary copywriter David Ogilvy said:

“Unless your copy contains a big idea, it will pass like a ship in the night”

But…

What’s a “BIG IDEA”?

And how do you “find” one?

Thread
⚠ Crucial Information ⚠

In this thread, you’ll learn how to generate "big ideas" like the pros.

But besides that…

You'll discover something about big ideas that most ignore.

Let’s get started 👇
So, what’s a big idea?

The definition of “big idea” varies.

For some, a “big idea” is:

A life-altering event that creates a great opportunity that the prospect can benefit from.

For others…
Read 16 tweets
Rodeo | Sales & Writing Profile picture
Nov 26
9 copywriting lessons from 9 copywriting legends
1. Claude Hopkins:

“Don't boast.

Don't try to show off.

Do just what you think a good salesman should do with a half-sold person before him”
2. Eugene M. Schwartz

"The copywriter does not create the desire of millions of women all over America to lose weight…

But he can channel that desire onto a particular product and make its owner a millionaire."
Read 12 tweets
Rodeo | Sales & Writing Profile picture
Nov 13
If you want to write compelling words, then save this thread.

Here are 3 timeless persuasive devices to convince people with everything you write.
Before, something important:

As you may know…

Writers always want to discover the big NEW persuasion technique.

But the thing is…

The most effective persuasion strategies were invented a long time ago.

In fact…
Most of the newer things are… at least inspired… by these three powerful persuasive devices.

A curious fact:
Read 15 tweets
Rodeo | Sales & Writing Profile picture
Nov 12
To be a great solopreneur the most critical skill is:

Focus.

Staying focused for long periods could be hard.

But these 9 resources will give you legendary levels of focus 👇
1/ Forest

If your phone is one of your biggest sources of distraction...

(It is).

Then you need to install Forest.

It helps you stay away from your phone screen in a fun way.

Best part?

It works.

@forestapp_cc
@forestapp_cc 2/ Cold Turkey

This little tool helps you to block all these distracting websites.

It’s easy to use and gives you lots of options to keep you focused while working online.

@getcoldturkey
Read 12 tweets

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