Mark Nunnikhoven Profile picture
Dec 1, 2022 135 tweets 96 min read Read on X
what will the theme of @Werner’s #reinvent keynote be this year? who’s the musical act for @AWSEvents re:Play tonight? what will be your favourite t-shirt of his?

let’s find out now…

/🧵 Image
dark & stormy, Matrix-style intro video...

#reinvent ImageImage
“The world is asynchronous”, @Werner

#reinvent Image
“Would you like to see a more world ordered? Synchronous?”

@Werner, “Nope”

🤣🤣🤣

#reinvent Image
the theme of this video is synchronous processing

old school serial work

#reinvent ImageImageImage
“This place is crazy”, @Werner

“No. This place is sycnrhonous"

“No, this place sucks”, @Werner

#reinvent ImageImage
love that intro video!

#reinvent
@Werner up now, rocking the Matrix look to connect w/the video…then to just the straight up @awscloud Lambda t-shirt

#reinvent ImageImage
continuing to hit on the synchronous/asynchronous differences

* I am not going to keep typing out the full word 🤣

#reinvent Image
original @awscloud S3 design principles included “asychrony”

#reinvent Image
big differences between these four…

- classic synchrony
- parallel synchrony
- asynchrony
- asynchrony + parallel

#reinvent ImageImageImageImage
original @awscloud S3 design principles called out “controlled concurrency” and “controlled parallelism” as well!

#reinvent Image
cool real world examples: bird flock/swaming

- looks like central control, isn’t
- simple rules for each bird creates this effect

#reinvent ImageImage
some of this is covered in “Swarm Intelligence” by Eberhart, Shi, and Kennedy, amazon.com/Swarm-Intellig…

#reinvent
👆 that reference is from me, not Werner 😉

#reinvent
“The world is asynchronous”, @Werner

#reinvent Image
Synchronous is…
- a simplification
- a conviencance
- an illusion

#reinvent ImageImageImage
“Systems are asynchronous”, @Werner

#reinvent ImageImage
@Werner currently walking through some early examples of systems that were built around async principles

#reinvent
“Synchrony leads to tightly coupled systems” …and we all know (or should know) how @Werner feels about that type of system design!

#reinvent Image
“Asynchrony leads to loosely coupled systems”, @Werner

#reinvent Image
benefits of async / loose coupling:

- fewer dependencies
- failure isolation
- evolvable architecture

#reinvent Image
@awscloud S3 at launch was 8 micro services, it’s grown to 235+ now

the loosely coupled design allowed for this type of evolution over time

#reinvent Image
again, this was on the 2006 original design principles for @awscloud S3

#reinvent Image
at @amazon, they went through the same evolution that lots of customers are going through now

moving away from a monolith to an eventual loosely coupled architecture that can continue to evolve

#reinvent Image
@amazon Distribute Computing Manifesto is up at allthingsdistributed.com/2022/11/amazon…

it’s a fantastic read

#reinvent Image
ooohhh, I ❤️ when @Werner talks patterns! I always learn a ton

these all help solve your challenges with a loosely coupled approach

#reinvent ImageImage
two key @awscloud services to help here

#reinvent Image
always excellent advice: “Listen, learn, improve”, @Werner

#reinvent Image
NEW:

AWS Step Functions Distributed Map
- orchestrate large-scale parallel workloads in #serverless applications
- available today

#reinvent ImageImage
“Event-driven architectures lead to loosely coupled systems”, @Werner

#reinvent ImageImage
more details on some event-driven patterns...

(btw, all supported by @awscloud EventBridge)

#reinvent Image
an example used often by @martinfowler, martinfowler.com

#reinvent ImageImage
another event-driven architecture example from @Werner. more details at aws.amazon.com/blogs/apn/inte…

#reinvent Image
👆 that’s the blog @Werner mentioned

#reinvent
❤️ the “oh, want to add to this? ok” evolution examples

#reinvent Image
“All complex systems that work evolved from simple systems that worked”, Gall’s law quoted by @Werner

#reinvent Image
“work” is the key part of that law. make it simple. make it work. evolve from there

#reinvent
damn

#reinvent Image
fun projects are a great way to learn

more details on #serverless-presso at serverlessland.com/reinvent2021/s…

the workshop: workshop.serverlesscoffee.com

#reinvent ImageImage
building to something...

#reinvent Image
NEW:

@awscloud Application Composer
- visually design and build #serverless applications quickly
- in preview today

#reinvent ImageImage
call back: blog post for @awscloud Step Function Distributed Map is up at aws.amazon.com/blogs/aws/step…

#reinvent
@Werner stressing just how much easier @awscloud Application Composer for anyone to start building #serverless apps

#reinvent Image
would have loved to be a fly on the wall in the marketing meeting where @awscloud EventBridge got linked to the concept of being a spider in the web 🤣

💯 true though!

#reinvent ImageImage
@Werner talking now about the power of composing solutions using smaller pieces. shouting the UNIX philosophy around modular software

|

#reinvent ImageImageImage
stdin / stdout / stderr has held up for 40+ years

#reinvent
great question

#reinvent Image
NEW:

Amazon EventBridge Pipes
- connected event producers and consumers in seconds
- available today!

“Easily stitch services together”, @Werner

#reinvent ImageImage
I am so f—king excited for this 👆 service, I can’t even begin to explain it

#reinvent
this starts...

#reinvent
@Werner trying to explain a ticketing app example…get’s distracted by football ⚽

#reinvent Image
first customer speaker up now. it’s Angela Timofte from @Trustpilot

#reinvent ImageImage
call back: the details of of @awscloud EventBridge Pipes is up at aws.amazon.com/blogs/aws/new-…

#reinvent
back on stage, Angela explains how trust is at core of what @Trustpilot is building

#reinvent ImageImageImage
must not get distracted by @awscloud EventBridge Pipes…there is more goodness to follow in this @Werner keynote

#reinvent
Angela walking through the @Trustpilot journey. started w/a monolith…until that was breaking things

#reinvent ImageImage
Christmas party outage. among the top five worst times for outages 😉

#reinvent Image
over time Angela & the @Trustpilot team moved to an event-driven architecture

tons of benefits, has enabled the business to scale. hopefully reduced those Christmas party outages too

#reinvent ImageImage
side note: I like the design of these slides. nice and bold. the cards are clear for the event-driven architecture

#reinvent
event-driven has made it way easier for Angela & @Trustpilot team to deal w/spikes in traffic. things scale was easier and have lower ops burden

#reinvent ImageImageImage
see what I mean about the slide design?

#reinvent Image
some key benefits to moving to an event-driven architecture:

- scale, adapt, react
- protect platform integrity
- teams working in parallel

#reinvent Image
nice customer segment from Angela @Trustpilot. hit the right level of technical depth. cool slides. practical example

#reinvent Image
Angela’s Hero page: aws.amazon.com/developer/comm…

…and Twitter handle that I didn’t find in time: @AngelaTimofte

#reinvent
profiles and some publications from the @awscloud Heroes at aws.amazon.com/developer/comm…

#reinvent Image
“Event-driven architecture enable global scale”, @Werner

#reinvent Image
Werner diving into @awscloud DynamoDB as an example

#reinvent Image
speaking of @awscloud Heroes, @alexbdebrie is THE expert for DynamoDB. check out his canonical reference dynamodbbook.com

this book has saved me and a ton of teams I know mountains of time, and headaches, and stress, and frustration

#reinvent
back on stage, @Werner is talking about the challenges of active-active and various failure scenarios

more on DynamoDB streams at docs.aws.amazon.com/amazondynamodb…

#reinvent ImageImageImageImage
call back: @awscloud EventBridge Pipes blog post is up at aws.amazon.com/about-aws/what…

#reinvent
event-driven architecture patterns:

- change data capture
- asynchronous coupling
- self-healing replicators

#reinvent Image
the @awscloud Builders Library is up at aws.amazon.com/builders-libra…

#reinvent
specific paper called out, “Using dependency isolation to contain concurrency overload”, by @dyanacek

aws.amazon.com/builders-libra…

#reinvent
specific paper called out, “My CI/CD pipeline is my release captain”, by @clare_liguori

aws.amazon.com/builders-libra…

#reinvent
NEW:

Amazon CodeCatalyst
- unified software development service that makes it faster to build and deliver on @awscloud
- in preview today

#reinvent ImageImageImage
I’m intrigued. @awscloud CodeCatalyst looks like it’s automating a massive amount of the heavily lifting that builders are struggling with

as always, will need to see the edges & opinions of the service…

#reinvent ImageImage
very promising. @awscloud extends to other existing tools…like @github

#reinvent Image
back to the main theme, now talking about the speed that event-driven architectures unlock for builders

#reinvent Image
…shows the architecture for @cinchuk

#reinvent ImageImage
...

#reinvent Image
call back: details for @awscloud CodeCatalyst are up at aws.amazon.com/blogs/aws/anno…

#reinvent
@Werner currently talking about using 3d tech to get properly fitting shoes. not sure who was first with this, but I know you’ve been able to get hockey skates customized this was for a few years

🇨🇦

#reinvent Image
👆

< he says ironically, as a non-hockey playing, barely skating Canadian >

🤣🤣🤣

#reinvent
the aim of this segment, seems to be to tie the use of AR/VR to help bridge the gap between current experiences in interaction and what would be way more effective

#reinvent ImageImage
@Werner explaining the requirements to build a 3d asset from 2d images a/k/a photogrammetry

#reinvent ImageImage
related note: cool paper from @AmazonScience, “LipNeRF: What is the right feature space to lip-sync a NeRF” at amazon.science/publications/l…

#reinvent Image
...

#reinvent Image
good point from @Werner about the 3d placement for some shopping apps. you don’t just need the model of the object, but you need to map the space too

#reinvent ImageImage
details on o3DE at o3de.org

#reinvent Image
@Matterport is doing some interesting stuff on @awscloud

details at matterport.com/partners/amazo…

case study at aws.amazon.com/solutions/case…

#reinvent ImageImage
@Werner talking about spatial intelligence, uses the “pack the boot for the vehicle” example. we’ve all felt that pain at the start of a roadtrip…

#reinvent ImageImageImage
talking now about the complexities of spatial intelligence. autonomous driving is the current use case

#reinvent ImageImageImageImage
“Visualize everything”, @Werner

<< rightfully calls out that visualization isn’t for the systems, it’s for us, the ppl

#reinvent Image
next customer speaker up. it’s Nathan Thomas from @EpicGames

#reinvent ImageImageImage
nice callback to the intro video with the Matrix Awakensexperience on the Unreal 5 engine

watch more of that at

#reinvent ImageImage
all of that 👆 👆 is running on @awscloud

#reinvent Image
more on @Twinmotion from @EpicGames at twinmotion.com/en-US

…all running on @awscloud services

#reinvent ImageImage
it’s been a while since we’ve seen a customer example that leverages @awscloud EC2 so much

don’t get me wrong, tons of customers are using EC2 constantly, it’s just not usually the “interesting” story that gets top billing like this

#reinvent
btw, @EpicGames announced that RealityScan is available on iOS now

#reinvent Image
lots of cool tooling from @EpicGames & @UnrealEngine around building & integrating 3d works. tons to dive into and explore

#reinvent ImageImageImageImage
more on @awscloud Ambit Scenario Designer at aws.amazon.com/blogs/industri…

#reinvent Image
callback: blog post for @EpicGames RealityScan and more at aws.amazon.com/blogs/industri…

#reinvent
@Werner calls out one of the critical patterns for @awscloud:

Experiment, measure, learn

#reinvent Image
it’s harder to experiment in some scenarios. in those cases, you need to simulate

#reinvent Image
@Werner going way back on this one...

#reinvent ImageImageImage
getting closer to now in the timeline…

#reinvent Image
…and today simulation is run in a ton of different places

#reinvent Image
reasons for simulation:

- physical limitations
- hazardous scenarios
- manipulation of time

#reinvent Image
👆 some reasons for simulation. these are the ones @Werner is focusing on today

#reinvent
moving to spatial simulation now...

#reinvent Image
the episode of “Now Go Build” that @Werner is referencing is up at

#reinvent
for the simulation example, it’s to answer the question, “What is we plant here?”

the simulation allows for rapid experimentation, results are then used to optimize real-world efforts

#reinvent ImageImageImage
simulations also allow for solution prototyping. example here is if a fence is put in place to restrict animal movement to protect tree growth

cool stuff!

#reinvent ImageImageImage
“Simulation plays a crucial role in innovation”, @Werner

#reinvent ImageImage
callback: @jbesw’s post on @awscloud Application Composer is up now at aws.amazon.com/blogs/compute/…

#reinvent
...

#reinvent Image


#reinvent Image
@Werner talking now about the limits of simulation 👆

#reinvent
a little thought experiment now…let’s look ahead 20 years

#reinvent Image
if quantum computing pans out, that could increase the usefulness of simulation significantly

#reinvent Image
current state has a long way to go. these orgs are working on problems in the space 👇

#reinvent Image
some quick math for the challenge of simulation in some spaces

#reinvent ImageImage
@Werner politely declines to pronounce this on stage 🤣

#reinvent Image
quantum computing could enable simulation at scale. current computing can’t handle the sheer number 👆 of object required to be tracked & computed

#reinvent Image
interview with Dr. John Preskill that @Werner is talking about is up at

#reinvent Image
Martin Garrix is the headliner for @awscloud re:Play tonight!

#reinvent Image


#reinvent ImageImage
@Werner ends with a call to build bigger, better, bolder systems much faster!

now go build.

#reinvent

/🧵 Image

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More from @marknca

Dec 2, 2022
if you're still on site for @awscloud #reinvent this morning, remember it's a great time to catch a few super popular sessions on repeat

sessions run until ~12:30pm pacific!
@awscloud there's overflow for the fully booked, "Introducing Amazon VPC Lattice: Simplifying application networking" (NET215) at the Content Hub in the Venetian at 11:30am pacific

#reinvent
ditto for "Introducing Amazon CodeCatalyst" (DOP206) which starts in 30m...this time the overflow is in the Content Hub at Caesars Forum

#reinvent
Read 4 tweets
Dec 1, 2022
the @awscloud #security leadership session featuring @mosescj58 is starting now…

What we can learn from customers: Accelerating innovation at AWS Security

#reinvent Image
@mosescj58 up now, rocking some killer kicks 👟

#reinvent ImageImage
@mosescj58 celebrating 15 years with @awscloud 🥳🥳🥳

congrats CJ!

#reinvent Image
Read 57 tweets
Nov 29, 2022
here we go! @aselipsky up for today’s @awscloud #reinvent keynote…

/🧵 Image
@aselipsky takes the stage to Sweet Child of Mine 🎸🎵

#reinvent Image
50K in person, ~300K remote attendees

#reinvent Image
Read 77 tweets
Nov 29, 2022
here we go! Monday Night Live with Peter DeSantis is about to kick off at @awscloud #reinvent 2022!

a 🧵👇 (/cc @AWSEvents)
@awscloud @AWSEvents I love how much fun Peter has with this keynote!

#reinvent
Peter reminds everyone that this keynote is all about "how" @awscloud does things. lots of behind the scenes info in this one..

#reinvent
Read 74 tweets
Nov 28, 2022
a few notable, new @awscloud announcements so far today from #reinvent

👇

/cc @AWSEvents

/1
Amazon S3 multi-region access points get new functionality that allows you to shift data access requests to different regions as things hit the fan

#reinvent

aws.amazon.com/blogs/aws/new-…

/2 #reinvent
GAME CHANGER*: @awscloud Config _finally_ allows for proactive rules that can be run BEFORE spinning something up to catch issues

* changes the game in that we can all remove a bunch of Lambda/EventBridge stuff now

aws.amazon.com/blogs/aws/new-…

/3 #reinvent
Read 10 tweets
Nov 27, 2022
attending @awscloud #reinvent this week? already in Las Vegas?

1. pick up snacks for the week
2. pick up your badge & swag at registration (open until 8pm)
3. go for a bit of walk to familiarize yourself with the campus
4. follow @AWSEvents & download the app

/1
I'm attending remotely this year (😔), but still published my ultimate guide over on the @acloudguru blog. check it out at:

acloudguru.com/blog/business/…

/2 #reinvent
things really start to get rolling tomorrow (Monday). for remote attendees, the keynotes and leadership sessions will be streamed

you can sign up now: reinvent.awsevents.com/register/virtu…

...and add those to your calendar

/3 #reinvent
Read 4 tweets

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