Spotlight Abby Profile picture
Dec 6, 2022 7 tweets 4 min read Read on X
1. Peter Obi engaged North East Stakeholders yesterday and as a true business leader, he came with facts and figures. He didn't just talk, he SHOWED THEM THE MONEY. It was an intense, soulful and thought-provoking session.

RT to #Arewatwitter #Arewa #ChathamHouse #arewa4peterobi
I will return Nigeria to fiscal viability. I will stop corruption and I will end criminal fuel subsidy.

- Peter Obi to North East Stakeholders
If you see any land I assigned to myself or directly or indirectly to my family, as governor of Anambra State, I will stop campaigning. Even my Speaker wanted the State to build me houses in Abuja, Anambra etc and I rejected them.
- Peter Obi to North East Stakeholders.
Peter Obi demonstrated to the North that their land can be Nigeria's next oil.
PeterObi wants to give Nigerian kids a future! It's so easy to see! Not all these relics who wonder why you need data & statistics!🙄

See: Vietnam is 60% of our population, lives on ⅓ of Nig's land mass, yet, our last year's export is <10% of theirs! It's unacceptable! #VoteLP
Vote me because I'm the most qualified & competent. I am a successful business man, I've run successful cooperations and among the 4 leading candidates, I am the youngest. It's a job that requires physical & mental energy. Don't vote for me because I'm from the South East. -PO 🔥
Next year's election would be based on characters we can trust, that's why I told you who I am and what I've done. I want to be the man that starts building the new Nigeria and we're not promising what we cannot do. - powerful closing from Peter Obi.

THE END.

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More from @Spotlight_Abby

Aug 18, 2023
With all due respect, @innosonvehicles needs to rethink its branding strategies and tactically expand beyond government patronage and Big Brother Naija adverts.

Working with REGULAR folks in banks, universities, markets, social media etc., will earn them more brand equity & increase their presence, than working with celebrities who practically behave as if the Innoson brand is beneath their class.

Why do I say this? Please walk with me. #AllEyesOnTheJudiciary #BBNaijaAllStars #BBNaija
It's no longer news that
@innosonvehicles enjoys a large amount of goodwill from Nigerians, mostly the patriotic ones who aspire to see Nigerian brands excel and gain global acclaim.

However, there seems to be a mismatch between Innoson's branding strategies and its target market. Why do many people admire the brand but haven't quite translated that admiration into making buying decisions in their favour?

Here's why.

Innoson vehicles are seen as a brand to be patronised because it is the right or patriotic thing to do, not really because one wants to derive some tangible utilities from it.

This is why people would go to war against Alex Otti for buying Toyota vehicles instead of buying IVM vehicles, but would not think twice about buying a Toyota for themselves, or criticise their friends for buying a Honda or a Mercedes-Benz.
#AllEyesOnTheJudiciary
#BBNaijaAllStars #BBNaija
This is a great mismatch because indeed, the IVM brand has a lot to offer. By now, the IVM should have transcended this gap. It should be perceived for what it is: a DURABLE, RELIABLE, AFFORDABLE TECHY AND COMFORT-GIVING BRAND.

Now, why is advertising on Big Brother more of an impediment than an aider?

When it comes to cars, Big Brother housemates see themselves as celebrities (rightly so) and for that, their biggest aspirations are to drive the latest exotics cars. Many of them have actually made unguarded statements on air.

Those of them who have won Innoson Vehicles in the past hardly showcase themselves in their IVM cars no matter how luxurious the ones they are given are. Essentially, there is an unmistakable air of condescension. I'm sorry, but this is the truth.

Thus, you cannot compare the excitement the Revolutionary Youth (@torty_mercy) displayed when she videoed some Innoson cars some weeks ago, to how these celebrities treat IVM. I'm sure that Mercy generated more brand presence and more opportunities for monetary conversion with that one post than many BBN celebrities could have done with their plastic smiles.

Hence, my point is that seeing regular folks like your neighbours, colleagues, church members, or that young banker, estate agent or your favourite social media influencer etc. driving an IVM, is more likely to convince you to buy one for yourself, than overrated TV commercials.

#AllEyesOnTheJudiciary
#BBNaijaAllStars #BBNaija
Read 6 tweets
Aug 8, 2023
(FOR OBIDIENTS ONLY) 🔥🔥🔥
Word on the street is that having a STRIPES account is mandatory to be eligible for Elon's ad revenue sharing or monetisation. This is NOT true. But because of this, many users in Nigeria could not partake in Elon Money today. PAIN 😑

While… https://t.co/vaHuxNvo3stwitter.com/i/web/status/1…


Image
Image
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I realised many people were actually hoarding this information. Lol. Anyway, if you're not verified yet, bookmark this tweet and come back to it after you're verified — if you want to be verified.

Let's earn together, hopefully.

Follow, Retweet etc... if you can. Thanks.
This way, STRIPES still receives your payment and pays your bank which remits into your account in Naira.

Goodluck!
Read 4 tweets
Jul 16, 2023
The EU Observer Mission didn't condemn the conducts of INEC, APC et al during the 2023 elections because they were scandalised by the impunities & rigging.

The EU Report was 💯 factual & unequivocal cos they saw that Nigerians are ready to take back their country.

Walk with me.
Usually, international election observation missions monitor elections to deter foul play, provide guidance and generally ensure free and fair polls.

But in practice, these observers are not generally known for toughness or frank criticism as most times, their reports are vague.
Apart from our past Nigerian elections where the electoral observers helplessly gave tacit nods of approval to obviously marred elections, there are similar examples in Kenya, Rwanda, and most notably, Ugandan in 2016, where the EU asked readers to "draw their own conclusions."😱
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Read 12 tweets
Jul 11, 2023
APPEAL TO THE EU TO PROTECT NIGERIAN JUDGES

I strongly believe the EU Observation Mission has not ended their "observations." They're also following the PEPT closely. Hence this appeal to them & the International Community to do more, just as they advocated & gave the Kenyan...
Judiciary courage to annul Kenya's presidential elections in 2017, as a result of electoral infractions.

Nigerians are only asking the Judiciary to dispense JUSTICE according to the LAW, not TECHNICALITIES.
We are up against extreme desperation within a compromised society.

No one's naive to think that clandestine efforts & strong pressures aren't being exerted to thwart the PEPT cases.

Many things can motivate a man to either do good or bad. Fear of repercussions is one of such.
Read 4 tweets
May 6, 2023
Gov Badaru of Jigawa first made sure to throw his credentials at Wike: "I've supervised and 'helped' elections all over Nigeria."

This was after establishing that all they needed from Rivers was 25%.

He reminded him that in "election management," calculations are important. Image
The wiser "election managers" use more brain & less brawn. Does anyone think it was a coincidence that some people "lost" in their homes states, esp by the margins they did? 🤣

But in any case, he reminded everyone that Wike Overdo was reckless & took big "risks" that he Image
feared could get him "injured."

Well, Brother Wike, "risks" leave footprints and they surely have "implications".

And when the cartel records one's implications, one is toast. One is soft meat. One's leverage is gone.

One's face says it all.

Band, play him IMPLICATIONS.🎷🎵🎸 Image
Read 5 tweets
May 2, 2023
Bloomberg releases damning report on a web of corruption, property heists, litigation, & fin misappropriations involving high-profile Nig govt personalities with BAT at d center.

Nigerian President-Elect Tinubu’s Family Bought Fraud-Linked London Mansion bloomberg.com/news/articles/…
One remarkable part for me was that the firm that bought the property, Aranda was owned for 24 years by fmr Osun Governor, Oyetola, & one Head of Nig Property Group, Eludoyin until 2011 when Tinubu's son, Seyi took over.

Do you see how deep & old the roots of this corruption is?
This also means that this company was incorporated around the time Seyi was born since he is now 37 years old

Company was incorporated in 1986

24 years later in 2010, the directors relinquish ownership & control to "Seyi" who took over in 2011

2017, he buys back the property.
Read 4 tweets

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