Pat writes very high-level topics like keeping their energy level as an engineering leader, being introverted, and having fewer meetings. Already one of my favorites.
• It sells drinkware—multi-functional can coolers, mugs, feature-packed coolers, and other hydration solutions to keep your wine/beer cold for a longer time.
• It has ~150K 5-star reviews.
So, how did Jacob grow the company? Read on.
1/ The Beginning
At a party, Jacob was drinking beer, forgot about it for 15 mins, & came back to an undrinkable warm beer.
This led to his search for cans to keep the beer cold. None existed.
• First professional blogger in India
• Builds add-ons for Docs, Sheets, Slides, etc
• Only full-time employee
• Little competition as super-niche
• Customers include LinkedIn, Disney, and the US Embassy.
2/ In 2004, Amit quit his tech job and started blogging to promote his skills.
He wrote (and still does) about tech stories and how-to guides.
Here are the two things he did to attract the initial audience: