• Saturated market. 100’s are trying to solve this
• CAC is too high
Rest of the competition raised massive funding. It's hard to compete in traditional channels.
But there's no competition in your own media.
Jul 14 • 14 tweets • 3 min read
Early on, I had to do all our copy. But it sucked so bad.
Good thing I made friends with people who taught me how to write. And writing helped me to build a company to this scale.
Here is everything I've learned from them in 12 tweets:
First, let's talk fundamentals:
Users in different stages of awareness will respond to a different language.
• Most aware readers understand your solution and are ready to purchase
Feb 14 • 7 tweets • 2 min read
There is very little you can do as a CEO when your country 🇺🇦 is on the edge of a full-scale war.
But at such times everyone has to play their role at best. We have 40 employees and 100s of Ukrainian developers in our network.
Right now it is my job to make their lives easier.
The war between Ukraine and Russia started 8 years ago, and we kinda got used to the stress and uncertainty.
Lately, events have been escalating, and western media have been spreading even more panic. Today we sat down with our team to talk about our plans.
Nov 16, 2021 • 11 tweets • 2 min read
Feedback is the most critical responsibility of every founder or manager.
Here’s a simple framework for providing high-impact feedback:
The model consists of these 4 steps: 1. Question 2. Behavior 3. Сonsequence 4. either “thank you” or ask if they could do that differently
- Hey, Jane. can I give you feedback?
- When you come on time, it saves us time. Thank you.
Aug 12, 2021 • 6 tweets • 2 min read
It sucked so much when great candidates took other offers.
I figured out how to make them fall for us too.
4 interview tweaks that worked 🧵
I research everything about the candidate before the meeting. I look at their social media, articles, interviews, projects, things they've learned, and make talking points.
They see that I respect them, and this stands out from most of their interviews.
Aug 10, 2021 • 15 tweets • 3 min read
Founders are insanely afraid of doing sales. But there is no way out of it.
Here is how to win the first 100 sales 🧵
1/ Pros doing it yourself.
• you don't have the $150k/year+ to hire someone
• you'll learn much more about customers and will be able to make your product better
• customers have more trust for founders than salespeople, and the conversion will be much higher
Aug 10, 2021 • 4 tweets • 1 min read
My path as a founder:
a. didn't do any marketing - no growth
b. hired an agency - no growth
c. became a marketer - 4x growth in 1 year
Skip a and b.
Step c. helped me make sales, and I had enough money to hire a content writer, then a marketing project manager.
She became head of content, then CMO, and now has her own team.
Now, when we know more about what works, we successfully hire agencies.
Aug 9, 2021 • 10 tweets • 3 min read
A lot of founders suffer from a lack of focus.
I did too, and it hurt my business.
Here is how I came very close to resolving it:
The worst part, that you try hard to be laser-focused but somehow find yourself:
• starting too many things
• targeting too wide an audience
• adding too many features/products
• marketing in too many mediums
Here is what I do:
Aug 4, 2021 • 9 tweets • 2 min read
Startup f*ckups are great to learn from.
Few biggest examples:
1/ Beepi - used car marketplace
Raised $149m within 2y after founding. They were growing fast, but in 2015 were burning $7m/mo with just 300 employees.
The founders were micro-managing and hard to predict.
Jul 27, 2021 • 18 tweets • 9 min read
Most of the startup advice is horse shit. Especially when you google it.
Let's build a thread with the best startup threads and articles.
Your startup is like a cult. You have to convert your team, investors, customers, and friends to be your evangelists.