Aleksandr Volodarsky 🇺🇦 Profile picture
Tweets on growing https://t.co/XUTTuzWhqu to $100m / year (a marketplace of vetted engineers)
Falak Sher 🎯 12 in 12 Profile picture 1 added to My Authors
Aug 5 9 tweets 4 min read
Early-stage companies shouldn’t need to spend big $$ on lawyers for basic documents.

Here are the templates every startup can use: 1/I used and will always use Stripe Atlas for company creation. For $500, they do everything, and it’s magic.

If you prefer to do it yourself, you’ll need corporate formation docs and the founder's stock purchase agreements.

tinyurl.com/3tren2xx
tinyurl.com/2etv4xwb
Aug 3 8 tweets 2 min read
When you interview a great candidate, they are also interviewing you.

Here’s how to win them over every time: 1/ Prepare

I research everything about the candidate before the meeting. I look at their social media, articles, interviews, projects, things they've learned and make talking points.

You show that I respect them and stand out from the rest of their interviews.
Jul 29 13 tweets 8 min read
We are building a media arm to lower CAC and create a strong brand in the tech community.

Here’s why we are doing it (and why you should too): WHY

lemon.io is a marketplace of vetted engineers.

• Saturated market. 100’s are trying to solve this
• CAC is too high

Rest of the competition raised massive funding. It's hard to compete in traditional channels.

But there's no competition in your own media.
Jul 14 14 tweets 3 min read
Early on, I had to do all our copy. But it sucked so bad.

Good thing I made friends with people who taught me how to write. And writing helped me to build a company to this scale.

Here is everything I've learned from them in 12 tweets: First, let's talk fundamentals:

Users in different stages of awareness will respond to a different language.

• Most aware readers understand your solution and are ready to purchase
Feb 14 7 tweets 2 min read
There is very little you can do as a CEO when your country 🇺🇦 is on the edge of a full-scale war.

But at such times everyone has to play their role at best. We have 40 employees and 100s of Ukrainian developers in our network.

Right now it is my job to make their lives easier. The war between Ukraine and Russia started 8 years ago, and we kinda got used to the stress and uncertainty.

Lately, events have been escalating, and western media have been spreading even more panic. Today we sat down with our team to talk about our plans.

Sharing bellow:
Nov 16, 2021 11 tweets 2 min read
Feedback is the most critical responsibility of every founder or manager.

Here’s a simple framework for providing high-impact feedback: The model consists of these 4 steps:
1. Question
2. Behavior
3. Сonsequence
4. either “thank you” or ask if they could do that differently

Example:
- Hey, Jane. can I give you feedback?
- Sure
- When you come on time, it saves us time. Thank you.
Aug 12, 2021 6 tweets 2 min read
It sucked so much when great candidates took other offers.

I figured out how to make them fall for us too.

4 interview tweaks that worked 🧵 1/ Preparing

I research everything about the candidate before the meeting. I look at their social media, articles, interviews, projects, things they've learned, and make talking points.

They see that I respect them, and this stands out from most of their interviews.
Aug 10, 2021 15 tweets 3 min read
Founders are insanely afraid of doing sales. But there is no way out of it.

Here is how to win the first 100 sales 🧵 1/ Pros doing it yourself.

• you don't have the $150k/year+ to hire someone
• you'll learn much more about customers and will be able to make your product better
• customers have more trust for founders than salespeople, and the conversion will be much higher
Aug 10, 2021 4 tweets 1 min read
My path as a founder:

a. didn't do any marketing - no growth
b. hired an agency - no growth
c. became a marketer - 4x growth in 1 year

Skip a and b. Step c. helped me make sales, and I had enough money to hire a content writer, then a marketing project manager.

She became head of content, then CMO, and now has her own team.

Now, when we know more about what works, we successfully hire agencies.
Aug 9, 2021 10 tweets 3 min read
A lot of founders suffer from a lack of focus.

I did too, and it hurt my business.

Here is how I came very close to resolving it: The worst part, that you try hard to be laser-focused but somehow find yourself:

• starting too many things
• targeting too wide an audience
• adding too many features/products
• marketing in too many mediums

Recognize yourself?

Here is what I do:
Aug 4, 2021 9 tweets 2 min read
Startup f*ckups are great to learn from.

Few biggest examples: 1/ Beepi - used car marketplace

Raised $149m within 2y after founding. They were growing fast, but in 2015 were burning $7m/mo with just 300 employees.

The founders were micro-managing and hard to predict. Image
Jul 27, 2021 18 tweets 9 min read
Most of the startup advice is horse shit. Especially when you google it.

Let's build a thread with the best startup threads and articles.

I'll start: 1/ Fundamentals

Your startup is like a cult. You have to convert your team, investors, customers, and friends to be your evangelists.

@DavidSacks article on how to form a movement
sacks.substack.com/p/your-startup…
Jul 27, 2021 11 tweets 2 min read
Building the right team is 90% of startup success.

If you make mistakes at the beginning, there is no way back and time will only make it worse.

Here is how not to screw it up: 1/

You can't dig into people during 20 hours you spend with them.

You can miss a bunch of signals, a lot of them learn to "properly" answer questions and may even lie

The best strategy is to hire people
• that you know well
• for part-time/consult roles first
May 14, 2021 6 tweets 2 min read
I went from 300 to 5k followers in just 2 months.

Here are types of tweets that went a bit viral

+ how I get ideas

👇👇👇 Drama

This tweet got almost 500k views
Mar 25, 2021 14 tweets 3 min read
In early days I did all our copy.

It sucked so bad. Good thing, I made friends with people who taught me how to write.

Copywriting is the #1 skill for entrepreneurs. You write emails, articles, landing pages every day, and it helps you grow.

This will 10x your copy 👇 First, let's talk fundamentals:

Users on different stages of awareness will respond to a different language.

• Most aware readers understand your solution and are ready to purchase
Mar 22, 2021 7 tweets 3 min read
Let's talk GREAT brands.

They stand for what they believe in, even though it can play against them.

Look at what Nike did supporting Kaepernick potentially losing in sales and brand loyalty.

🧵 In the 5th year of his professional career, Kaepernick began kneeling on the sideline at games during the national anthem to protest social injustice and police brutality.

First, he didn't get any attention. Then more player picked it up, and THAT guy said:
Mar 6, 2021 15 tweets 3 min read
I hired 32 people and fired 10 of them.

We are growing like crazy, but I made every mistake in the book.

*Non-obvious* lessons from early hires👇 1. Noone gives a shit about you until everyone worships you.

This goes for investors, users, and especially job seekers.

The competition for good talent is even more brutal than for market share, and until you are unknown...

YOU LOSE!
Feb 24, 2021 20 tweets 5 min read
14 things I will do differently in my next startup.

We are in a great place now. Awesome team, all the numbers are going UP!

But during 5 years I've made a bunch of mistakes that delayed our growth.

Go ahead, learn from them 👇👇👇 1. Hunger

We started sales early, got initial traction that allowed me to hire a team. But then I got comfortable, distracted by unimportant things. We stagnated for over a year.

You should always be hungry for growth!
Feb 9, 2021 6 tweets 2 min read
In this thread, I will track our monthly progress👇

2021 goal is $10m GMV and $2.5m revenue

Q1 – $1m
Q2 – $1.7m
Q3 – $2.8m
Q4 – $4.5m

Let's see how it works out January - so far so good

GMV – $338k
Revenue – $83k
Net profit – $21k

Throwing all this profit on:

• Hiring: sales, freelance acquisition, and marketing.
• Scaling supply. Buying more ads and opening to engineers in new countries.