Peter Yang Profile picture
Dec 12, 2022 10 tweets 4 min read Read on X
How to make great decisions async and save yourself and your team from drowning in a calendar like this: Image
1/ Loop in the right people

Every decision should ideally have one decision maker and fewer than five stakeholders to provide input.

Avoid too many cooks in the kitchen. Image
2/ Give context

Write a decision doc with:

1. List of people involved
2. Context
3. Recommendation (don't bury the lede)
4. List of options with pros and cons Image
3/ Keep the discussion in one place

Pick one channel or doc for people to provide input.

Avoid starting a bunch of separate threads and then having to play a game of telephone to figure out who said what. Image
4/ Push for a decision

When it looks like people are reaching alignment, the decision maker should push for consensus or "agree to disagree". Image
5/ Document and share the decision

Once confirmed, share the decision far and wide so that everyone is on the same page. Image
6/ To recap:

1. Loop in the right people
2. Give context
3. Keep the discussion in one place
4. Push for a decision
5. Document and share the decision

Check out my post with @bkaneMN for an example of this process in action:
async.twist.com/how-to-make-de…
7/ Here's another trick to make your teammates feel better (j/k don't do this):
8/ If you found this helpful, follow me @petergyang for more.

Back to the top:
9/ If you're a new or aspiring PM, check out my upcoming live PM course that covers great communication and other topics like this.

Use the code EARLYBIRDPM to get $100 off:
maven.com/peter-yang/lau…

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More from @petergyang

Jul 17, 2024
40 life lessons I know at 40 (that I wish I knew at 20):

1. Stop asking for permission

Don’t think: "If only I could get into this great school/company/job, then I could do great work."

You can do great work right now! Build something people want and bypass the gatekeepers.
2. Find the torture that you’re comfortable with

Success in any career requires sacrifice.

So try different paths to find what Seinfeld calls: “a painful thing that you can do for hours that would make others tap out in minutes.”

For example, I love waking up at 6 AM to write.
3. Look for the intersection

Find work that satisfies what you want, what you’re good at, and what the market wants.

If you're in a job that you're good at BUT drains your energy, please keep looking. It's arguably the most dangerous place to be.
Read 7 tweets
Jul 19, 2023
A newsletter is one of the best long-term investments that you can make for your career.

@chenellco has spent 100+ hours studying top newsletter writers.

Here are 5 proven tactics to grow your newsletter from 0 to 50,000+ subscribers 👇 Image
1/ The tactics are:

1. Pick the right niche
2. Build a content system
3. Drive sign ups
4. Get organic traffic
5. Optimize paid traffic

Check out the full post below or continue on in this thread: creatoreconomy.so/p/how-the-best…
2/ Pick the right niche

A great niche helps your ideal reader achieve their dream outcome.

@readtechnically by Justin Gage reached 50K readers by focusing on:

"Technical concepts explained in a simple way for non-technical people."

Justin's learning tracks bring this to life: Image
Read 9 tweets
Jul 12, 2023
Shopify deleted 12,000 meetings this year.

Today, they went a step further with a tool that shows the $$$ cost of holding meetings.

I spoke to @CanadaKaz (Shopify's COO) about meeting bloat and protecting craft time.

Here are 6 spicy takes from our interview 👇
1/ My chat with Kaz is one of my favorite interviews so far.

Check out the full post below or continue on in this thread for the quotes:
creatoreconomy.so/p/kaz-coo-shop…
2/ On meetings:

1. A meeting is a bug that some other process didn’t work out.

2. Imagine if Van Gogh had to paint Starry Night while perpetually being interrupted every 20 minutes.

3. No matter how many meeting rooms are available, there never seems to be enough.
Read 6 tweets
Jun 26, 2023
Amazon has an incredible writing culture.

Here are 7 writing tips that anyone can use:

1. Use less words
2. Replace adjectives with data
3. Eliminate weasel words
4. "So what"
5. 4 answers

More in thread 👇
6. Be objective - avoid adjectives and adverbs
7. Avoid jargon and acronyms
Read 5 tweets
Jun 19, 2023
The secret to a successful product isn't just:

❌ High quality
❌ Low prices
❌ Amazing service

What matters more is:

✅ A starving crowd

Here are 4 ways to find the starving crowd for your product: Image
1/ How strong is the pain?

Find customers who desperately want to solve their pain & frustrations.

If you can bring this pain to life, they'll almost always want to buy your product.

Like a hot dog stand in front of a hungry crowd that just left the bar at 2 am. Image
2/ How niche can you go?

Going after a big market without a target niche in mind usually doesn't end well.

The more niche you go, the better you can articulate the customer's pain point, and the higher you can charge for your product.

The riches are in the niches. Source: Alex Hormozi's book...
Read 7 tweets
Jun 17, 2023
Cocomelon is the undisputed king of kids TV:

- #1 kids show on Netflix (16B minutes)
- #2 channel on YouTube (158B views)

But why is it so addictive and should you let your kids watch it?

I did the research and here's what I found: Image
1/ Cocomelon appeals to kids because it:

- Changes scenes every few seconds
- Has a low angle to match a toddler's view
- Features bright colors and catchy music

Here's a TikToker showing Cocomelon's short scene changes vs. another popular kids show:
2/ Moonbug, the company behind Cocomelon, is incredibly analytical.

They bring in kids to watch Cocomelon vs. the a TV that plays real-world clips.

Each time a kid looks away from Cocomelon to watch the other TV - Moonbug takes notes. Image
Read 7 tweets

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