1/ The CMA has published "Market Participant A", which is largely a proponent of the MSFT + ATVI merger. There is heavy emphasis on the fact that the merger would actually benefit consumers with a wider array of access, options, and prices. assets.publishing.service.gov.uk/media/6391da18…
2/ You should read it yourself to get the best understanding, the "core" of the pro-consumer argument is as follows.
- Wider Choice
- Lower Cost for Consumer (in some ways, not all)
- No incentive for foreclosure
- Wider Choice
- Lower Cost for Consumer (in some ways, not all)
- No incentive for foreclosure
3/ Market Participant A also disputes the invincible market power of #CallofDuty, calling attention to CoD Vanguard. The industry changes rapidly, essentially, and one franchise shouldn't be labeled as carrying this much "power" (so to speak).
4/ As I've said before, #CallofDuty has is a slight distraction to the more interesting side of the deal: mobile. When it comes to mobile, Market Participant A states that the CMA should be supportive of MSFT's position to create a new mobile storefront.
5/ In conclusion, most of this echoes what many of us have been stating since the start:
- CoD is not invincible and MSFT has no reason to block it from Sony.
- Consumers arguably benefit from the deal and the CMA is technically here to protect them, not #Sony.
- Mobile!!
- CoD is not invincible and MSFT has no reason to block it from Sony.
- Consumers arguably benefit from the deal and the CMA is technically here to protect them, not #Sony.
- Mobile!!
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