Why you MUST run brand campaigns: a Google Ads thread I didn't expect to write about bidding on your own brand name.
Attached to this tweet are two screenshots. One is a real ecommerce brand, another is a duplicate. Which one is real?
#ppcchat
Attached to this tweet are two screenshots. One is a real ecommerce brand, another is a duplicate. Which one is real?
#ppcchat
A fellow reached out to me on Reddit for advice on getting his account unbanned. I probed, and it turns out his entire business model is cloning little-known ecommerce brands and bidding on their brand names. #ppcchat
He says it's insanely profitable, because small ecommerce brand names are so cheap and they rarely bid on them. He says he used to keep a site up for 2+ months but lately suspensions are almost immediate (thanks, Google Ads).
#ppcchat
#ppcchat
So - this is a hidden benefit of running at least a small brand term campaign. Check your Auction Insights report and see if you've got any scummy dupers out there.
#ppcchat
#ppcchat
And, no, I didn't help this fellow out. I had a short and snippy response, then I told him to build his own ecommerce brand. #ppcchat
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