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Gil Gildner Profile picture
Gil Gildner
@gilgildner
Cofounder (Discosloth) coauthor (marketing books) codependent (wife and dog). Traveled to 50 countries. Certified contrarian. Pronouns: he/rich/charming
Dec 28, 2022 • 7 tweets • 2 min read
Economic predictions for 2023: it’s going to be a wild ride.

Sometimes I suspect marketers have a backstage look at what’s about to happen. Companies scale marketing before anything else. So here’s my (ignorant) take on how this will affect the digital industry.

#ppcchat First off, we’re ALREADY in a recession. Automotive market is going to crash (increasing repos, used prices are dipping). Housing market has been declining for 10 months straight, limited inventory has propped up prices but I think those will crash as soon as spring hits.
Dec 16, 2022 • 5 tweets • 3 min read
Why you MUST run brand campaigns: a Google Ads thread I didn't expect to write about bidding on your own brand name.

Attached to this tweet are two screenshots. One is a real ecommerce brand, another is a duplicate. Which one is real?

#ppcchat ImageImage A fellow reached out to me on Reddit for advice on getting his account unbanned. I probed, and it turns out his entire business model is cloning little-known ecommerce brands and bidding on their brand names. #ppcchat