Trung Phan Profile picture
Dec 20, 2022 15 tweets 6 min read Read on X
For the next Mission Impossible, Tom Cruise drove a bike off a cliff and landed with a parachute.

Is it his craziest stunt? Here are 7 other contenders:

1/ In Top Gun:Maverick, Cruise flew a real F-18A that hit 550mph and he withstood up to 1600lbs of pressure (~8Gs).
2/ MI: GHOST PROTOCOL (2011)

Cruise famously climbed the outside of the world’s largest building: the Burj Khalifa in Dubai (2,722 feet high)

The stunt take place around 80% of that height. Cruise fired one insurance firm because they wouldn’t insure him if he did the scene.
3/ MI:ROGUE NATION (2015)

Cruise clung to the door of a military plane that hit 260mph and flew >1000 feet in the air.

He wore a body harness that was roped to an aluminum plate in the plane. You see the rope in the raw footage (bottom). Cruise says he “was scared shitless.”
4/ MI:FALLOUT (2018)

Cruise did a HALO (high-altitude, low open) parachute jump out of a C-17 military transport plane. It’s a 25,000 foot jump.

Absurdly, Cruise did >100 jumps on a semi-broken ankle and had to get within exactly 3ft of a parachuting camera man to get the shot.
5/ MI:2 (2000)

In the first MI sequel, Cruise climbed a 2,000 foot Utah cliff with only a safety rope (dude really likes extreme climbs).

Director John Woo brought on an expert climber to do the stunts, but Cruise did it all (incl. an insane 15-foot gap jump between 2 cliffs).
6/ A FEW GOOD MEN (1992)

Cruise went up against one of the greatest actors ever, Jack Nicholson.

After an intense courtroom scene, he worked up the balls to ask Nicholson if he ordered “the Code Red”. Might be the craziest stunt ever.
7/ MI:FALLOUT (2018)

Cruise piloted a helicopter solo at low altitudes while doing insane stunts (a “360 downward spiral”).

All while controlling the camera.

To prep, he put in ~500 hours of helicopter training over a one-month period.
8/ MI: DEAD RECKONING PT. 1

The next MI will come out in July 2023 and the studio just released a featurette of Cruise’s motorbike cliff jump.

He did 6x takes of the scene!

Cruise is legit running out of wild stunts to do (him and Nolan need to talk about a real A-bomb).
If you enjoyed that, check out my Saturday email on tech and media.

The craziest stunt I’ve done is write a clickbaity subject line that doesn’t perfectly capture the content but lead to higher open rates: getrevue.co/profile/trungt…
NOTE: I can’t edit the first tweet (think cause there’s a vid), so editing here.

Cruise *flew in* the F-18A because Navy wouldn’t clear him to fly it. But he does fly “a P-51 propeller-driven fighter plane, as well as some helicopters” in the film.

🔗 screenrant.com/top-gun-maveri…
BONUS: MI: ROGUE NATION (2015)

Cruise learned to hold his breath for 6.5 minutes for an underwater scene (although most takes were only 4 mins).

He said he was taught by free divers and says “it’s not pleasant.”
Matt Damon has a wild story of the time he asked Cruise about the Burj Khalifa climb.

Pretty sure “safety guy” is code for “insurance firm”.

🔗
If you’ve made it this far, check out this Christoper Nolan piece of all the times he used practical effects and minimized use of CGI (gonna add the Cruise links here too).

trungphan.substack.com/p/christopher-…
Yesterday, Cruise posted a thank you video for everyone that saw Top Gun:Maverick (and did it while jumping out of a helicopter)
EDGE OF TOMORROW (2015)

Remember the exoskeleton armour in Cruise’s time travel war movie? They were made to be as real as possible and weighed 85lbs to 120lbs (depending on the scene).

For shooting, Cruise wore the suit 6 hours a day while performing various stunts.

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More from @TrungTPhan

Apr 29
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.” Image
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…

The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
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Feb 4
Norway discovered off-shore oil in 1969. It launched its sovereign wealth fund with $300m in 1996.

It’s since grown 6,000x to $1.8T or $327,000 per Norwegian (5.5m people).

The fund owns 1.5% of all global equities but, most impressively, had a UX designer put a real-time fund value tracker on its website landing page.
Norway’s SWF roughly is 65% equity, 25% bond, 10% real estate/infra (all global).

Unsurprisingly, its largest holding is Apple ($47B, or 1.4% of the entire company).

On a related note, here is my deep dive podcast on Steve Jobs and making of the iPhone: podcasts.apple.com/us/podcast/caf…
Norway spared no expense on its SWF website. Look at that carousel!
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never forget that episode of “Nathan For You” when he launched a fire detector product and tried to avoid import tariffs by turning it into a music device
One company that has been very good at navigating international food tariffs/regulations is Trader Joe’s. Built its dairy and wine businesses by finding workarounds.

I explain in this deep dive podcast on Trader Joe’s business history and strategy: podcasts.apple.com/us/podcast/caf…
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— “concert quality”
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wow, found a rare interview of a DeepSeek co-founder talking about his first AI startup exit a few years ago
Jian Yang is my 2nd fave Asian founder who created a food-related product.

The 1st is David Tran, who built Sriracha (great on hot dogs) into a $1B brand using $20k of gold bars he snuck out of Vietnam in milk cans.

I tell the full story in this podcast: podcasts.apple.com/us/podcast/caf…
sold for $15m, what’s your excuse anon? Image
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Bookmarked a bunch of great David Lynch posts in past 24 hours (RIP to a legend):

1/ Martin Scorsese Tribute Image
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Sep 19, 2024
PayPal’s bland logo redesign was inevitable
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If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):

— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
— The “brand” matters more than the logo velvetshark.com/why-do-brands-…
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