Pekka Kallioniemi Profile picture
Dec 20, 2022 10 tweets 5 min read Read on X
In today's #vatnik soup I'll continue talking about troll farms and social media manipulation, extending the topic to other social media platforms, too.

Our social media space is constantly manipulated by paid actors whose goal is to control the online narratives.

1/10
Most (if not all)social media platforms are saying they are effectively fighting against fake accounts & bots. This is not true:fake account industry is blooming & it's also a very lucrative business.Changes made on these platforms have not changed the manipulation industry. 2/10
From the big social media sites, (pre-Musk) Twitter is actually the best at rooting out the fake accounts, with VKontakte coming close 2nd.Even if you'd think otherwise based on the news, FB, IG, TikTok and YouTube are quite terrible at this and have a massive troll problem. 3/10
It is usually cheapest to buy automated manipulation, such as views and likes. Buying meaningful content like comments is many times more expensive.
Comments are usually written by actual people and often in English, requiring a wider skill set from the manipulator.

4/10
Manipulation is getting much faster, meaning that these troll farms have become much more effective in their work. After an hour after your purchase, 20 % of the manipulation has already been conducted. This means that the networks are huge and responsive to their tasks.

5/10
The scale of social media manipulation is incomprehensible: alone in Q3 of 2021 on all social media sites combined, more than 22 billion fake engagements or accounts were detected and removed, and this is probably just the tip of the iceberg.

6/10
Fully automated bots are still available, but their lifespan is usually quite short. For a few hundred euros, you can get some human touch with an influencer can spread your cause for years. They'll even engage in online fights to defend your ideas.

7/10
Many of the troll farms do business out in the open - the marketplace is easily accessible and requires very little effort to find - just try it on Google or any other search engine. Running troll farm in a developing country can provide income for thousands of people.

8/10
To conclude: whatever Musk and his friends are telling you, Twitter was and has been the most effective platform at countering manipulation. In Stratcom's research, 90% of manipulation accounts purchased were removed from the platform.

9/10
This will of course be affected, now that Musk fired most of the staff responsible for fighting the manipulation.

Source: stratcomcoe.org/publications/s…

My previous soup on troll farms:
Russian info-ops:

10/10

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More from @P_Kallioniemi

Sep 11
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.

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Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.

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As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.

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Read 19 tweets
Sep 8
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.

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David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.

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But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.

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Read 24 tweets
Sep 5
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.

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Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.

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Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.

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Read 15 tweets
Sep 2
In today’s Vatnik Soup, I’ll introduce a Swiss/French writer, Alain Bonnet, aka Alain Soral (@officielsoral). He’s best known for his rabid antisemitism and for his pathetic support for all the worst authoritarian regimes from Russia to North Korea.

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Alain’s childhood was problematic, as his father has been characterized as a “narcissistic pervert” who beat his children and did jail time for fraud. Alain himself has said he was “programmed to be a monster.” Born Alain Bonnet, he took the stage name of his sister,…

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… actress Agnès Soral. She wasn’t too happy about this, commenting “How would you like to be called Agnès Hitler?”. Like many grifters, he became a pick-up/seduction artist writer, à la late Gonzalo Lira, writing books and even making a B-movie, “Confessions d’un dragueur”.
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Read 23 tweets
Aug 18
In today’s Vatnik Soup, I’ll explain the Alaska Fiasco and how it marks the peak of Trump’s two-year betrayal of Ukraine. What was sold as “peace talks” turned into a spectacle of weakness, humiliation, empty promises, and photo-ops that handed Putin exactly what he wanted.

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Let’s start with the obvious: Trump desperately wants the gold medal of the Nobel Peace Prize, mainly because Obama got one. That’s why he’s now LARPing as a “peace maker” in every conflict: Israel-Gaza, Azerbaijan-Armenia, India-Pakistan, and of course Ukraine-Russia.

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Another theory is that Putin holds kompromat — compromising material such as videos or documents — that would put Trump in an extremely bad light. Some have suggested it could be tied to the Epstein files or Russia’s interference in the 2016 US presidential election.

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Read 25 tweets
Aug 11
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.

1/23 Photo by JULIE OLIVER /Postmedia
Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.

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One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.

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Read 24 tweets

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