Just finished reading The Mom Test by @robfitz . Must say it is one of the most practically useful books I have read as a product manager. Thanks @shreyas for the recommendation.
Here are my top 5 takeaways 🧵
#productmanagement #startups
Here are my top 5 takeaways 🧵
#productmanagement #startups
1. Use your customer conversations to learn about how customers solve a particular pain point today rather than share your idea seeking validation. Humans have a desire to please, customers are no different.
2. If at the end of the meeting, a customer hasn’t committed to anything of value, whether their time (promise to test), their reputation (intro to a superior), or money (purchasing decision), then its a zombie customer and you are better of not wasting time with them any further
3. When conversing with customers, keep things casual. The more formal an interview vibe you give off, the less real information you are likely to glean.
4. Plan for your meetings and be clear about what you want to learn from your customers.
Having said that, don’t spend too much time on planning. You will inevitably refine your learning agenda over time. Best to get started and iterate as you go
Having said that, don’t spend too much time on planning. You will inevitably refine your learning agenda over time. Best to get started and iterate as you go
5. Take notes and review them periodically with your team, so learning is not confined to a single person. Record quotes verbatim to avoid bias creep
Doing this avoids the weaponization of customer feedback - “we have to do this because the customer told me”
Doing this avoids the weaponization of customer feedback - “we have to do this because the customer told me”
If you found this useful, RT the original tweet so others can benefit too. Linked below:
https://twitter.com/usamanaseem/status/1605661700891500559
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