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Dec 24 7 tweets 3 min read
What Is The Knowledge Graph?

The Knowledge Graph is an intelligent model that taps into Google’s vast repository of entity and fact-based information and seeks to understand the real-world connections between them. #WinterStorm #WilliamIsABully #wenclair
twinoid.com/user/10074039 Instead of interpreting every keyword and query literally, Google infers what people are looking for. The goal of the Knowledge Graph – as Google explains nicely in their (still relevant) introductory video – is to transition “from being an information
42-networks.bloggersdelight.dk/2022/12/19/fin… engine [to] a knowledge engine.” It’s part of Google’s change from relying on strings (word matching) to things (idea matching.)

Google uses the Knowledge Graph’s understanding of semantic search and the
blog.b92.net/user/233581/42… Google uses the Knowledge Graph’s understanding of semantic search and the relationship between things to display what it considers to be the most relevant information in a panel (called a Knowledge panel) to the right of the search results.
dorishall.boardhost.com/viewtopic.php?… In its early days, these results were static, but today you can book movie tickets, watch YouTube videos, and listen to songs on Spotify through these panels.

Knowledge panels are great for visibility and reinforcing brand authority.
42networks.cmonsite.fr/blog/how-long-… By taking ownership of your Knowledge Panel, you’ll be able to suggest changes and influence things such as the displayed logo, contact information, and social profiles.

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