Brian Feroldi Profile picture
Dec 31, 2022 21 tweets 7 min read Read on X
Accounting is the language of business.

But it’s FILLED with incoherent jargon.

Here are 9 of the most confusing terms explained in plain English:
1: Depreciation

Found on: Income Statement & Cash Flow Statement

Definition: The accounting process of writing down the value of an asset over time.
Plain English: You buy a car for $33,000.

10 years later, you sell it for $3,000.

The value of the car depreciated by $3,000/per year.
2: Amortization

Found on: Income Statement & Cash Flow Statement

Definition: An accounting technique used to periodically lower

1) the book value of a loan or,
2) an intangible asset over a period of time.
Plain English:

You loan a friend $10,000 for 10 years at 2% interest.

The payment is $1,113.27/year.

Each time a payment is made, the remaining balance is amortized (reduced).
Amortization + Depreciation are simliar accounting concepts but apply to different things.
3: Capital Expenditure (Capex)

Found on: Cash Flow Statement

Definition: Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants, buildings, technology, or equipment.
Plain English: @Tesla just built Giga-Berlin, a massive new car factory in Europe.

All of Tesla’s costs to buy the property, construct the building, and fill it with equipment are capital expenditures.
4: Deferred Revenue (Unearned Revenue)

Found on: Balance Sheet | Liabilities, Current & Long-term

Definition: A prepayment for a good or service by a customer that has yet to be delivered.
Plain English: A company sells a 1-year magazine subscription in Q1 for $100.

They collect the $100 upfront, but they can’t count it all as revenue until the magazines are delivered.

Deferred revenue is a liability that is gradually reduced as the magazines are delivered.
5: Goodwill

Found on: Balance Sheet

Definition: The premium paid over the fair market value for an acquisition.
Plain English:

Feroldi Foods acquires Stoffel Coffee for $100,000.

The fair market value for Stoffel Coffee's assets & liabilities at the time of the acquisition is only $40,000.

That extra $60,000 has to be accounted for. It is stored as “Goodwill” on the new balance sheet
6: Marketable Securities

Found on: Balance Sheet

Definition: any unrestricted financial instrument that can be bought or sold on a public stock exchange or a public bond exchange.
Plain English: Checking accounts don’t pay much interest.

Some companies keep some of their cash in stocks, bonds, or money market funds to earn a higher return.

Marketable Securities are the value of all securities that can be quickly converted into cash.
7 & 8: Operating Lease Right-of-Use / Operating Lease Liability

Found on: Balance Sheet

Definition: a lease agreement in which the lessor provides the lessee with the right to use an asset for an agreed-upon period of time.
Plain English: A company signs a contract to lease a building for 10 years at $1 million per year.

The company has to report $10 million as an asset (Operating Lease Right-of-Use) and $10 million as a liability (Operating Lease Liability).
Note: Some financial websites count Operating Lease Liabilities as debt.

Ex: Yahoo finance says $ULTA has $1.8 billion in debt

In reality, it’s not debt.

It’s an Operating Lease Liability (that is offset by the Operating Lease Right-of-Use asset)
9: Retained Earnings

Found on: Balance Sheet

Definition: the cumulative net earnings a business has generated after it has paid out dividends to its shareholders.
Plain English:

The grand total of all of the profits that a company business has generated over its lifetime, minus its loses and dividends paid out to shareholders.
Learning accounting is an incredibly useful business skill, but it's filled with jargon + nuance.

@Brian_Stoffel_ and I are teaching a live course in January that explains accounting in plain English.

Interested? DM me for a coupon code.

maven.com/brian-feroldi/…
Want to keep learning for free?

You'll love this other thread that I wrote on accounting:

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More from @BrianFeroldi

Sep 6, 2025
Tangible vs Intangible Assets.

What's the difference?

Here's everything you need to know: Image
They confused me until I discovered an easy way to distinguish them:

𝗧𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗔𝘀𝘀𝗲𝘁𝘀 𝗖𝗮𝗻 𝗕𝗲 𝗧𝗼𝘂𝗰𝗵𝗲𝗱

𝗜𝗻𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗔𝘀𝘀𝗲𝘁𝘀 𝗖𝗮𝗻'𝘁 Image
Another major difference.

- Tangible assets are depreciated

- Intangible assets are amortized Image
Read 6 tweets
Aug 31, 2025
How to analyze an Income Statement, FAST.

Warren Buffett’s 8 Income Statement 'Rules of Thumb': Image
1: Gross Margin

🧮 Equation: Gross Profit / Revenue

👍 Rule of Thumb: 40% or higher

🤔 Buffett's Logic: A consistently high gross margin signals that the company isn’t competing exclusively on price. Image
2: SG&A Margin

🧮 Equation: SG&A Expense / Gross Profit

👍 Rule of Thumb: 30% or lower

🤔 Buffett's Logic: Wide-moat companies don’t need to spend a lot on overhead to operate & convince consumers to buy. Image
Read 11 tweets
Aug 30, 2025
Some stocks are STRONG BUYS when they fall

Other stocks are SELLS when they fall

How can you tell the difference?

Watch for these 5 financial yellow flags: Image
1) GOODWILL WRITEDOWN

This represents the premium a company pays for an acquisition above its fair market value.

If there’s a major goodwill write-down on the Income Statement, it means management has wasted a TON of capital. Image
2) GROSS MARGIN DECLINING

1: The competition is forcing me to lower prices
2: Demand is weak
3: My suppliers are raising prices

Either way, it can be a thesis-busting development Image
Read 9 tweets
Aug 29, 2025
Capitalism is brutal.

If you invest, you MUST know how to identify a moat.

Here are 9 financial “rules of thumb” that Warren Buffett uses to tell if a company has one: Image
1: Gross Margin

Found: Income Statement

Formula: Gross Profit / Revenue

Moat: Consistently above 40%

No Moat: Under 40% & volatile Image
Buffett’s logic:

A consistently high gross margin signals that the company isn’t competing exclusively on price.

A high gross margin also provides ample gross profit to pay expenses and leaves money for shareholders.
Read 22 tweets
Aug 27, 2025
How to analyze an income statement in less than 2 minutes: Image
The income sheet is one of the three major financial statements.

It shows a company’s:
▪️Revenue (Sales)
▪️Expenditures (Costs / Expenses)
▪️Net Income (Earnings, Profits)

Over a period of time. Image
Management teams have leeway in categorizing their income statement.

This means that not all income statements look the same.

Here is a typical layout and the meaning of the most commonly used terms: Image
Read 11 tweets
Aug 26, 2025
Financial Statements For Beginners

Want to learn accounting?

Study these 9 simple infographics (a visual thread) ↓ Image
Image
Financial Statements DO NOT have a universal layout

Here are some other balance sheet terms you might see: Image
Read 9 tweets

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