Accounting is the language of business.

But it’s FILLED with incoherent jargon.

Here are 9 of the most confusing terms explained in plain English:
1: Depreciation

Found on: Income Statement & Cash Flow Statement

Definition: The accounting process of writing down the value of an asset over time.
Plain English: You buy a car for $33,000.

10 years later, you sell it for $3,000.

The value of the car depreciated by $3,000/per year.
2: Amortization

Found on: Income Statement & Cash Flow Statement

Definition: An accounting technique used to periodically lower

1) the book value of a loan or,
2) an intangible asset over a period of time.
Plain English:

You loan a friend $10,000 for 10 years at 2% interest.

The payment is $1,113.27/year.

Each time a payment is made, the remaining balance is amortized (reduced).
Amortization + Depreciation are simliar accounting concepts but apply to different things.
3: Capital Expenditure (Capex)

Found on: Cash Flow Statement

Definition: Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants, buildings, technology, or equipment.
Plain English: @Tesla just built Giga-Berlin, a massive new car factory in Europe.

All of Tesla’s costs to buy the property, construct the building, and fill it with equipment are capital expenditures.
4: Deferred Revenue (Unearned Revenue)

Found on: Balance Sheet | Liabilities, Current & Long-term

Definition: A prepayment for a good or service by a customer that has yet to be delivered.
Plain English: A company sells a 1-year magazine subscription in Q1 for $100.

They collect the $100 upfront, but they can’t count it all as revenue until the magazines are delivered.

Deferred revenue is a liability that is gradually reduced as the magazines are delivered.
5: Goodwill

Found on: Balance Sheet

Definition: The premium paid over the fair market value for an acquisition.
Plain English:

Feroldi Foods acquires Stoffel Coffee for $100,000.

The fair market value for Stoffel Coffee's assets & liabilities at the time of the acquisition is only $40,000.

That extra $60,000 has to be accounted for. It is stored as “Goodwill” on the new balance sheet
6: Marketable Securities

Found on: Balance Sheet

Definition: any unrestricted financial instrument that can be bought or sold on a public stock exchange or a public bond exchange.
Plain English: Checking accounts don’t pay much interest.

Some companies keep some of their cash in stocks, bonds, or money market funds to earn a higher return.

Marketable Securities are the value of all securities that can be quickly converted into cash.
7 & 8: Operating Lease Right-of-Use / Operating Lease Liability

Found on: Balance Sheet

Definition: a lease agreement in which the lessor provides the lessee with the right to use an asset for an agreed-upon period of time.
Plain English: A company signs a contract to lease a building for 10 years at $1 million per year.

The company has to report $10 million as an asset (Operating Lease Right-of-Use) and $10 million as a liability (Operating Lease Liability).
Note: Some financial websites count Operating Lease Liabilities as debt.

Ex: Yahoo finance says $ULTA has $1.8 billion in debt

In reality, it’s not debt.

It’s an Operating Lease Liability (that is offset by the Operating Lease Right-of-Use asset)
9: Retained Earnings

Found on: Balance Sheet

Definition: the cumulative net earnings a business has generated after it has paid out dividends to its shareholders.
Plain English:

The grand total of all of the profits that a company business has generated over its lifetime, minus its loses and dividends paid out to shareholders.
Learning accounting is an incredibly useful business skill, but it's filled with jargon + nuance.

@Brian_Stoffel_ and I are teaching a live course in January that explains accounting in plain English.

Interested? DM me for a coupon code.

maven.com/brian-feroldi/…
Want to keep learning for free?

You'll love this other thread that I wrote on accounting:

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More from @BrianFeroldi

Jan 1
I love stocks, but personal finance is 10X more important than stock picking.

Follow this framework to make your personal finances bullet-proof in 2023:
1: Get organized

You can’t make good decisions without good information.

Start by tracking your:
▪️Income (monthly & yearly)
▪️Expenses
▪️Net Worth

Use @mint or a spreadsheet (I have a FREE template below you can download) Image
2: Optimize insurance coverage

Insurance is boring and costly, but it prevents financial catastrophes.

Shop around and get coverage on:
▪️Auto
▪️Health
▪️Identity
▪️Umbrella
▪️Term Life
▪️Homeowners / Renters
Read 16 tweets
Dec 28, 2022
Revenue and income are NOT the same.

Costs and expenses are NOT the same.

Net income and free cash flow are NOT the same.

Confused? Here's a quick breakdown:
Sales and revenue mean the same things.

Both are the money that comes in from customer payments (net of discounts).

They both refer to the “top line” of the income statement.
Orders and sales are NOT the same things.

Orders are when a customer places a request for the future delivery of a product or service.

Orders become sales when the product is actually shipped or the service is actually performed.
Read 11 tweets
Dec 18, 2022
10 visuals every investor should memorize:

1: Dollar-cost averaging makes market timing irrelevant.
2: Cash is short-term safe, but long-term risky.

Stocks are short-term risky, but long-term safe.
3: Investors' feelings about the results are heavily influenced by the recent journey.
Read 11 tweets
Dec 15, 2022
Fintwit is like a free university.

But, you have to follow the right accounts.

Here are 20 top fintwiters that have made me a smarter investor:
10kdiver - @10kdiver

Reasons to follow:
- Highly detailed threads that break down advanced financial concepts
- The best teacher on Fintwit

Great example:
Ben Carlson - @awealthofcs

Reasons to follow:
- Shares + interprets macro data
- Breaks things down in an easy-to-understand way

Great tweet:
Read 23 tweets
Dec 11, 2022
Yield-curve inversion.
Debt payments skyrocketing.
Layoffs soaring.

2023 could be a brutal year.

Follow this framework to make your personal finances recession-proof:
Step 1: Get organized

You can’t make good decisions without good information.

Start tracking your:
▪️Income + Expenses (monthly & yearly)
▪️Net Worth

Use a free tool like @mint, or create a spreadsheet.
Step 2: Optimize insurance coverage

Insurance is boring and costly, but it caps your downside.

Shop around and get coverage on:
🚗Auto
⚕️Health
🏠Homeowners / Renters
🪪Identity
❤️‍🩹Life
☂️Umbrella
Read 17 tweets
Dec 4, 2022
Why 90% of new investors lose money in the stock market:
They don’t understand how the stock market works.

If you don’t know how a company makes money or why the market moves up and down, you’ll lack conviction.

Without conviction, you’ll panic sell at the worse possible time.
They don’t know their true risk tolerance.

Your real risk tolerance can’t be theorized in a bull market.

It can only be revealed in a bear market.

New investors overestimate their true risk tolerance, which leads them to make far riskier bets.
Read 14 tweets

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