Kieran Drew Profile picture
Jan 4, 2023 12 tweets 4 min read Read on X
I’ve read hundreds of books in the past 5 years.

But I could barely remember any of them - so in 2022, I set a challenge to re-read the best.

Here’re 9 of my favourite (on business, life and philosophy).
The Almanack of Naval Ravikant
By Eric Jorgenson

Lessons:
·Leverage is the key to wealth
·Wealth is the key to freedom
·Happiness is a choice Image
How Will You Measure Your Life
By Clayton Christensen

Lessons:
·A fulfilling life requires a fulfilling career
·Money isn’t the measure of success
·Integrity and character are everything Image
Poor Charlie’s Almanack
By Peter Kaufman

Lessons:
·Wisdom is a daily effort
·Patience and perseverance are your most powerful tools
·Learn to think in mental models to make better decisions Image
Essentialism
By Greg McKeown

Lessons:
·Being ‘busy’ is a trap
·Find your highest contribution
·Say no to almost everything (to excel at one thing) Image
Happy
By Derren Brown

Lessons:
·The evolution of philosophy
·Take control of your internal story
·Master your emotions with perspective Image
How To Live
By Derek Sivers

Lessons:
·There’re multiple ways to live a great life
·Be comfortable with contradiction
·Clear and concise writing at it's finest Image
Sapiens
By Yuval Noah Harrari

Lessons:
·An overview of how we got here
·The impact of each revolution
·How culture evolved Image
Expert Secrets
By Russell Brunson

Lessons:
·Create a movement for your business
·Become an authority through positioning
·Turn visitors into lifelong customers Image
100m Offers
By Alex Hormozi

Lessons:
·Value based pricing
·How to build killer offers
·How to make a lot money doing what you love Image
Thanks for reading!

If you enjoyed this, 2 requests:

1. Drop me a follow @ItsKieranDrew if you want to build your business as a creator
2. Share the thread so others can read

Just click below and up you go, cheers.
If you want to succeed online, you need to learn the fundamentals of copywriting.

I've built a full video course that over 8500+ people have downloaded.

You can get it here for free:
kierandrew.ck.page/copy

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More from @ItsKieranDrew

Nov 5, 2024
Over the past 3 years, I’ve grown my email list to 35,000 readers.

It’s the most important part of my business.

But my biggest mistake? Wasting so much time on a ‘value’ newsletter.

If you want to grow your brand and business in 2024 and beyond, here’s why you need to avoid this trap:
When I started writing online, I spent almost two years sharing a ‘value’ newsletter.

Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints.

They felt great because they got plenty of compliments.

But they suck for your brand and business.

Why?
Most people think teaching was the best way to become an authority and get paid.

“If you give enough useful information, eventually people whip out their wallet.”

But it doesn’t work like that.

Why?

First, everyone is creating ‘advice’ content. It’s useful but unremarkable. You end up a commodity in a crowded market—a terrible position for business.

But the second point is most important:
Read 7 tweets
Oct 19, 2024
David Olgivy was one of the world’s best copywriters.

He once said:

“I am a lousy copywriter, but I am a good editor.”

The secret to great writing is rewriting. Steal my simple 3 step editing system to do it well: Image
First: never publish a first draft.

2 reasons:

1. Your first draft is never a complete thought
2. Writing is thinking on paper. Your best ideas emerge the more you revisit them

Instead:
First drafts fast

First drafts almost always suck. The key is to get it over with.

Write as fast as you can:

- No judgement
- No editing
- No checking social media
- Use [placeholders] when you get stuck

Think of it like vomiting ideas onto a page. Keep writing until you can say no more.
Read 7 tweets
Sep 3, 2024
Yesterday was the third year anniversary of me quitting the rat race.

When I went all in, I hadn’t made any money and had a tiny audience.

Since then:

- Grossed $875,964
- Attracted 241,000 followers
- Built a 35,000 subscriber email list

Here’s the most important lesson I learned about success:
I’d spent ten years and over 6 figures becoming a dentist.

I was terrified of throwing away all that effort. But it felt like an anchor slowly dragging me down.

Why?

Because I wasn’t happy.

On paper, I was doing well. I specialised in cosmetics and worked 6 days a week to ‘achieve success’.

But I couldn’t shake this feeling I was making a massive mistake.

That I was climbing the wrong mountain.

That there was something more to life.
But it took me years to grow the balls to quit.

Going ‘all in’ was the best decision I made.

Not because things worked out—although I’m glad they did (so is my hairline).

But because it showed me how important it is to bet on yourself.
Read 6 tweets
Jul 25, 2024
My favourite resource on understanding human behaviour:

“The Psychology of Human Misjudgement” by Charlie Munger.

There’s a reason Warren Buffett called his business partner the smartest man he knew.

Here’s a breakdown of the 25 psychological biases he shares: Image
1) Reward and Punishment Superresponse Tendency

Never underestimate the power of incentives. People will do crazy things to avoid pain or achieve gain.

“If you want ants to come, you put sugar on the floor.”
2) Liking/Loving Tendency

People will give you 100x more leeway in business and life if you’re likeable. This is why reputation is so important. It’s like the engine of your car. You can’t see it, but it’s the driving force behind all results.
Read 28 tweets
Jul 18, 2024
A philosophy that changed my life:

Stoicism.

I discovered it when I was diagnosed with a neurological tumour and a broken neck. Since then, every great outcome in my life has stemmed from the Stoic’s ideas.

Here are the 7 most powerful:
Don’t aim for happiness.

Most people are unhappy because they base their happiness on externalities. The Stoics instead for ‘Eudaimonia’—a deep-seated joy when living according to virtue:

• Justice
• Wisdom
• Courage
• Temperance Image
The dichotomy of control.

The more you chase things outside your control, the less control you have. Image
Read 8 tweets
Jul 12, 2024
4 years ago I couldn’t make a single dollar online.

But my business took off when I started studying the master of modern marketing:

Seth Godin.

Here’re 10 ideas that helped me the most (and how to apply them in your biz): Image
Narrow your focus.

Most creators cast their net wide to catch attention. But if you try to write to everyone, you write to no one.

Instead, get clear on your ‘One True Fan’.

Their:
• Pains
• Problems
• Desires
• Dreams

The smaller your aim the bigger the result. Image
Survive the dip.

When you start online, everything’s exciting. You’re motivated. But then the results slow down. It becomes a grind. You begin to doubt and fear.

This is The Dip. Every creator faces it.

The secret is to zoom out.

Expect results in 2 years, not 2 months. Image
Read 11 tweets

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