On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
45 subscribed
Mar 12 • 9 tweets • 3 min read
How to sell anything with a simple 6-step storytelling framework:
(a thread with examples)
1) Begin in the action
Selling with storytelling requires emotion and excitement to get people reading to the end (and clicking buy).
The first few moments are most important.
Open the loop.
Let’s sell a pen:
Jan 22 • 11 tweets • 3 min read
Einstein called it the 8th wonder of the world:
Compounding.
But few people understand how important it is.
Here’s a 2-minute breakdown of the most powerful force in the world:
Compounding is where the value of an investment grows because you earn interest on the interest.
Picture a snowball rolling downhill. It starts slow, but it quickly grows in speed and size if uninterrupted.
Take money for example…
Jan 6 • 15 tweets • 3 min read
Over the past 20 months, I’ve grown my audience by over 160,000 people.
Trust me:
Having a following is the biggest cheat code for your life and business (if you do it right).
If I had to start again, here’re the 10 steps I’d take:
Narrow your focus.
The biggest risk to success is spreading too thin. Try to grow everywhere and you grow nowhere.
Instead:
Commit to one platform. Master it. Become an authority in the space.
Leverage the reputation to diversify later.
Dec 28, 2023 • 12 tweets • 2 min read
I hate boring annual reviews.
The best progress I've made as an entrepreneur comes from asking interesting questions.
Here're 10 of my favourite:
What is my north star?
Working hard is dumb if you’re working on the wrong thing. Working hard is dumb if you're working on too many things.
One big goal. Define it and nail it.
Nov 26, 2023 • 12 tweets • 3 min read
Naval Ravikant once said you will never get rich renting out your time.
The secret?
Leverage.
If you want to earn with your mind and not your time, follow this 5 step blueprint:
Before we begin:
Naval's advice is to own a piece of a business. There're many ways to do that. The path I'm going to give you is the one I took.
It takes a bit of time, but there're next to no costs.
And it's a hell of a lot of fun.
Let's dive in.
Nov 4, 2023 • 14 tweets • 6 min read
Email is THE best way to grow your business.
• More sales
• Better relationships
• No algorithm problems
Here are the 11 most popular email subject lines I sent during my recent 6 figure launches (swipe for inspiration):
Topical and controversial: Is Elon Musk ruining Twitter?
People love controversial current events. Keep an eye out for what’s happening in the world - even better if it’s in your niche - then use it as the hook to share your idea.
Example: If Donald Trump wins again…
Nov 2, 2023 • 7 tweets • 3 min read
I have 206,000 social media followers and 26,000 email subscribers.
But 3 years ago, I had ZERO writing experience. Want to know how I did it?
Storytelling.
Here're the only 5 storytelling tips you need to attract an audience:
Drop details
People don’t care about stories they can’t see. Use:
· Times
· Senses
· Colours
· Emotions
Transport them to your tale.
Oct 5, 2023 • 12 tweets • 4 min read
2 days ago, I released a copywriting course breaking down the salespage behind two six-figure launches.
2,000 people requested it.
Unfortunately I couldn't send it to everyone - so here's the entire course direct to 𝕏:
(10 copywriting strategies, first video below👇)
Video 1
The big mistake people make in their copy… and the one thing you need to decide before you write a single word: