Does product marketing make sense for makers
& one person holding companies ?
I think it does.
It lives at the intersection of three skills.
A mini thread 🧵
#productmarketing
& one person holding companies ?
I think it does.
It lives at the intersection of three skills.
A mini thread 🧵
#productmarketing
Skill 1:
Storytelling -
✅ Narrative about 'You'
✅ Positioning with your users
✅ Messaging - Packaging your product story
✅ UX
✅ Copy
Storytelling -
✅ Narrative about 'You'
✅ Positioning with your users
✅ Messaging - Packaging your product story
✅ UX
✅ Copy
Skill 2:
Distribution -
✅Audience building,
✅Micro content - social media, email
✅Cold outbound
✅Own media - personal website & writings
✅Community engagement - useful posts
✅Content kit - screenshots, gated freebies, long form posts
Distribution -
✅Audience building,
✅Micro content - social media, email
✅Cold outbound
✅Own media - personal website & writings
✅Community engagement - useful posts
✅Content kit - screenshots, gated freebies, long form posts
Skill 3:
✅Building a glitch free product for launch
✅Fix bugs, post launch
✅Keep iterating product UX
✅Building a glitch free product for launch
✅Fix bugs, post launch
✅Keep iterating product UX
Add these skills and you'll roll up into skinned product marketing 💡
If you found this useful:
1. Follow me @sanat_mo for more of these.
2. RT the tweet below to share this thread with your audience.
1. Follow me @sanat_mo for more of these.
2. RT the tweet below to share this thread with your audience.
https://twitter.com/sanat_mo/status/1610979041082851329
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