Thread by @buffer

Within a few months, Nate Shalev was able to grow their LinkedIn presence from 1,000 followers to 10,000. So, how did this all happen?

They built their platform mostly by being themselves.

Here are the pillars that guide Nate’s content strategy:

❇️ Focus on stories that tie to the bigger picture

Nate has found that when advice is rooted in storytelling, the posts have so much more impact.

Professionals are people and people connect to stories. They'll see themselves in the moments you're describing & connect with them.

❇️ Make your own best practices

Nate found that the best way for them to succeed on LinkedIn was to create their own best practices that would keep them showing up consistently, but in a way that was more feasible for them.

❇️ Reconsider what “should” be on LinkedIn

We all have unique stories. Maybe you’re a caregiver or a parent. Maybe you grew up in a small town. Maybe you’re the only woman on your team and have been for decades. Whatever your experiences are, they belong on LinkedIn.

Being yourself will help you grow your platform and it will help you build your business. We can’t really be anyone else but ourselves—so why not embrace it?

Read more from Nate on our blog: buffer.com/resources/how-…