1. New Thread:
How BIG PHARMA SURGICALLY INDOCTRINATES someone without them even KNOWING!
Read on and watch also watch short but REAL Pharma Marketing Training clip in action!
How BIG PHARMA SURGICALLY INDOCTRINATES someone without them even KNOWING!
Read on and watch also watch short but REAL Pharma Marketing Training clip in action!
2. Watch the clip below. There are TWO things you need to know.
First , "the logical part of the brain is engaged for short term SALES uplift".
Basically it means when we present clinical data to our doctors, they might agree/disagree and the impact is SHORT TERM.
First , "the logical part of the brain is engaged for short term SALES uplift".
Basically it means when we present clinical data to our doctors, they might agree/disagree and the impact is SHORT TERM.
3. But, for us to build LONG TERM Drug growth, we need to lead with "Emotional content". Therefore, we spend a lot of money to build very dramatic videos such as the one shown in the clip, complete with background music, sad stories, and a "poignant voice over".
4. We do a lot of testings on these videos. They are just like Hollywood test screenings where they play the movie for an audience, get the responses from the audience and rework the content until it hits maximum impact. It's quite a costly and iterative process.
5. Once that is done, the "emotion" sticks with the doctors for a long time, and they are "compelled" to prescribe our drugs! I'm not saying it applies to ALL doctors. Not all of them are weak minded and get played on emotions. But quite a number do..
6. We play these clips repeatly for doctors - in events, seminars... and then we bombard them with clinical papers funded by Big Pharma. It attacks both side of the brain (logical and emotional)
7. Then, we try to seat the strongly opinionated ones with other indoctrinated doctors whenever we do educational conferences to create conformity - for those unfamiliar with Asch Conformity - heres a clip!
8. But sometimes, the conformity trick doesn't work so like Dr William Bay who stood up in front of all the indoctrinated doctors... they felt so uncomfortable and ran away!
9. Do you notice, the ones that are more easily manipulated emotionally tend to call names, silence the other side and refuse to come into debates with other dissenting experts? It's the emotional part of the brain overpowering the logical part! Those are the indoctrinated ones.
10. I recall a clip from Joe Rogan talking with such a doctor with lots of high followers - he says Amazon should ban books that doesn't agree with his point of view!! SHOCKING!
https://twitter.com/PierreKory/status/1608338038303920129?s=20&t=NBzJ6gtaR7d5czacXULdSg
11. If you enjoy my threads, please visit my pinned tweet or visit my substack at pharmafiles.substack.com
12: PS I hope no one attacks the marketing training lady in the video she is just doing her job!
14. oh god so many typos and mistakes 😂 i write my tweets in the speed of science just like how they developed the mRNA shots sorry!!
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