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Why fashion brands are willing to take part in Paris Fashion Week??

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Paris Fashion Week is one of the most well-known and respected fashion events in the world, and participating in it can provide a brand with significant exposure to a global audience of fashion industry professionals, media, and consumers.

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Being a part of Paris Fashion Week is considered a great honor and can enhance a brand's reputation & prestige. It also provides an opportunity for brands to network with other industry professionals, designers, & buyers, which can lead to new opportunities and collaborations.

Participating in Paris Fashion Week can help increase brand awareness and potentially lead to increased sales. The event is widely covered by the media, so brands can secure press coverage that can be beneficial to their business

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