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Adi Verma Profile picture
@adityatheverma
Jan 17, 2023 • 11 tweets • 5 min read • Read on X
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One of the most powerful skills you can learn:

Copywriting.

But most people don’t know where to look.

Here’re 7 free websites you’d wish you knew sooner:
LoseTheVery

The best way to remove “very” from your vocabulary forever:

• Very good = excellent
• Very necessary = vital
• Very interesting = fascinating

Simple promise, fascinating results.
Quicksprout

A treasure trove of copywriting resources:

• Complete guide to copywriting
• 19 strategies to persuade your readers
• 38 tips to become a master copywriter
Copywriting Prompts

Improve your copywriting by getting a practice prompt in your inbox every day for an entire year.
Marketing Examples

You get a killer library of proven ads.

You can even filter by audience, type and style of copy.

And each ad contains a core copywriting lesson, so you learn quickly.
Swiped

Build your swipe file in minutes.

Swiped has 100s of proven ads and sales pages for you.

Bonus: they even analyze great promos, so you can study great copy at work.
Gary Bencivenga's bullets

Gary’s a copywriting titan.

And his bullet archive is available online for free.

29 bullets covering:

• Techniques
• Tips for hooks
• Copywriting lessons
The Persuasive Page

If you want to learn how to sell with storytelling, subscribe to Daniel Throssell’s newsletter.

I’m subscribed to over 20 email marketers.

Trust me: it doesn’t get better (crazier) than this.
7 free copywriting websites you’d wish you knew sooner:

• swiped.co
• persuasivepage.com
• losethevery.com
• marketingbullets.com/archive
• copywritingprompts.com
• quicksprout.com/copywriting
• marketingexamples.com/inspiration
Thanks for reading!

I wasted a year of writing online without learning copy.

So I'm making amends and sharing everything I learn. Follow along: @adityatheverma

And share the first tweet if you liked this thread:
Interested in leveling up your writing?

Join 910 people reading my weekly newsletter for free.

See you on the inside: adiverma.substack.com

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More from @adityatheverma

Adi Verma Profile picture
Aug 19, 2023
In 2022 I quit a 9 year banking career to start posting online...

• No niche
• No experience
• No clue what to do

Today my ideas reach over 3.5 million people a month.

These 5 "types" of tweets helped me get here: Image
Educate

Share one piece of actionable advice each day.

It’s the easiest way to build authority & stand out in a flood of platitudes.

• Tips
• Tricks
• Hacks
• How-to
• Frameworks

If you’re a beginner, borrow authority and distill experts in your niche.

Lead with value.
Entertain

The #1 rule of writing online: never be boring.

Because if you're boring, you get tuned out.

So mix up your daily advice with:

• Quotes
• Opinions
• Hot takes
• Platitudes
• Personality

Don’t just educate your reader, entertain them.
Read 8 tweets
Adi Verma Profile picture
Aug 12, 2023
The entrepreneur who changed my life:

Naval Ravikant.

Since listening to him 5 years ago, I’ve:

• Beat my depression
• Quit the corporate rat race
• Built leverage by writing online

Here are his 7 most powerful ideas: Image
“You’re not going to get rich renting out your time. You must own equity to gain your financial freedom.”

I thought banking was my path to wealth

But after working 60+ hrs a week for 9Y, I burned out

So I quit to go all in online

Stop selling your time, start building assets
“Pick one desire, and one desire only. The universe will help you get it. Let go of everything else.”

Last year, I:

• Wrote blogs
• Tried Linkedin & Medium
• Experimented with ghostwriting

This year my ONLY focus has been Twitter and email.

Do less, but better.
Read 11 tweets
Adi Verma Profile picture
Jul 15, 2023
Write of Passage is a $9000 online writing school.

It’s the most premium writing cohort on the internet. Last March, I was fortunate to win a scholarship.

From everything I learned, THIS one framework blew my mind:

(Go from idea to first draft in 90 minutes flat) Image
First, let’s see the two ways to write anything:

• “Printer” - write perfectly, line by line
• “Pixel” - write a shitty first draft, then refine

This thread is about the "Pixel" approach - how to go from idea to messy first draft in under 90 minutes.

Let's dive in: Image
Pick 1 idea to write about (2 mins)

Choose something you can write about:

• Off the cuff
• From experience
• With zero research

You’re not writing your “masterpiece”, so pick any idea, and let’s get cracking.

We'll use an essay I wrote to do together: Image
Read 15 tweets
Adi Verma Profile picture
Jun 24, 2023
He sold over 20,000,000 pairs of sunglasses with a 240 word story.

And is considered to be one of the greatest copywriters, ever.

Here’re 5 of Joe Sugarman’s most powerful writing secrets:

(Starting with the two he called “THE most powerful”)
Seeds Of Curiosity

It’s the key to keeping attention.

And the reason you’re reading this thread.

5 simple tips to infuse your copy with max curiosity:

• Tell stories
• Tease a benefit
• Offer explanations
• Withhold information
• Ask & answer questions

The second tool?
The Slippery Slide

If there's a rule that'll change your writing forever it's this:

“The role of the first sentence is to get your reader to read the next”

To nail your 1st sentence make it:

• Intriguing
• Easy to read
• Short & snappy

Make your reader slide down the page
Read 7 tweets
Adi Verma Profile picture
Jun 17, 2023
I sucked at storytelling when I started last year

Today it’s helped me:

• Attract 11,219 followers
• Get 14+ million views on my writing
• Have a lot of fun while creating online

And I didn’t study 20 resources to get started

Here're the 5 you need (you can use #5 TODAY):
The Magical Science of Storytelling

3 hormones that help your reader relax, focus and trust you:

• Oxytocin
• Dopamine
• Endorphine

This video shows you how to trigger ALL THREE with storytelling:

Nobody Wants to Read Your Sh!t

The golden rule of storytelling:

You're not the hero of your story, your reader is.

Pressfield shows you how to make people care about your story. Image
Read 8 tweets
Adi Verma Profile picture
Jun 3, 2023
Business writing is a superpower.

But after writing & reviewing 1000s of documents during my 9Y banking career, I know most people SUCK at it.

The solution?

A book written in 1981 by 2 advertising executives.

I wish I knew these 7 tips sooner (staple these to your computer): Image
Don’t Mumble

Most people waffle when they write.

Instead, get to the point. Image
Use Short Paragraphs & Sentences

Read any article from the Wall Street Journal and you’ll notice one trend:

They start small.

The goal of your first sentence is to make your reader read the next.

Never start with a “wall of text”. ImageImage
Read 11 tweets

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