In 2022 I quit a 9 year banking career to start posting online...

• No niche
• No experience
• No clue what to do

Today my ideas reach over 3.5 million people a month.

These 5 "types" of tweets helped me get here: Educate

Share one piece of actionable advice each day.

It’s the easiest way to build authority & stand out in a flood of platitudes.

• Tips
• Tricks
• Hacks
• How-to
• Frameworks

If you’re a beginner, borrow authority and distill experts in your niche.

Lead with value.

https://twitter.com/885914776018198528/status/1672612053763203074

The entrepreneur who changed my life:

Naval Ravikant.

Since listening to him 5 years ago, I’ve:

• Beat my depression
• Quit the corporate rat race
• Built leverage by writing online

Here are his 7 most powerful ideas: “You’re not going to get rich renting out your time. You must own equity to gain your financial freedom.”

I thought banking was my path to wealth

But after working 60+ hrs a week for 9Y, I burned out

So I quit to go all in online

Stop selling your time, start building assets

Write of Passage is a $9000 online writing school.

It’s the most premium writing cohort on the internet. Last March, I was fortunate to win a scholarship.

From everything I learned, THIS one framework blew my mind:

(Go from idea to first draft in 90 minutes flat) First, let’s see the two ways to write anything:

• “Printer” - write perfectly, line by line
• “Pixel” - write a shitty first draft, then refine

This thread is about the "Pixel" approach - how to go from idea to messy first draft in under 90 minutes.

Let's dive in:

He sold over 20,000,000 pairs of sunglasses with a 240 word story.

And is considered to be one of the greatest copywriters, ever.

Here’re 5 of Joe Sugarman’s most powerful writing secrets:

(Starting with the two he called “THE most powerful”) Seeds Of Curiosity

It’s the key to keeping attention.

And the reason you’re reading this thread.

5 simple tips to infuse your copy with max curiosity:

• Tell stories
• Tease a benefit
• Offer explanations
• Withhold information
• Ask & answer questions

The second tool?

I sucked at storytelling when I started last year

Today it’s helped me:

• Attract 11,219 followers
• Get 14+ million views on my writing
• Have a lot of fun while creating online

And I didn’t study 20 resources to get started

Here're the 5 you need (you can use #5 TODAY): The Magical Science of Storytelling

3 hormones that help your reader relax, focus and trust you:

• Oxytocin
• Dopamine
• Endorphine

This video shows you how to trigger ALL THREE with storytelling:

Business writing is a superpower.

But after writing & reviewing 1000s of documents during my 9Y banking career, I know most people SUCK at it.

The solution?

A book written in 1981 by 2 advertising executives.

I wish I knew these 7 tips sooner (staple these to your computer): Don’t Mumble

Most people waffle when they write.

Instead, get to the point.

He’s sold over $3,000,000,000 in products with his words.

And is one of the greatest modern day copywriters on the planet.

So I binged over 30 hours of his interviews to discover his secrets.

Here are 5 pro tips from Craig Clemens (that’ll turbo-charge your writing): Write Your Reader’s Autobiography

Join the conversation they’re having in their head.

What are their:

• Fears
• Hopes
• Desires
• Dreams
• Frustrations

If you describe someone's problem better than they can describe it themselves, they’ll trust you to have the solution.

Will ChatGPT replace writers?

YES it will…

But only if you already write like a robot.

Here’s how to ensure you’re not wiped out by the end of 2023 ↓↓

(Non-Boring Writing 101): The problem with most writing is that it's boring AF.

Forget the entire thing, people don't read the second sentence.

And with the AI-apocalypse upon us, it's going to get MUCH worse =)

Save yourself with these 7 principles of Non-Boring Writing:

I SUCKED at writing when I started last year.

Since then, I’ve built a:

• 1,480 email list
• 10,379 Twitter following
• Consistent income stream

All because I learned basic psychology.

Here are the 7 psychological biases you need to know (to CRUSH it online): Barnum Effect

We believe generic information applies specifically to us.

Because we all want to be understood and feel “special”.

The perfect example of this are horoscopes.

Tip: personalize your communication.

I’ve attracted over 10,000 followers with just 7 threads.

And I used to SUCK at writing threads…

Until I discovered this one thing the best writers are doing (that you’re probably not).

If you want to go viral, here’s the inside scoop: Most people don't think before they write.

Then they complain when their writing sucks.

But the best writers?

They spend 5 minutes THINKING before they write their first word.

Here're 5 simple questions you can answer in 5 minutes (that’ll improve your writing overnight):

Most people suck at editing their own work.

But if you follow these 7 simple editing guidelines, I guarantee you won’t be one of them: Edit In Stages

Stop trying to do everything in one go - you’ll mess it up.

Edit in this order:

1) Big idea
2) Rhythm & structure
3) Final review & sense check

Editing is a nurturing process. Be patient.

7 copywriting websites so good, you'll regret not knowing them sooner: Marketing Examples

You get a killer library of proven ads.

You can even filter by audience, type and style of copy.

And each ad contains a core copywriting lesson, so you learn fast.

The most valuable skill to learn in 2023:

Storytelling.

But most people suck at telling great stories.

7 dead-simple storytelling principles to get you started: Keep A Story Log

Most people think they don’t have any stories to share.

But the truth is we all have story worthy moments, but forget them.

Here’s a simple fix:

Take 5 mins at the end of your day to ask: what’s 1 story worthy moment from today?

The entrepreneur who changed my life:

Naval Ravikant.

Since listening to him 5 years ago, I’ve:

• Beat my depression
• Quit the corporate rat race
• Started building leverage by writing online

Here are his 10 most powerful ideas: “You’re not going to get rich renting out your time. You must own equity to gain your financial freedom.”

I thought banking was my path to wealth

But after working 60+ hrs a week for 9Y, I burned out

So I quit to go all in online

Stop selling your time, start building assets

15 months ago, I was a depressed, burned out banker.

Today, I'm a full-time writer that earns with the power of his words.

Here’re 7 incredible resources that've helped me (that will make you a better writer): PowerThesaurus

The iron-clad rule for writing online:

Never be boring.

Because boring doesn't get read.

Use PowerThesaurus to replace boredom with excitement.

Most people suck at storytelling.

But if you master these 5 simple frameworks, I guarantee you won’t: Use the Hero’s Journey

1) Hero receives a call to adventure
2) But refuses to go
3) He meets a guide
4) Who gives him a plan
5) He faces conflict
6) But ends up winning
7) He returns transformed

You are the guide, your reader is the hero:

At 38, he was unemployed with a below-average IQ of 96 and had NEVER written a word of copy.

3 years later, be became known as the Father of Advertising.

Here’re 7 tips to write compelling copy from David Ogilvy: Know who you're writing to

“The consumer isn't a moron. She is your wife."

You need to know:

• Who you’re writing to
• How they think and feel
• What their biggest problem is

Everything begins and ends with your reader.

Storytelling is a superpower.

Unfortunately, most people don’t know where to begin.

Here are 7 storytelling resources you'll wish you knew sooner: The Art of Storytelling

A look at how Pixar tells billion $ stories.

It’ll teach you how to:

• Structure stories
• Create your storyboard
• Build memorable characters

The best part? It’s absolutely free:

khanacademy.org/computing/pixa…

One of the most powerful skills you can learn:

Copywriting.

But most people don’t know where to look.

Here’re 7 free websites you’d wish you knew sooner: LoseTheVery

The best way to remove “very” from your vocabulary forever:

• Very good = excellent
• Very necessary = vital
• Very interesting = fascinating

Simple promise, fascinating results.

I’ve spent over 1000 hours and $1000s learning to write well.

Here’re the 10 best writing secrets I’ve found: Spice up your vocab.

Use vigorous adjectives to add depth to your writing:

Agora Financial has made over $1,000,000,000 with one skill:

Copywriting.

Ryan Mcgrath is their copy chief and uses ONE formula to write kick-ass copy that sells.

Here’s the breakdown of his “PUMPP” framework: Problem

Start by highlighting your reader’s biggest problem:

• Trigger emotion
• Agitate to get attention
• Then speak to their desires

If you want people to pay attention, talk about their problems.