🚨Aman Gupta's boAt Experiences Staggering 118% Increase in Revenue🚀
Let's Understand boAt's Business Model in this 🧵
Credits for sharing Financials @entrackr
#boat #SharkTankIndiaS2
Let's Understand boAt's Business Model in this 🧵
Credits for sharing Financials @entrackr
#boat #SharkTankIndiaS2
1) What is the primary business or services offered by the boAt company?
"The boAt company specializes in selling audio-centric electronic devices including wireless speakers, Airdopes earbuds, wired and wireless headphones, etc."
"The boAt company specializes in selling audio-centric electronic devices including wireless speakers, Airdopes earbuds, wired and wireless headphones, etc."
2) Who founded boAt?
"Aman and Sameer Mehta, in collaboration, established boAt in 2014."
"Aman and Sameer Mehta, in collaboration, established boAt in 2014."
3) What are company's financials?
a) Revenue Growth: 118%
FY22 Revenue: 2,873 Cr; FY21 Revenue: 1,314 Cr
b) Profit Decline: 20%
FY22 Profits: 86 Cr; FY21 Profits: 68 Cr
a) Revenue Growth: 118%
FY22 Revenue: 2,873 Cr; FY21 Revenue: 1,314 Cr
b) Profit Decline: 20%
FY22 Profits: 86 Cr; FY21 Profits: 68 Cr
4) What is the primary source of revenue for the company?
"79% of company's revenue is generated from the sales of audio devices including wired/wireless earphones, headphones, etc.
18% of revenue is generated from the sales of wearables, including smartwatches."
"79% of company's revenue is generated from the sales of audio devices including wired/wireless earphones, headphones, etc.
18% of revenue is generated from the sales of wearables, including smartwatches."
5) What are the primary expenses that the company incurs?
a) Procurement cost of devices from China, accounting for 85% of total expenses
b) Warranty claim expenses, accounting for 5% of total expenses
c) Employee and legal costs, which are the remaining expenses.
a) Procurement cost of devices from China, accounting for 85% of total expenses
b) Warranty claim expenses, accounting for 5% of total expenses
c) Employee and legal costs, which are the remaining expenses.
6) What are the distribution channels or marketplaces where the company sells its products?
1. Online marketplaces such as Amazon, Flipkart, etc.
2. Retail stores
1. Online marketplaces such as Amazon, Flipkart, etc.
2. Retail stores
7) Does the company manufacture its products in India?
"No. Since the boAt company lacks expertise in manufacturing, they chose to outsource the production process to Chinese companies as China is a well-known hub for electronics manufacturing."
"No. Since the boAt company lacks expertise in manufacturing, they chose to outsource the production process to Chinese companies as China is a well-known hub for electronics manufacturing."
8) What distinguishes boAt from other players?
The boAt company positioned their products at a relatively low price point in comparison to other branded players.
The boAt company positioned their products at a relatively low price point in comparison to other branded players.
9) What are the potential risks in boAt Business?
a) Heavy dependence on imports as a majority of boAt products are manufactured by third-party manufacturers in China
b) Intense competition in the market with many players
c) Low barriers to entry
a) Heavy dependence on imports as a majority of boAt products are manufactured by third-party manufacturers in China
b) Intense competition in the market with many players
c) Low barriers to entry
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