Thread by @Ravisutanjani

🚨 Big - Social Media Influencers will have to pay upto ₹50 Lakh Fine for Non Compliance

Consumer Affairs Ministry Released New Endorsement Guidelines on Friday

Definition of Influencers - Creators who Advertise Products & Services with a Strong Influence on the Purchasing Decisions or Opinions of their Audience

The New Guidelines will be applicable to

• All Social Media Influencers
• Virtual Avatars
• Celebrities

For Promoting Products and Services Online

Disclosures are Mandatory Now

It should be clear, prominent & extremely hard to miss

More - inc42.com/buzz/endorseme…

Looking at this ASCI Report

Crypto, E-Com & Finance have a good chunk of violators

SEBI is also working to Regulate FinFluencers, we all know what happened in Vauld fiasco and how people lose their money

inc42.com/features/start…

I highlighted smear campaigns against Meesho & EaseMyTrip last year

Brands paid some agencies & creators to defame another Startup

Meesho also issued Legal Notice

Read More - inc42.com/buzz/after-mee…

This is Actually Welcoming Step

@ascionline have been working on this for long, they have many COC and Self Regulations for Creators

With Government & Ministry is Consumer Affairs entering, expecting for a Better & Sustainable Ecosystem

I barely do any Paid Endorsements

If any, you’ll always find #Ad #Collab or #Partnership

For other Potential Content, that may sound like an endorsement, there’s always a disclosure added

Feel free to share any Feedback, I’ll take a note

Given my experience in the Industry, Brands also discourage creators to not use Disclaimers as their campaign won’t look organic

My humble request to Brands & Agencies to Not Promote this Culture

As a User, if you come across any Tweets, LinkedIn Posts, Instagram Reels or YouTube Video etc where there’s a Plug/Endorsement/Integration of any Product/Brand

You’ve all the rights to

• Ask in the comments if it’s a Paid Endorsement

• If Yes, Why Disclosure was not added

You can also reach out to the concerned creator for Clarification

If not satisfied, feel happy to report to ASCI tara.ascionline.in/auth/login and Consumer Forum consumerhelpline.gov.in

You can follow me @Ravisutanjani

Thanks for Reading, Appreciate the RT to Educate More People 🙏