As it becomes better known and understood, #GLP1 will set a sharp bar for weight-loss coaches:
Semaglutide helps overweight and obese clients consistently (~60% of clients) lose and maintain 15% of their BW lost in 68 weeks (~16 months)
How will you beat that? 🧵
Semaglutide helps overweight and obese clients consistently (~60% of clients) lose and maintain 15% of their BW lost in 68 weeks (~16 months)
How will you beat that? 🧵
Maybe cost?
If weight loss is someone's priority and they have $1000 a month to spend, maybe the cost-benefit would favor you...
But can you deliver those consistent results?
Can you compete with prices in Poland?
Eventually, prices may fall... /1
If weight loss is someone's priority and they have $1000 a month to spend, maybe the cost-benefit would favor you...
But can you deliver those consistent results?
Can you compete with prices in Poland?
Eventually, prices may fall... /1
https://twitter.com/MichaelAlbertMD/status/1617323483704213505?s=20&t=SWttO6gLBGpuUn0V4wIxug
Maybe side-effects?
GLP-1 agonists have known and unknown side effects and interactions, and you might play up the anxiety/fear card (ew)...
But diets have side-effects, too. Hunger. Disordered eating. Social anxiety. Are you honest with clients about those possibilities? /2
GLP-1 agonists have known and unknown side effects and interactions, and you might play up the anxiety/fear card (ew)...
But diets have side-effects, too. Hunger. Disordered eating. Social anxiety. Are you honest with clients about those possibilities? /2
Maybe longevity?
You don't ever come off GLP-1 agonists. Users are locked in if they want to keep the weight off...
Do you coach people to achieve their goals without you? Can your business model handle frequently losing clients?
Do you follow up to know if it sticks? /3
You don't ever come off GLP-1 agonists. Users are locked in if they want to keep the weight off...
Do you coach people to achieve their goals without you? Can your business model handle frequently losing clients?
Do you follow up to know if it sticks? /3
Maybe thoroughness?
Many people have goals beyond weight loss, and offering many benefits besides scale-weight is appealing...
But how consistently effective are your methods at accomplishing deep change? You may include it in the package, but how many see them? /4
Many people have goals beyond weight loss, and offering many benefits besides scale-weight is appealing...
But how consistently effective are your methods at accomplishing deep change? You may include it in the package, but how many see them? /4
Maybe collaboration?
Maybe you'll work with a clinic to help clients build fitness, learn new skills, and preserve as much lean muscle mass as possible while they lose weight through the help of these drugs.
Costs, credentialing, and insurance become factors... /5
Maybe you'll work with a clinic to help clients build fitness, learn new skills, and preserve as much lean muscle mass as possible while they lose weight through the help of these drugs.
Costs, credentialing, and insurance become factors... /5
Maybe values?
This is a gross angle to take, but are you going to niche down and appeal to the hyper-individualistic, righteous, often right-leaning audience that rejects medications on purity grounds?
Is there another protected niche you can secure?
/6
This is a gross angle to take, but are you going to niche down and appeal to the hyper-individualistic, righteous, often right-leaning audience that rejects medications on purity grounds?
Is there another protected niche you can secure?
/6
From an industry perspective, these trials have quantified the results that coaches and organizations have often failed (or refused) to quantify for years
They've set the bar, and our clients are better able to track results now than ever before
It's put up or shut up. /x
They've set the bar, and our clients are better able to track results now than ever before
It's put up or shut up. /x
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