Thread by @TeamHerrold

I’ve seen a number of posts about cold calling. Some of these numbers astound me what people are doing. Kudos to them!

I’ve seen that the average cold call is 5-7 minutes long. And that overall conversion rates are 2%. #cre

No doubt cold calling is a critical success factor early in your career. It’s hard to convert when you’re green in the biz, but there are a lot of ancillary skillets & benefits you gain while doing it.

But as you gain experience & track record and build some key relationships, there are better paths to success (and much higher success rates) than dialing for dollars.

When you learn how to leverage your knowledge/expertise as well as your relationships…

You’ll learn how to connect with new people in a different way. And when you actually schedule a call, you get 20-30 minutes of uninterrupted time with that prospect - that’s like connecting with them 4-6 times in a normal cold calling regiment. It’s a game changer.

You’ll find that one scheduled call accelerates a relationship so quickly your conversion rates grow exponentially with faster conversion times to boot.

Here’s a quick example:

I create a bi-weekly state of market where I outline my observations on the market….

On Twitter alone, I’ve had 100 requests for this simple yet effective email.

And from that, 50% are principals!

I’ll set up calls with perhaps 2/3rd of those groups and BAM! Instant credibility and I bet tons of opportunity.

Find your silver bullet.