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Jan 31 • 6 tweets • 2 min read
Thread: I don't know about you, but I'd expect that if you went from president and CEO of a not-for-profit in 2018 to just president in 2020, you might not get a--hold on--million dollar raise? ImageImage
I have written to the Trustees of the College Board before, telling them I thought it was time for them to part ways with David Coleman.

They never answered...or maybe they did? And it was just a two-word answer?
Anyway, if you know any of the Trustees of The College Board, perhaps you could write to them and ask them to explain what they were thinking, and how they justified this.
(Note: Coleman's salary in 2019 did, in fact go down by about $100K after the demotion. And it's likely his salary for 2019--2020 was set before COVID and the loss of $400M in revenue.) But that still leaves the question of why it went up $1.1 M between 2019 and 2020. Image
Anyway, if you want to ask, here is the list of the Trustees. I doubt any of them will respond, but hey, give it a shot. Remember, as a member, you have a right to know what goes on in your membership organization.

about.collegeboard.org/governance/our…
Oh, and #EMTalk

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More from @JonBoeckenstedt

Jon Boeckenstedt Profile picture
Feb 2
Thread: College Board, which has a history of blowing it, has blown it.

You know about the Parkland email. You know they told kids to sit in a McDonald's parking lot during COVID to take AP. You know about millions in bonuses during COVID, when revenue dropped $400M.
You know about taking out ads disguised as journalism. You know about their Communications staff working on a book of "research" about the SAT. You know about the disastrous launch of the redesigned SAT.

And now you know about AP African-American Studies.
How did they blow it? Well, caving to pressure from a governor in Florida. The optics are bad enough: That education has been politicized by someone who wants to fan the flames of racism, fear, and hatred for political gain.
Read 13 tweets
Jon Boeckenstedt Profile picture
Dec 1, 2022
Thread: Will colleges go back to the SAT? Yes. So let's look at how important California is to their enrollment.

I looked at 2018 IPEDS data (the last pre-COVID year for which data was available at every institution) to see how important the state is to them
California is first in everything, when you count numbers, because of its size. So of course it's the largest exporter of students in the nation (but not highest on percentage exported).

In 2018, California kept 87% of its students in-state. 13% or 38,000, left.
Of those who stayed, 128,000 went to community colleges. 117,000 went to public, four-year institutions.

With the SAT almost irrelevant at public institutions in California, it's going to be harder to take the test.
Read 12 tweets
Jon Boeckenstedt Profile picture
Oct 3, 2022
Thread: I know a lot of parents follow me, so some advice about the college essay. Free, of course, so consider that.

You may know my wife is a writing tutor and because she worked in college admissions, she gets a LOT of requests for essay help this time of the year.
She talks about the kids, but I never see the actual work. So this is a summary of my advice as someone who's done this for 40 years, and her experience as a tutor (college essays are not her main line of business, btw).
First--and this should be obvious--don't write your kid's essay. Not even a draft. There are two reasons for this. One, of course, is that the reader can tell when something is written by a 17-year-old vs. when it's written by a 50-year-old.
Read 21 tweets
Jon Boeckenstedt Profile picture
Sep 10, 2022
Thread: Having just talked about retention and graduation rates today, a few thoughts to add some perspective. Have a cup of coffee and settle in for some reading.
First, there are three ways to "increase graduation rates." The first is to do a lot of work with your current students. This is the student services angle on it; the premise is that graduation rates are largely a function of what happens in college.
The problem with that is that student affairs people tend to focus on "at risk students." The problem with THAT is that a) most students who are "at risk" don't fail out, and that most students who fail out were not "at risk."
Read 24 tweets
Jon Boeckenstedt Profile picture
Jun 20, 2022
Thread: A play, in four acts:
Some say that I am actively trying to persuade people not to use test prep. I don't think I've ever said that; I might think it's a bad idea, but I don't tell you how to spend your money.

You might think I'm dumb for paying to have my oil changed when I can do it myself.
I do tell people that the tests are a) not good predictors and b) bad predictors for women and students of color, and that it might not be a great idea to hitch your star to a multiple choice test, given how valuable that skill is in real life.
Read 11 tweets
Jon Boeckenstedt Profile picture
May 5, 2022
Thread: How we in EM think and work.

Yesterday we closed the class and stopped taking freshman applications for fall. That's unusual at OSU, as we've typically stayed open most or all of the summer.

So, the summer is relaxation time, right?
No, for lots of reasons. First, you made a decision. Was it the right one? Or do a lot more students have double or triple deposits than usual? What's melt going to be like? Is our post-COVID admission world going to behave differently than pre-COVID?

Are we even post-COVID?
After watching deposits for four months, you now start to look at Orientation registrations, and housing contracts. And email click rates. You know some percentage of students will sign up at the last minute for the last event, but what percentage will it be this year?
Read 12 tweets

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