The next time when your car breaks down remember this tweet.
This Malaysian tech company is changing the way you get roadside assistance.
This is the amazing story of Bateriku @baterikudotcom. 🔋⚡️👇
This Malaysian tech company is changing the way you get roadside assistance.
This is the amazing story of Bateriku @baterikudotcom. 🔋⚡️👇
Bateriku was founded by Azarol Faizi.
He entered the automotive industry in 2006 by supplying batteries to OEM manufacturers & their service centres.
Then he ventured into battery reconditioning tech to help reduce costs.
Azarol failed & lost money. But that wasn't the end.
He entered the automotive industry in 2006 by supplying batteries to OEM manufacturers & their service centres.
Then he ventured into battery reconditioning tech to help reduce costs.
Azarol failed & lost money. But that wasn't the end.
It was business as usual until...
The gig economy was rising in 2012, with companies like MyTaxi (Grab) & FoodPanda entering the market.
And Azarol saw the gap in the market for battery replacements for consumers.
He wanted to make it easy & seamless for the people.
The gig economy was rising in 2012, with companies like MyTaxi (Grab) & FoodPanda entering the market.
And Azarol saw the gap in the market for battery replacements for consumers.
He wanted to make it easy & seamless for the people.
In 2014, he pivoted his 7-person team & transformed it to serve car owners in need (B2C).
Bateriku was born, solving a pain point & ready to disrupt the automotive industry.
They send Mobile Technicians directly to road users to deliver, inspect & replace batteries on demand.
Bateriku was born, solving a pain point & ready to disrupt the automotive industry.
They send Mobile Technicians directly to road users to deliver, inspect & replace batteries on demand.
In 2015, they started to build a network of Dealers under the 'BPreneur' Program to support B2C & B2B clients.
In 2017, they launched the Bateriku Customer App for a seamless customer experience.
They also crowdsourced their technicians to cope with the rapid growth.
In 2017, they launched the Bateriku Customer App for a seamless customer experience.
They also crowdsourced their technicians to cope with the rapid growth.
They call their freelance technicians as BHero & they've trained close to 1,000 BHero nationwide.
And more than RM10 million worth of commissions were paid out.
They opened Akademi Bateriku to provide on-the-job training for the B40s.
A huge impact to the community.
And more than RM10 million worth of commissions were paid out.
They opened Akademi Bateriku to provide on-the-job training for the B40s.
A huge impact to the community.
Bateriku then expanded their on-demand battery solution by offering full-fledge Roadside Assistance to car owners.
Services include: diagnostic, tyre replacement, fuel top-ups, car lockout, tow trucks etc.
They partnered with car insurance providers & other tech companies too.
Services include: diagnostic, tyre replacement, fuel top-ups, car lockout, tow trucks etc.
They partnered with car insurance providers & other tech companies too.
Bateriku has served close to 1 million customers through their hassle-free breakdown assistance.
They've onboarded almost 100 BPreneurs to help them generate more income.
Bateriku is opening more than 150 Bateriku retail outlets or Pitstops nationwide including Sabah & Sarawak.
They've onboarded almost 100 BPreneurs to help them generate more income.
Bateriku is opening more than 150 Bateriku retail outlets or Pitstops nationwide including Sabah & Sarawak.
Bateriku is not just about selling batteries.
They're building their ecosystem of BHero, BPreneur, BBuddy (workshops partners) to disrupt the market.
Their main asset is its network of BHero & they’re being upskilled to perform multiple services to give values for car owners.
They're building their ecosystem of BHero, BPreneur, BBuddy (workshops partners) to disrupt the market.
Their main asset is its network of BHero & they’re being upskilled to perform multiple services to give values for car owners.
Azarol & his team are not slowing down & soon expanding in Southeast Asia.
Their network is growing by the day.
The next time you need a battery replacement or road side assistance, think & thank @bateriku.
They are the heroes you never knew you needed.
#Bateriku #BHero
Their network is growing by the day.
The next time you need a battery replacement or road side assistance, think & thank @bateriku.
They are the heroes you never knew you needed.
#Bateriku #BHero
I share inspiring stories of entrepreneurs & startups from Malaysia, Southeast Asia & worldwide.
I also help businesses grow their online presence through creative marketing & powerful storytelling.
Follow me @richardker for more.
I also help businesses grow their online presence through creative marketing & powerful storytelling.
Follow me @richardker for more.
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