Thread: Don't be shocked when I tell you this. It takes a lot of people some time to figure it out, and sometimes a little longer to sink in:

College Board is a business.
It's a not-for-profit business. But it's a business. Not-for-profit means they don't have owners or stockholders to collect excess revenue as profits.

It's not a charity. That's not what not-for-profit means.
Moreover, it's not a government agency.

No one appointed them. No one voted them in. No legislative bodies brought them into being.

Yet it has an outsized role in determining what students get taught.

It affects millions of kids each year. Did you know that?
For a long time, it had an outsized say in who went to college, and where they went to college. The arrogance of the premise--a single test to measure aptitude (first) or content (now) taught in almost 40,000 schools by hundreds of thousands of teachers--should not escape you.
It's a business, not withstanding lofty, perfunctory altruistic mission statements that would suggest otherwise.

It's a business.

David Coleman--architect of Common Core--was hired because he was good for business. CB wanted to align tests and his curriculum.
That, my friends, would have been really, really good for business. Alas, fate had other plans, and College Board was stuck doing old-fashioned things to grow business, like undercutting its rival for state business.

It's just business.
As a reminder, Coleman has never (as far as I know) taught a class. Coming back from his Rhodes Scholarship in England with a Master's from Oxford, he could not find a job teaching.

So he went to work for McKinsey. A business to help business be more business-y.
A business will always act to protect itself and its revenue streams, or to grow them when it can. College Board has done this repeatedly in the last ten years.

The examples are too numerous to recount here. And usually, these were not in the best interest of students.
College Board is a business. So was Purdue Pharma (advised by McKinsey) when it helped grow the opioid epidemic. So was Johnson & Johnson when it knew baby powder caused cancer. So were the tobacco companies who denied that smoking was unhealthy.
It's what a business does. And College Board is a business.

And now, David Coleman is bad for business. We'll see if the Trustees figure this out.
To recap: College Board is a business (did I mention that?) It serves its own purpose, which is not always best for students. It has incentives to keep the truth from people. It lies to do so, sometimes actively, sometimes passively.
It's time for David Coleman to go, voluntarily or otherwise.

And remember
Oh, and #EMTalk

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More from @JonBoeckenstedt

Feb 9
Thread:

Hey, everyone: This is pretty big.

The Daily Caller (ugh) has memos from the Florida DOE suggesting they were influencing @CollegeBoard on the AP African-American Studies curriculum as early as January 2022, and at the very minimum, July 2022.
So, to everyone who somehow believed that College Board made its own, independent decisions about the framework/curriculum and wrapped it all up in December, 2022, before DeSantis went public: Read this.

scribd.com/document/62466…
I normally wouldn't trust Daily Caller, but this serves their right wing agenda well; it's believable, and, I suspect, even they wouldn't publish a fabricated memo from the Florida DOE.

In order to win the nomination in 2024, DeSantis is going to have to do two things Trump did:
Read 9 tweets
Feb 7
Thread: There are some people who apparently find The College Board explanation of AP African-American Studies plausible: That the framework was revised in December, and thus wasn't influenced by Florida or Ron DeSantis.

That's your right, of course.
But here, to me, is the more plausible explanation.

That sometime--probably soon after AP AAS was announced, people in Florida got wind of the framework. And whether it was genuine, good-old fashioned racism, or political opportunism, the wheels started spinning.
It's more plausible that back channel communications started between Florida and College Board very early.

Florida has been cozy with CB since No Child Left Behind and Jeb! Bush as governor. And they are the third (give or take) biggest CB customer.
Read 14 tweets
Feb 2
Thread: College Board, which has a history of blowing it, has blown it.

You know about the Parkland email. You know they told kids to sit in a McDonald's parking lot during COVID to take AP. You know about millions in bonuses during COVID, when revenue dropped $400M.
You know about taking out ads disguised as journalism. You know about their Communications staff working on a book of "research" about the SAT. You know about the disastrous launch of the redesigned SAT.

And now you know about AP African-American Studies.
How did they blow it? Well, caving to pressure from a governor in Florida. The optics are bad enough: That education has been politicized by someone who wants to fan the flames of racism, fear, and hatred for political gain.
Read 13 tweets
Jan 31
Thread: I don't know about you, but I'd expect that if you went from president and CEO of a not-for-profit in 2018 to just president in 2020, you might not get a--hold on--million dollar raise? ImageImage
I have written to the Trustees of the College Board before, telling them I thought it was time for them to part ways with David Coleman.

They never answered...or maybe they did? And it was just a two-word answer?
Anyway, if you know any of the Trustees of The College Board, perhaps you could write to them and ask them to explain what they were thinking, and how they justified this.
Read 6 tweets
Dec 1, 2022
Thread: Will colleges go back to the SAT? Yes. So let's look at how important California is to their enrollment.

I looked at 2018 IPEDS data (the last pre-COVID year for which data was available at every institution) to see how important the state is to them
California is first in everything, when you count numbers, because of its size. So of course it's the largest exporter of students in the nation (but not highest on percentage exported).

In 2018, California kept 87% of its students in-state. 13% or 38,000, left.
Of those who stayed, 128,000 went to community colleges. 117,000 went to public, four-year institutions.

With the SAT almost irrelevant at public institutions in California, it's going to be harder to take the test.
Read 12 tweets
Oct 3, 2022
Thread: I know a lot of parents follow me, so some advice about the college essay. Free, of course, so consider that.

You may know my wife is a writing tutor and because she worked in college admissions, she gets a LOT of requests for essay help this time of the year.
She talks about the kids, but I never see the actual work. So this is a summary of my advice as someone who's done this for 40 years, and her experience as a tutor (college essays are not her main line of business, btw).
First--and this should be obvious--don't write your kid's essay. Not even a draft. There are two reasons for this. One, of course, is that the reader can tell when something is written by a 17-year-old vs. when it's written by a 50-year-old.
Read 21 tweets

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