Doug Landry Profile picture
Feb 15, 2023 32 tweets 13 min read Read on X
Good morning and welcome to the first GOP presidential launch event of the cycle (not counting that...situation...at Mar-a-Lago)

I'm gonna keep all my *expert* & valuable commentary to this 🧵 so that I keep the follower loss to mere dozens

#NikkiHaley #NikkiHaley2024
Loading your crowd riser 45 mins before the speech is set to begin is a bad idea - sure, more time to pick out the very specifically diverse crowd (as they've done here) but way more time for those folks to get tired/lock their knees - they'll be worn out by stage time
They're gonna get there on crowd for sure.

And you know what, sometimes that's all that matters.

But their open-sides, very public downtown site is still subject to being messed with and we'll see if that dog barks

The SCDP has a billboard truck - but no loud audio associated. If someone WANTED to mess with this site very badly, they could.

Yeah the throw here (the distance b/w the lectern and the first camera lenses) has to be damn near 70-80 feet

Generally you want to keep that down to 50-60 feet, otherwise it magnifies any unsteadiness of the cameras

I will say - with all the lighting flown from the truss above ($$$) plus the visuals flown too, it's a very CLEAN site - no support towers or wiring visible at all, even in the wide shot

(I'd have lined those SC flags up with the bottom of the Haley banner, not the top, tho)
WE HAVE HANDMADE SIGNS FOLKS. Grassroots energy, all the way from the Buckeye State!

Remains to be seen whether the Haley campaign will enforce their previously stated "no handmade signs" rules, though

Let's check the livestream:

275 people watching 10 mins before it starts (not good, but these #s are always atrocious, it's so demoralizing)

They figured out how to do "hyperlinks" in the description since yesterday (steady progress!)

They disabled chat (yeah, gotta do that)
OK but per the livestream (the audio is of the room, but just a hold slide for the video for now) the next song was AC/DC - Thunderstruck and now I'm ready to run through a brick wall for Nikki Haley

Livestream's up. Pretty expensive cameras + lenses because the quality of the shot is great.

And they're gonna have an issue with having handed out the rally signs in the crowd in between the cameras and stage (can't do it unless you're at 4.5' of stage height or higher, folks)
Honestly, she hasn't even hit the stage yet, but based on this shot, if they get through this without some asshole yelling on a bullhorn from the sidewalk, they'll have turned in a A-/B+ type event
Is there anything better than a pretty reasonably produced campaign launch for a (by comparison) inoffensive Republican who is DEFINITELY not going to be president?

God, I love it.
Thank god they added the handrail I noted was missing for the two steps up to the main stage because this pastor kicking things off NEEDED IT, folks.

Although that pastor happens to be John Hagee, who if you are not familiar, comes with some baggage:
Well if national anthems were GOP convention delegates, it would be Nikki Haley by a million. Lady crushed it
look i'm just the advance guy but I don't think spending 7 mins of your preprogram with the old white former chairman droning on about how Nikki Haley's always been underestimated is a good programatic decision
OK he wrapped with a pretty good digital / text code / field pitch so it wasn't all bad
"the room can hold 5,000"

yes, and I COULD win the 100 meters at the Paris Olympics

we love the gumption folks, we'd do it too. I need to see some more photos, but it seems there are a *MAX* of 1,200 people in this bowling alley of a site, folks.

I see you little GoPro. Could be interesting footage. Or could be really weird. But probably can't hurt to try.

(and another reason to add that handrailing that it's attached to!)
Up to 1600 folks on the livestream, which actually isn't bad as far as these things go.

(about 800 of them are GOP oppo shop people at their desks in DC, though)
Rep. Ralph Norman (who is endorsing today) manhandled the GoPro as he came to stage THEN manhandled the microphones

Sir this is not your event, calm down
i'm bored. 40 minutes (and counting!) of pre-program is approximately 20 mins too much pre-program. These folks need much tighter remarks.

the people standing behind stage are nearing 2.5 hours on their feet. Not ideal.
Nikki Haley comes to stage to "Eye of the Tiger"

(and a wall of placards blocking the shot)

It's not a big deal once those settle down and there are likely some amazing still shots coming out of this
Compare how much difference there is between the livestream shot / focus / lens ( on the left - wide, cinematic, blurred) of the crowd and the pool feed (on the right - tight, sharp)
"America is not past its prime, it's just that our politicians are past theirs" is a good line
The pool feed and livestream are mostly stable (because those cameras are on their own isolated platform, as they should be) but the main riser is bouncing around a good bit - and the effect is magnified by the throw:

Can one of the 200 reporters there go ask why cadets from a public military college (The Citadel) are standing in uniform flanking the stage?
23 minutes in to her remarks and the livestream actually *lost* viewers from the start, down from 1700-->1500

But all three cable networks still taking it live from the jump (helps there's no other major news today - better lucky than good)
ah christ her walkoff music is Tom Petty - American Girl

(gives all HRC 2008 advance people moderate to severe PTSD)

I don't think they properly licensed it though because they either ended the livestream as it was playing or YouTube's automated rights stuff killed it
Speaking of music licenses, do you think her team got permission to use Eye of the Tiger from @survivorband for her walk out song better than the Gingrich, Romney, and Huckabee campaigns did?

Maybe. But probably not.
listen some people pay extra for that

campaign is trying on 1,500 as their crowd number with the press

Looking at this photo, it's totally sell-able, who's to say it's not 1,500?

I mean, it's not, but it's also not P.T. Barnum type stuff, so we're going to allow it.

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More from @dougblandry

Oct 27, 2023
Lord help me because I'm gonna do a thread on the Dean Phillips launch in Concord, NH today - because it's already a little bit of a mess - in multiple domains.

Let's get into them: Image
First, their social launch has been janky, to say the least, which I briefly covered earlier. Their main twitter account remains suspended at this time.

Next, the website that they put up last night is a direct copy of the Biden layout and brand:

Read 25 tweets
May 30, 2023
🚨 GOP LAUNCH REVIEW🚨

First images of Ron DeSantis' first event as a candidate are out!

My knee-jerk reaction is: mediocre at very best.

Will link my earlier threads about this weird venue choice below

Follow this thread for ~MORE INSIGHT + WISDOM~

🧵🧵🧵#DeSantisAdvance ImageImageImage
first, if you're wondering

"hey, is that a relatively small, low-ceilinged church sanctuary that Ron DeSantis' team picked for his huge launch event, against both the law and basic common sense?"

yes, yes it is. Read more about that in this thread...

Read 20 tweets
May 30, 2023
Welcome to the first real Ron DeSantis campaign day, where they've chosen a small church venue in W. Des Moines for a "kickoff" event - that ostensibly will send him straight to the WH.

I've QT'd yesterday's thread on this choice also but I have some NEW THOUGHTS TO SHARE

🧵🧵
DeSantis has already had to quietly switch venues for this first in-person event - which is a mess because it's a HUGE moment in the history of any campaign.

The "first event" on camera is so important for setting the tone.

Here's Biden's in 2016 in PGH on his way out to IA ImageImageImageImage
the Pittsburgh stop drove a day of coverage while we were in IA setting up - we had laid out a ambitious schedule of 2 days/4 stops, with speeches at each. All were large + centrally located venues.

I don't think that DeSantis' team exactly went out and found the "A" venues: ImageImage
Read 18 tweets
May 29, 2023
Early indications are that the DeSantis advance team is already facing challenges for their first in-person 'kickoff' event in Des Moines tomorrow

They already quietly moved venues from a huge "RecPlex" (from their original release) to a megachurch (website now)

🧵🧵🧵!

[1/?] ImageImageImageImage
Now, listen, it could mean that the crowd got too big!

But I don't think so.

As far as megachurches go, the Eternity Church is more like a mediumchurch amirite?

These are the only photos I could find, but you get the idea. Not so big.

[2/?] ImageImage
(and as an aside, I'm getting some "mega" Koresh vibes from Pastor Jesse from Eternity Church)...

[3/?] ImageImageImage
Read 8 tweets
Mar 10, 2023
The advance work for Ron DeSantis' first-ever campaign-ish appearance in IOWA is surprisingly coming out between medicore and hot garbage

a few THOUGHTS on this mess because I enjoy this stuff entirely more than I should and this is cheaper than therapy

🧵🧵 (1 of 800 etc etc) ImageImageImageImage
First things first, the positive:

This is a healthy crowd, especially for a Friday morning.

It's not "thousands" like this guy says but it's definitely 800 to 1k or so.

That said, Joe Biden also drew a ton of people to his 1st stop in Iowa - which was a Tues in April '19 in Cedar Rapids, The City of Five Seasons™

(I'm a little biased here but I thought this looked acceptable to good, considering we only spent approx $11 U.S. dollars on this) ImageImageImageImage
Read 8 tweets
Feb 21, 2023
The advance work and optics on Joe Biden's Warsaw speech are just flat out amazing

Simply cannot do it better

And the President's speech matched the staging in strength & tenor

10/10 no notes etc

...ok well some notes BUT THEY'RE ALL GOOD NOTES:

🧵🧵🧵🧵🧵🧵 ImageImageImageImage
What do you do if you found THE MOST AMAZING site, but the tight shot would be an ugly black glass arch?

Do not despair - just print a banner of what you WISH it was.

In this case, a quaint wooden door wrapped by a huge gradient arch of UKR colors to perfectly fill the hole ImageImageImageImage
I love The Door. I hope someone cuts out The Door and brings it home to America.

Put The Door in the Biden Presidential Center & Amtrak Station in Wilmington, DE (opening 2032)

Also, I believe The Door (fake) is supposed to evoke the door (real) from last year's Warsaw speech ImageImage
Read 5 tweets

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