Justine Bateman Profile picture
Feb 18, 2023 11 tweets 2 min read Read on X
Here’s my theory: Art is ALL going to go AI. All film, all music, all animation, etc. And soon.
A friend of mine’s been messing around with AI animation on his IG acct. Another friend who’s an actress has been scanned more than once for films, where they can just use her image if she can’t make it to reshoots or something.
The most “successful” distributors of film, tv, and music aren’t even people who got into the entertainment business. They’re just tech bros with platforms that need content, any level of it is fine. Ok, we’ve seen that already.
But, I think we are going to see the making of “content” entirely via AI happen at a rapid pace. My God, if Netflix, etc can save the expense of the $4B they spend on shitty “content” & just have an algorithm make it instead, for free essentially, 24-7, it’s a big win for them.
Then you don’t even need the development execs. They can go back to just having coders and that’s it, with code generating “content.”
Then with that being “ready-to-wear,” if you will, and any human-made art, music, or film will be haute couture and will charge wealthy patrons large fees to see/listen/screen their work.
But, human-made art will no longer be for the masses, because greed pushed it out in favor of AI “content.” Or as a friend of mine puts it, “We’ll all go back to having our own personal jesters.”
I’ve been trying to bang the drum for years about “content” instead of actual films, but now that people have grown so accustomed to shitty “content,” they won’t notice the shift to AI “content.”
We will see the end of Art in our lifetime. If you haven’t noticed yet, this 20-yr trend of sequels, remakes, reboots, reposting, reblogging, repurposing other people’s work & pop-culture has resulted in an almost absence of really new art, music, film, etc, with few exceptions.
Look, it’s hard to disrupt something “in transition,” so we’re going to have to see this AI baby birthed before anything is going to be able to kill it. It’s going to be a comical “9 months” until that point.
BRB, going to read about the transition from the Dark Ages to the Renaissance of the 1300’s. (Dark Ages = ~900 years.)
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More from @JustineBateman

May 19
I hope people are understanding what’s being said by Sam Altman, the lunatic to whom everyone is capitulating their lives. He is lying that #AGI is “inevitable.” It’s like saying the pouring of sugar over everything you eat is “inevitable,” because he benefits from the pour. 1/
This quote is supposed to refer to OpenAI’s “safety issue.” It also reflects Altman’s refrain, insisting we need some dumb algorithmic formula to pretend to “think” for us. “Life’s too hard, you have to have #AI do it for you.”
Complete nonsense. 2/ mashable.com/article/openai…
Image
And this quote below is code for “You must divert as much of the world’s money as possible our way.” See? If he’s convinced you of the first “learned helplessness” position, that #AI is inevitable because humans can’t handle life, then… 3/ Image
Read 5 tweets
Nov 12, 2023
#SAG Actors, I want to make you aware of some of the language in the #AI portion of the tentative SAG agreement.
Though SAG leadership made much effort to protect members in AI, there are many issues you should look at. I have saved the most serious issue for the end. 1/
If a “digital double” is made of you during a film, they must get your consent and inform you of their intentions for its use, EXCEPT "when the photography or sound track remains substantially as scripted, performed and/or recorded.”2/
This is going to be left up to the studios/streamers’ interpretation. And so, any subtlety regarding how you chose to look or move for the character during the shoot could potentially be changed. Your hair, your clothes, your make-up, etc. 3/
Read 29 tweets
Oct 1, 2023
On the eve of the AMPTP #SAG negotiations resuming, I want to remind actors, particularly the most famous of you, of what’s at stake in #AI. As the AI advisor to the SAG talks, I won’t be able to speak as freely once the negotiations resume. 1/
As of now, there are no entertainment union restrictions on generative #AI models ingesting 100 years of films/series, slicing and dicing them, and then popping out patchwork spoonfuls of all that work.
I assume the AMPTP is going to try to pattern-bargain that on SAG. 2/
But while writers and directors have multiple scripts/directions, actors have just ONE face/body/voice. Once their body movements, voice, gestures, and essence is freely put in the AI blender, our business is all but finished. 3/
Read 11 tweets
Sep 6, 2023
“Don’t Touch the Art.”
My @FastCompany Op-Ed on the CEO’s neglect of 100 years of film/series, and how the term “content” came to be. fastcompany.com/90944082/justi…
“The museum staff equivalent in the film business are the CEOs & executives at studios and streaming services. They are charged with protecting the art of film/television series. But at this moment, it does not feel like this particular “staff” is looking after this art at all.”
“(#AI) is like throwing millions of artists’ work into an algorithmic wood-chipper, so the CEOs can eliminate the overhead of paying artists to make the material they sell. (And all without consent/compensation) unless the currently striking WGA and SAG get their AI demands.”
Read 5 tweets
Jul 19, 2023
The most offensive use of #AI I have seen so far. This is what “no consent” looks like, @sagaftra.
Salvador Dalí did not consent to his likeness being used like a circus hand puppet. The disgraceful and disrespectful treatment of him by @TheDali Museum is astounding. 1/
.@thedali Museum shows no understanding of art or any knowledge of how to respect artists. Completely shameful.
This is what the studios/streamers want to do with #SAG actors, via #AI.
@TheDali 3/
Read 4 tweets
Jul 15, 2023
Want to give you background on the word “content,” as related to Film and Series. 1/
In the late 1990s/early 2000s, everyone had a website. Your lawyer, your hair salon, your dry cleaner, etc. And there was a lot of talk about “getting people to come back to your site.” 2/
If you are just supplying the address and phone number there of the dry cleaners, what’s the point? You just want people to come into your business establishment, right? 
Well, people caught the “get them to come back to your site” fever and they all scrambled for solutions. 3/
Read 7 tweets

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